Advertising Platform for iGaming

Drive user acquisition for iGaming brands at scale.

Reach casino and sportsbook audiences and launch acquisition campaigns that optimize toward first-time deposits.

Get in front of pre-built iGaming audiences

casino audiences

Casino players

Activate audiences of users who have played  slots, live casino, table games and other real-money gaming apps.

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Stake VIP high roller hero

 Sports bettors

Build campaigns around bettors engaging with specific sports, leagues, events and betting markets.

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Sportsbet fantasy sports platform

High-value players

Prioritize player profiles associated with stronger deposit activity, frequent play or premium gaming behavior.

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Robinhood retail investing app

Crypto casino players

Engage users active across crypto casinos, betting products and relevant wallet activity when that audience fits your offer.

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Campaigns for each of your business goals

Build brand recognition with casino and sportsbook players

Introduce your brand to people whose gaming or sports betting behavior matches your offer. Use display, video, native, and CTV campaigns to build familiarity before registration or deposit.

Building brand awareness

Turn visitors into customers

Reach casino players and sports bettors based on their behavior, then optimize campaigns toward account registrations and first-time deposits.

User acquisition and sign-ups

Re-engage players and increase deposit value

Bring registered or previously active players back with retargeting campaigns aimed at repeat deposits, higher player value, and longer-term revenue.

Driving sales and revenue

Reach players across the channels they use

Display

Put your casino or sportsbook in front of players with active interest in betting and gaming, across the sports and gaming sites and apps they use daily.

Native

Deliver casino and sportsbook offers wherever players already are, in a format that matches the site or app around them.

Video

Introduce your casino or sportsbook with short-form and in-stream video to players deciding where to play next.

In-App

Reach mobile users based on their gaming, sports, entertainment, and app engagement behavior.

CTV

Build awareness with players streaming sports and entertainment on connected TV.

Why brands choose Blockchain-Ads

Blockchain-Ads is an audience-based advertising platform with full attribution and a fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Results at each step of your business goals

Each goal needs a different campaign setup, with its own structure, targeting, optimization, and scaling cadence.

Awareness

How to increase awareness

Awareness campaigns get your iGaming brand in front of players who have never heard about your casino or sportsbook and already bet on sports, play casino games, and follow betting content. They run across display, native, video, and CTV, reaching players whose betting interest and gaming behavior are ideal for your offer and will be your ideal customers.

An awareness campaign put the Stake.com brand in front of players 21 million times across 13 markets.

Key KPIs:
Brand lift, CTR, Viewability, Reach
Engagement

How to increase engagement

Engagement campaigns bring back players who already know your casino or sportsbook and are ready to sign up. They reach players who visited your site or clicked your ads and guide them to register or install your app.

For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and lowered cost per action by 25%.

Key KPIs:
Registrations, KYC completion, App installs
Examples:
Conversions

How to convert

Conversion campaigns put your budget on the players most likely to make a first deposit and keep wagering. They optimize toward first-time deposits and wagering volume, and move spend into the markets and offers that produce depositing players.

For Dafabet, a conversion campaign lowered the cost per first-time deposit by 32% across six Asian markets.

Key KPIs:
First-time deposits, New active players, Wagering volume

Success stories from

Explore casino and sportsbook campaigns with the acquisition metrics behind each result.

Brand name
Stake.com
1,128
First-Time Depositors

How Stake.com Acquired 1,128 First-Time Depositors at $250 CPA with Blockchain-Ads

Display Ads

View Case Study
Stake.com
1win
9,044
New Players

How 1win Scaled Player Acquisition Across Korea, Japan, and LatAm with Blockchain-Ads

Display and Native

View Case Study
1win
Sportsbet.io
1.38%
Conversion Rate

How Sportsbet.io Reached 15.5M+ Crypto Sports Bettors Across India, Canada, and Global Markets with Blockchain-Ads

Display

View Case Study
Sportsbet.io
Cloudbet
36M+
Impressions

How Cloudbet Reduced CPA by 65% and Built Brand Presence Across 12 Global Markets with Blockchain-Ads

Display, Flux Campaign, Native, HTML5

View Case Study
Cloudbet
BC.Game
100M+
Impressions

How BC.Game Delivered 100M+ Impressions Across 245+ Markets with Blockchain-Ads

Display

View Case Study
BC.Game
1xBet
20,043
Players Acquired

How 1xBet Acquired 20,043 Active Players Across African Markets with Blockchain-Ads

Native Ads, Display Ads

View Case Study
1xBet
BetPanda Case Study
9.5M+
Impressions

How Betpanda.io Acquired 476 Conversions Across the DACH Region at $249 CPA with Blockchain-Ads

Display

View Case Study
BetPanda
Dafabet
43M+
Impressions

How Dafabet Reduced CPA by 32% Across 6 Asian Markets with Blockchain-Ads

Display

View Case Study
Dafabet
Roobet
990
First Time Deposits

How Roobet Drove 990 First-Time Deposits at $23 CPA with Blockchain-Ads

Display

View Case Study
Roobet

Get started in 3 steps

Step 1: Qualify

Access is available to qualified advertisers only. Compliance checks and budget thresholds are mandatory.

