Online gambling advertising has seen substantial growth, with global spending reaching $183 billion in 2021. However, very few advertising platforms support the gambling industry due to different regional regulations. 

Still, there are a few ad networks that cater specifically to the igaming sector, including Blockchain-Ads, RichAds, and others. These top gambling ad networks make it easy for gambling operators to reach online punters interested in their offerings. 

This piece breaks down the best gambling ad networks software companies and slot providers can use to effectively captivate and engage the intended adult demographic and get more responsible player signups.

What is the Best Gambling Ad Network?

Blockchain-Ads stands out as the best ad network for gambling providers as it offers advanced audience targeting while still complying with gambling ad regulations. Several big names have used the network include Stake, BC.Game, Roobet, and Vbet. For example, Stake's ad campaign on Blockchain-Ads resulted in over 7x ROAS.

Here's a table summary of Blockchain-Ads, compared with other top gambling ad networks, along with some additional points to help guide your choice:

Top 10 Gambling Ad Networks Quick Summary

1. Blockchain-Ads - Overall Best Gambling and iGaming Ad Network to Reach Crypto Audiences

Blockchain-Ads is a powerful ad network designed for gambling and iGaming advertisers targeting the Web3 and crypto-savvy audience. With advanced targeting capabilities, real-time audience refinement, and comprehensive campaign management tools, Blockchain-Ads ensures high user engagement and ROI.

It offers hyper-targeted ads based on users' wallet portfolios, investment behaviors, and interactions with smart contracts, maximizing relevance and effectiveness.

Key features include wallet portfolio targeting, smart contract interaction targeting, and a wide reach across 9,000+ websites. The platform refines its audience 24/7 based on real-time data, ensuring engagement with active users.

Advertisers can create custom audiences from smart contract wallet addresses and target competitors' users in Blockchain Games, DeFi projects, and NFT marketplaces. The user-friendly interface allows for easy tracking of ad performance, and the Blockchain-Ads team continuously optimizes campaigns for positive ROI.

• Traffic sources: Wallet portfolio targeting, smart contract interactions, custom audiences.
• GEOs: Global reach with 9,000+ websites.
• Minimum deposit: $10,000
• Payment methods: USDT

2. Adcash - Best for Global Reach and Anti-Fraud Technology in Gambling Ads

Adcash is a global self-serve online advertising platform, perfect for media buyers, affiliates, ad networks, and publishers in the gambling and iGaming sectors. With over 17 years of ad tech experience, it reaches 200 million unique users per day, maximizing exposure for gambling campaigns. Its anti-fraud technology saved $21.5 million in 2022, protecting ad spend from fraudulent activities.

Adcash offers advanced targeting options, automated ROI optimization, and multiple ad formats like in-page push and pin-submit, driving high engagement rates. Real-time reporting and conversion tracking provide precise measurement of campaign success.

Access to exclusive publishers and real-time bidding (RTB) supply ensures high-quality traffic. The platform also offers 24/7 support and multilingual account management to optimize campaigns effectively.

• Traffic sources: In-page push, pin-submit, various other engaging formats.
• GEOs: Reaches 200 million unique users per day globally.
• Minimum deposit: $100
• Payment methods: Credit Card, PayPal, Bitcoin, , Skrill, Wire Transfer, Tether (USDT ERC20)

3. RichAds - Best Ad Network for Casino and Betting Affiliates

RichAds is a comprehensive gambling ad network designed for affiliate marketers, particularly those focusing on casino ads and betting ads. The platform offers a variety of advertising formats, including push ads (classic web push, in-page, and calendar push), popunder ads, direct click ads (domain redirect), and native ads introduced in 2023.

With features like micro bidding, automated rules, and target CPA, RichAds ensures precise targeting and efficient campaign management. The network supports postback tracking and integrates with 16 affiliate marketing trackers, providing robust conversion tracking capabilities.

RichAds offers extensive support through personal managers available for deposits of $500 or more, assisting with profitable verticals, GEO selection, and campaign setup.

The platform also has a loyalty program with levels such as Rookie, Professional, and King, offering advanced optimization options, event access, and bonuses. Campaign moderation is available 24/7, ensuring timely oversight.

• Traffic sources: Push ads, popunders, direct click ads, native ads.
• GEOs: 250+
• Minimum deposit: $150 (bonuses for deposits of $3000+).
• Payment methods: Wire transfer, bank card, Capitalist, Payoneer.

