Looking for a high-performance ad network to scale your affiliate campaigns? RichAds positions itself as a premium self-serve platform with over 5 billion daily impressions across 220+ countries, promising robust optimization tools and multiple ad formats for verticals like antivirus, utilities, gambling, and nutra.
Sure, RichAds offers impressive features including push notifications, pop ads, direct click, and even innovative Telegram mini app monetization.
However, performance marketers need to verify if this established network can consistently deliver the high-quality traffic needed for truly profitable campaigns at scale.
This detailed RichAds review examines the platform's targeting capabilities, traffic quality, and optimization features while comparing it to Blockchain-Ads to help you make informed decisions about your advertising investments.
What is RichAds?
RichAds is a global self-serve advertising network that has been operating since 2018, originally launching as RichPush before expanding its offerings. The platform has evolved to provide both advertisers and publishers with multiple traffic sources and ad formats.
RichAds offers several advertising solutions:
- Push notifications (starting at $0.003 CPC for Tier 2/3)
- Pop ads and Direct Click
- In-page push notifications
- Calendar push for iOS
- Native advertising
- Display ads
The platform performs best with verticals such as:
- Antivirus and utilities
- Gambling and betting
- Nutra offers
- Finance
- Dating
How Does RichAds Compare to Blockchain-Ads?
While RichAds offers comprehensive targeting capabilities and automated optimization features, Blockchain-Ads has emerged as a more sophisticated alternative that addresses key limitations advertisers face with traditional performance marketing networks.
Blockchain-Ads delivers premium traffic with superior targeting precision and consistent quality across all sources, enhancing the core features RichAds offers while solving common pain points in performance advertising.
Quick RichAds vs. Blockchain-Ads comparison:
Which Platform Delivers Better Value?
While RichAds provides solid functionality for performance marketers, Blockchain-Ads' performance-driven model and advanced targeting capabilities consistently deliver superior results, particularly for verticals like gambling, nutra, and utilities.
For example, RichAds uses its Target CPA feature to optimize campaigns by prioritizing high-converting sources.
Blockchain-Ads goes significantly further by using pre-built audiences based on real users' interests and online behaviors. This means you can target users who have demonstrated genuine interest in your vertical before they even reach your landing page.
Additionally, advertiser feedback shows that while RichAds offers premium traffic sources, maintaining consistent quality across all sources can be challenging.
Blockchain-Ads enforces strict quality standards across its entire network through advanced verification processes and real-time traffic quality monitoring.
What Are the Pros and Cons of Using RichAds?
For advertisers considering RichAds, it's essential to understand both its strengths and limitations to make informed campaign decisions.
Advantages of RichAds
RichAds' strongest appeal lies in its comprehensive optimization toolkit, with features like:
- Target CPA and Micro Bidding for automated optimization
- Premium traffic sources with higher conversion rates
- Automated rules for campaign management
- Multiple ad formats to test different approaches
- Comprehensive reporting dashboard
The platform's targeting system handles core fundamentals well, allowing advertisers to target by geographic location, device type, OS, browser, and more. This makes it particularly suitable for advertisers running campaigns across various verticals.
Limitations of RichAds
Campaign management presents challenges with RichAds. While the platform offers robust features, they're somewhat fragmented across different sections of the interface, potentially complicating the optimization process for new users.
Other notable limitations include:
- Varying traffic quality between subscriber lists
- Complicated optimization process requiring manual rule setup
- Limited interest-based targeting options
The platform's separate optimization tools can feel disconnected for advertisers who need a more streamlined campaign management experience.
Is Blockchain-Ads a Better Alternative to RichAds?
Blockchain-Ads addresses these limitations through a more sophisticated approach to performance advertising. The platform's advanced targeting system leverages real user behavior patterns and content consumption data, creating precisely targeted campaigns that consistently outperform traditional methods.
Key advantages over RichAds include:
- Interest-based targeting using actual user engagement patterns
- Web3 audience targeting based on portfolio balance and blockchain interactions
- Pre-built audiences based on content consumption
- Enhanced retargeting capabilities across 248 geographic locations
Traffic quality receives particular attention in the Blockchain-Ads system. Unlike RichAds' variable traffic quality between subscriber lists, Blockchain-Ads maintains strict publisher verification processes and real-time quality monitoring. This ensures consistent performance across all traffic sources—a crucial factor for advertisers looking to scale campaigns efficiently.
Blockchain-Ads excels in campaign optimization. While RichAds offers several separate optimization tools, Blockchain-Ads provides integrated campaign insights that continuously refine targeting and bid strategies, showing which geos and pre-built audiences are performing best in real time.
How to Advertise on the RichAds Network
Getting started with RichAds involves a structured process.
Account Setup Process
- Create an account on RichAds
- Complete profile information
- Top up your account (minimum $100)
- Set up conversion tracking
Campaign Creation Steps
- Choose ad format (Push, Pop, Direct Click, etc.)
- Select optimization strategy (Target CPA, Manual CPC)
- Upload creatives (up to 10 per campaign)
- Set targeting parameters
- Set budget and bidding
- Configure additional optimization tools (Automated Rules, Micro Bidding)
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads brings a refreshingly modern approach to performance advertising through its Google Ads-like interface, making campaign creation intuitive for experienced advertisers. Where RichAds' system requires navigating multiple sections, Blockchain-Ads streamlines the entire process from ad creation to campaign launch in under 5 minutes.
Streamlined Ad Creation and Campaign Launch
The platform's standout feature is its built-in ad creative builder. This powerful tool eliminates the need for external design resources, letting advertisers quickly create and test multiple ad variations. The familiar interface means advertisers can hit the ground running, using a system that feels natural and intuitive.
Real-Time Performance Insights
Unlike RichAds' more segmented reporting, Blockchain-Ads provides instant visibility into campaign performance across:
- Geographic locations
- Pre-built audience segments
- Ad creative performance
- Conversion rates by segment
These real-time insights enable advertisers to quickly identify and scale winning combinations while cutting underperforming segments—ensuring every dollar of ad spend is optimized for maximum return.
Built for Scale
Where RichAds requires separate optimization processes, Blockchain-Ads is designed for serious advertisers ready to scale. The platform supports unlimited simultaneous campaigns, perfect for testing multiple approaches and scaling winners rapidly.
The platform's infrastructure handles massive campaign volumes without performance degradation, making it ideal for advertisers with substantial budgets looking to capture market share quickly across verticals like gambling, nutra, and utilities.
Conclusion
RichAds offers a comprehensive solution for performance advertising with its deep targeting capabilities and multiple optimization tools. However, today's performance marketers need more than just functionality—they need efficiency, scale, and modern, integrated tools.
Blockchain-Ads modernizes the performance advertising experience with its intuitive interface, powerful creative builder, and ability to launch campaigns in under 5 minutes.
For advertisers ready to move beyond RichAds' separate optimization tools and varied traffic quality, Blockchain-Ads provides the scalability and real-time insights needed to capitalize on high-quality traffic at mass scale.
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