Qualifying as a Blockchain-Ads advertiser

Step 2: Launch

Choose Self or qualify for Managed service, to launch your campaigns.

Launching a campaign in the Blockchain-Ads platform

Step 3: Scale

Scale your campaigns leveraging NEXUS Ad Exchange inventory and reach, to hit your campaign goals.

Scaling campaigns across the NEXUS Ad Exchange

Get started with Blockchain-Ads

Qualified advertisers only. Verification mandatory.

Frequently asked questions

Launch timing depends on account approval, campaign setup, tracking implementation, and any required compliance review. Most campaigns can launch after these requirements are completed.

Blockchain-Ads is an audience-based advertising platform. It enables casinos and sportsbooks to reach their exact ideal players with algorithmic accuracy and massive reach, and continuously optimizes every campaign toward registrations and first-time deposits. It runs as both an ad network and a DSP, with its own data management platform (DMP) for building audiences.

Campaigns can be measured using registrations, first-time deposits, CPA, deposit value, and ROAS. Optimization depends on the conversion data available through the advertiser’s tracking setup.

Blockchain-Ads is for advertisers running large-scale player-acquisition campaigns in iGaming. Its customers are online casinos, sportsbooks, crypto casinos, and the marketing agencies and affiliates that serve them, usually with long-term budgets and media plans. Access is limited to advertisers who pass qualification.

The minimum campaign budget is $20,000. Recommended budgets depend on the target markets, audience size, advertising formats, and acquisition goals.

The mainstream platforms restrict or ban most gambling advertising, so campaigns get throttled, disapproved, or shut down, even for licensed operators. Blockchain-Ads is built specifically for regulated industries like iGaming, giving casinos and sportsbooks compliant reach and precise targeting that Google Ads, Meta, and LinkedIn do not offer.

Blockchain-Ads provides access to audiences and programmatic inventory across 195+ markets. Campaign eligibility depends on your license, the product being promoted, and the advertising requirements of each target market.

Blockchain-Ads builds audiences in its own data management platform: a system that collects 4 billion signals a day on people's interests, behavior, and actions, and turns them into precise audiences of real players. Targeting works on two layers: an interest graph (what users are genuinely interested in, from casino games to specific sports and leagues) and behavioral and intent (what they browse and do, including gaming activity and deposit behavior).

Eligible casino operators, sportsbooks, and other iGaming advertisers can apply for access. Approval depends on company verification, licensing, target markets, and campaign content.

Wallet targeting reaches the audience every crypto casino and sportsbook wants: players who already pay and deposit in crypto. It builds audiences from real on-chain activity, such as the assets people hold and the betting products they use, screened across 82 blockchains. The result is genuine, high-intent depositors instead of broad or bot traffic.

Blockchain-Ads runs ads across display, native, video, in-app, and connected TV (CTV). It reaches players through the NEXUS ecosystem and its top 78 supply partners, across hundreds of thousands of websites, apps, and platforms worldwide.

Every campaign is tracked with full attribution, from impression to registration, first-time deposit, and deposit value. An algorithm continuously optimizes toward the advertiser's goal using live performance data. Blockchain-Ads serves 1.2 billion ads a day and adjusts targeting, budget, and delivery in real time based on what is actually converting into depositing players.

Results are documented in public case studies. Stake.com saw a 450%+ increase in new deposits, and published campaigns cover operators like BC.Game, Dafabet, and Vbet. Outcomes vary by offer, GEO, and budget, but the platform is built and measured for player acquisition at scale.

Access is by application. Advertisers request access and go through qualification, screened on budget, brand credibility, and compliance, followed by a verification call. This keeps traffic quality high and the network trusted. Blockchain-Ads qualifies advertisers, not the other way around.

Blockchain-Ads is a premium platform, and one of the most expensive in its space. It is built for serious budgets: advertisers typically spend around $100K per month, scaling toward $1M as they grow. It is not built for small budgets.

Yes. Blockchain-Ads is the flagship brand of BCA Group, founded in 2021, and works with advertisers like Stake.com, Roobet, 1win, and Binance. Traffic quality is protected by advertiser qualification and independent verification (DoubleVerify), so campaigns reach real, depositing players rather than bots.

No. Blockchain-Ads serves the full iGaming spectrum, from online casinos and sportsbooks to crypto casinos, alongside finance and crypto as its other core industries. The same audience-based targeting and compliant reach apply whether your players deposit in fiat or crypto.

Ready to reach your ideal customer?

Access is limited to qualified advertisers.

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