4. Adsterra - Best for High-Quality Traffic and Advanced Gambling Ad Formats

‍

Adsterra is ideal for gambling advertisers seeking advanced targeting, high-quality traffic, and effective ad formats, supported by robust customer service. Established in 2013, this ad network caters to advertisers and publishers with a unique partner care approach. It offers high-performing ad formats such as popunder ads, social bar ads, in-page push ads, and interstitials, designed to deliver offers directly to high-intent audiences.

With 11.9 billion monthly pop impressions and 9.9 billion social bar impressions, Adsterra ensures extensive reach and high-quality traffic protected by a 3-level security system.

Adsterra provides over 20 targeting settings, automated bidding strategies, and CPA goal optimization to refine traffic and enhance ad performance. The platform offers 24/7 multilingual support, personalized account management, and flexible payment options with a minimum deposit starting at $100. High eCPM rates and transparent operations make Adsterra a top choice for gambling and iGaming advertisers.

• Traffic sources: Popunder, social bar, in-page push, interstitials.
• GEOs: Global reach with billions of monthly impressions.
• Minimum deposit: $100.
• Payment methods: Visa, Mastercard, UnionPay, Paxum, Capitalist, wire transfer.

5. Popcash - Best Cost-Effective Popunder Gambling Ad Network

PopCash is a global advertising network specializing in popunder ads, offering a user-friendly platform for advertisers and publishers. Known for its extensive global reach and high traffic volume, PopCash serves over 4 billion monthly visitors, making it an efficient and reliable choice for gambling and iGaming campaigns.

The platform provides fast payment processing, multiple payment methods, and dedicated support, ensuring a smooth and effective advertising experience.

Key features include fast payments with daily processing, multiple payment processors (PayPal, Paxum, Skrill, Bitcoin, Wire, WebMoney), and an easy setup with a minimum deposit of $5. PopCash offers detailed hourly reporting and full control over campaigns with multiple targeting options.

Its 24/7 support via email and Skype ensures quick issue resolution and personalized assistance to optimize campaigns.

• Traffic sources: Popunder ads.
• GEOs: Worldwide coverage with over 4 billion monthly visitors.
• Minimum deposit: $5.
• Payment methods: PayPal, Paxum, Skrill, Bitcoin, Wire, WebMoney.

[[cta]]

6. Evadav - Best Ad Network for Google-Complaint Gambling Ads

Evadav is a leading advertising network specializing in high-quality ads across formats such as push notifications, popunders, banners, native ads, and in-page messages. Evadav is ideal for gambling advertisers seeking diverse ad formats, extensive global reach, real-time tracking, and strong support, backed by a secure and compliant network.

Operating in over 250 countries, Evadav offers vast reach with more than 3 billion daily impressions, making it a robust choice for gambling and iGaming campaigns. The platform's focus on security and compliance, customizable technology, and flexible payment options ensures maximum campaign performance.

Key features include multiple ad formats like high-CTR push notifications, full-page popunder ads, Google-compliant in-page ads, and non-intrusive native ads. Evadav provides significant exposure through 3 billion daily impressions and over 100,000 verified sites and apps, connecting with 50,000 trusted advertisers. The platform offers real-time tracking, high-end bidding algorithms, and 24/7 support with dedicated personal managers.

• Traffic sources: Push notifications, popunders, banners, native ads, in-page messages.
• GEOs: Operates in over 250 countries with 3 billion daily impressions.
• Minimum deposit: $100
• Payment methods: Flexible options.

7. PropellerAds - Top iGaming Advertising Network for Diverse Ad Formats

PropellerAds is a multi-source advertising platform ideal for media agencies, brands, and affiliates in the gambling and iGaming sectors. Offering a comprehensive suite of ad formats and advanced targeting capabilities, PropellerAds reaches a global audience of over 1 billion users. Key features include high-reach push notifications, in-page push ads, cost-effective popunders, full-screen interstitials, and survey exit ads targeting highly active audiences.

PropellerAds excels with advanced targeting and optimization tools, allowing advertisers to build custom audiences, target specific interests, and use creative templates. With over 12 billion daily ad impressions across 195+ GEOs, the platform ensures high-quality traffic through advanced anti-fraud algorithms. Performance-boosting tools like CPA Goal and Auto Rules, multiformat campaigns, and comprehensive real-time analytics support effective campaign management and optimization.

