Unique Wallet Targeting
On-Chain Audience Profiling
Interest Graph Segmentation
Whenever a user connects their wallet on one of our data providers/publishers, an anonymous ID is assigned to their device
We Index the blockchain and categorize people based on their wallet address holdings and activity
Show highly relevant ads.
Ex. DeFi users will see DeFi related ads….
The web3 pixel enables end to end tracking and calculates the ROI on your Ad spend
The Blockchain-Ads DMP registers every website visitor, across our data partner network, detecting the wallet addresses that visitor is connected with, creating a digital footprint.
Both browser data and wallet addresses, are stored as part of that profile footprint.
Segmentation based of the users browser interest and on-chain behavior and transactions, forming high-value, pre-build audiences optimized for targeted advertising.
10,000+ Publishers - websites and apps within the network where ads are served
Pre-Build & Custom Audiences 12M+ profiles from the Data Management Platform are used for granular and interest based Targeting
Re-targeting & Re-marketing - native and display ads
End-to-end tracking, enabling advertisers to monitor every user action and conversion—whether it happens on a website or on-chain.
Blockchain-based attribution layer, with 98% accuracy rate, and transparent, verifiable tracking.
39% increase in conversions by accurately tracking and optimizing every touchpoint.