• Traffic sources: Push notifications, in-page push, popunders, interstitials, survey exit.
• GEOs: Over 12 billion daily ad impressions covering 195+ GEOs.
• Minimum deposit: $100 ($1,000 for wire transfers)
• Payment methods: Bank cards, wire transfers, PayPal, UnionPay, Skrill, Ebanx, and Volet.

8. Pushground - Best Push Advertising for iGaming Advertisements

Pushground is a leading gambling push advertising platform designed to help advertisers reach their target audience through engaging push notification and in-page push ads. Pushground ensures cost-effectiveness with low minimum CPC starting from $0.001, and flexible payment options. The integration of Opticks Security prevents fraudulent or bot traffic, ensuring campaign integrity. The user-friendly platform offers easy registration, intuitive campaign creation, real-time tracking, and 24/7 dedicated support. Loyalty programs provide additional features and assistance as account ranks increase.

Key features include push ads, which deliver alert-style ads directly to users’ devices for high visibility, and in-page push ads, which display directly on websites without subscription requirements. With over 1 billion daily impressions from 200+ countries, Pushground provides massive traffic inventory and high-quality, engaged audiences. The platform offers auto-optimization, instant launch, and real-time data aggregation for immediate analysis.

• Traffic sources: Push ads, in-page push ads.
• GEOs: Over 1 billion daily impressions from 200+ countries.
• Minimum deposit: $100
• Payment methods: Credit cards, wire transfers, capitalist, crypto payments.

9. Clickadu - Premium iGaming Ad Network for Web and Mobile Channels

Clickadu is a premium ad network providing digital advertising solutions for web and mobile channels. It offers a variety of ad formats designed to maximize revenue for publishers and deliver high-quality traffic for advertisers, making it ideal for gambling and iGaming campaigns.

Key features include diverse ad formats like popunder, push notifications, in-page push, instant text message, video pre-roll, and skim ads. Clickadu ensures high visibility and user interaction with extensive coverage across 240+ countries and over 41,300 active campaigns. The platform offers reliable traffic with advanced fraud and bot filtering for genuine engagements.

• Traffic sources: Popunder, push notifications, in-page push, instant text message, video pre-roll, skim ads.
• GEOs: High eCPMs across 240+ countries.
• Minimum deposit: $100
• Payment methods: Credit cards, wire transfers, and more.

[[cta]]

10. Zeropark - Best for High-Intent Consumer Engagement in Gambling Ads

Zeropark is a global ad exchange commerce media platform that connects brands with consumers through incremental advertising opportunities. Designed to engage consumers at key moments in their journey, Zeropark enhances the effectiveness of gambling and iGaming campaigns, ensuring higher engagement and conversion rates.

Zeropark's self-serve platform is user-friendly, offering instant access and a 7-day free preview. The platform provides comprehensive support with dedicated teams and personalized onboarding. Tools like micro bidding, automated rules, and target CPA help optimize campaigns for better performance and ROI. The gambling ad network offers advanced targeting options and real-time optimization tools to customize campaigns based on geo, device type, and site. The platform ensures transparent demand and supply, providing high-quality traffic with manual and automatic bot filtering.

• Traffic sources: Pop ads, domain redirects, push notifications, in-page push.
• GEOs: Covers 170+ countries.
• Minimum deposit: $200.
• Payment methods: Not specified.
• Minimum CPC: $0.005.

How to Know Which Top Gambling Ad Network to Choose

Choosing the right gambling ad network can be a pivotal decision for your advertising strategy, impacting the reach, effectiveness, and ROI of your campaigns. To navigate this selection process, consider the following steps:

Step 1: Check out available types of traffic

Understand the types of traffic the network offers, such as mobile, desktop, or a mix of both. The nature of your gambling ads and the preferences of your target audience will dictate the best fit. Some networks specialize in specific types of traffic, offering tailored strategies for better engagement.

Step 2: Look for the big GEO selection

A wide geographical (GEO) selection allows you to target markets most relevant to your gambling services. A good ad network will provide extensive global coverage, enabling you to reach potential customers in various regions and tailor your ads to local languages and preferences.

Step 3: Learn which payment methods are available

The diversity of payment methods a network accepts is crucial for convenience and accessibility. Look for networks that support a range of payment options, including credit cards, PayPal, and cryptocurrencies, to ensure easy transaction processes.

Step 4: Find out about anti-fraud techniques

Fraudulent activities can significantly harm your advertising efforts. A reliable gambling ad network will employ advanced anti-fraud techniques to protect your campaigns from bots and fake clicks, ensuring your budget is spent on genuine engagement.

Step 5: Discover minimal bid and deposit

Understanding a network's minimum bid and deposit requirements is essential for budget planning. Look for networks with flexible financial requirements that align with your budget, allowing you to test campaigns without committing a large sum upfront.

Step 6: Determine targeting options

The ability to target your ads based on demographics, interests, and behaviors increases their effectiveness. Ensure the network provides comprehensive targeting options, allowing you to reach your specific audience segment with precision.

Step 7: Identify optimization tools

Effective campaign management relies on robust optimization tools. Choose a network that offers detailed analytics and optimization features, enabling you to monitor performance and adjust strategies in real time for maximum impact.

Optional Step: Evaluate the expertise in Gambling

Some networks have specialized experience in the gambling sector. Their in-depth understanding of the industry's challenges and opportunities can provide valuable insights and customized strategies to enhance your advertising outcomes.

By thoroughly assessing these aspects, you can identify a gambling ad network that aligns with your campaign goals, audience preferences, and budget constraints, ensuring a successful advertising venture in the competitive gambling market.

Understanding Online Gambling Ad Regulations and Restrictions

The impact of gambling advertising is significant, with 34% of people engaging with any posts or media related to gambling, and 15% interacting with gambling advertising on social media.

However, online gambling advertising is subject to a complex set of regulations that vary across different countries and regions. These iGaming regulations reflect unique legal and cultural environments, with some countries banning gambling advertising while others restrict it to specific locations. 

To ensure that gambling promotions do not reach underage users and comply with legal standards, social media platforms enact strict policies. Advertisers must also obtain permissions, comply with regulatory requirements, and target promotions appropriately.

The legal landscape surrounding online gambling advertising also includes considerations for free speech and jurisdictional differences. Therefore, businesses must navigate a maze of legal requirements, including background checks and financial disclosures, to ensure compliance with regulatory bodies. 

Understanding and adhering to these regulations is crucial for businesses in the gambling industry to foster a trustworthy environment for consumers.

Final Thoughts

Blockchain-Ads.com introduces a novel and effective approach to gambling advertisements, combining the specificity of blockchain technology with the broad appeal of digital ads. 

For gambling advertisers aiming to navigate the complexities of the Web3 space, Blockchain-Ads.com offers a comprehensive solution that promises not just visibility, but relevance, engagement, and unmatched ROI. This platform is not just an option; it's a strategic choice for those ready to lead in the digital future of gambling advertising.

More on Gambling Ad Networks

How is gambling advertised?

Gambling advertising is a complex field with various regulations across different countries. Here are some of the most common iGaming marketing strategies used:

• Ad Networks: Specialized ad networks focus on gambling and gaming, allowing advertisers to reach audiences interested in these topics. These networks often offer more flexibility regarding ad formats and targeting than traditional platforms.
• Affiliate Marketing: Affiliates are individuals or websites that promote gambling services in exchange for a commission or fee. This can be done through banner ads, blog posts, reviews, or dedicated comparison websites.
• Social Media: Some social media platforms allow restricted and regulated gambling advertising. However, the rules are constantly evolving and often vary depending on location.
• Sponsorships: Gambling companies can sponsor sporting events, teams, or individual athletes to increase brand visibility.
• Search Engine Marketing (SEM): Platforms like Google do offer restricted options for gambling ads (see the next FAQ for details).

How do I advertise my gambling business on Google?

Google Ads has very strict policies on gambling advertising. Here's what you need to keep in mind before running gambling ads on Google:

• Limited Availability: Only certain countries and regions allow gambling ads on Google. You'll need to check Google's guidelines for a definitive list.
• Certification: In countries where it's allowed, Google requires gambling advertisers to obtain specific certifications and licenses to operate legally.
• Content Restrictions: Even if you're in an approved region, your ads for gambling-related sites must adhere to strict content guidelines, avoiding the promotion of irresponsible gambling, offers to minors, or misleading claims.
• Targeting: You won't be able to use highly specific audience targeting available for other types of ads.

Important Things to Consider

• Ethical Marketing: The gambling industry has the potential for harm. Always promote responsible gambling practices, and make resources for problem gambling easily accessible.
• Legal Regulations: Be thoroughly familiar with advertising laws in your targeted countries. Regulations change frequently, so stay updated. Failure to comply can result in fines and legal complications.