What is Blockchain-Ads?
Blockchain-Ads is the world's most advanced advertising network, servicing the web3, gaming, finance, & tech industries. It enables advertising to reach people wherever they spend time on the internet, based on their behavior on the blockchain (tokens they hold, smart contracts/dapps they interact with) and general online behavior.
How does it work?
Blockchain-Ads network uses:
“web3 cookie” technology, developed by BCA Labs, The tech follows the same logic as traditional cookies, building a user digital footprint that contain both the browser data and blockchain data. The Digital profile stores the wallet address and the device (mobile) ID.
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OCAM (On Chain Audience Matching) technology is used to match users' web3 ID (wallet address) and the web2 ID (advertising ID) for targeting. More information on our Technology page.
Is it privacy compliant?
How do I get started on Blockchain-ads?
There is a qualification process to verify as an advertiser on Blockchain-Ads.
Schedule an Qualification meeting with the media team to proceed.
The submission will be processed by the media and compliance team who will, if qualified, verify your account and give you access to the platform.
The advertising process is same as traditional advertising platforms, like GoogleAds or FB Ads, where in order to run ads, you will need a landing page and ads.
*Blockchain-Ads team offer free ads creation for all advertisers.
What blockchain users or smart contract users can I target?
While setting up the campaigns in the Targeting section you can choose any of the:
- Predefined Web3 Audiences (e.g. Play2Earn gamers, DeFi users, crypto traders,...) or set up
- Custom audiences by providing the smart contract address or the list of wallet addresses you want to reach
contact the BCA team for support.
How big is Blockchain-Ads' audience and how do we know the wallets we are targeting are active?
- Top 37 blockchains are indexed every 24h.
- 12M data points of web3 users are part of the predefined audience as of July 2024.
- Only wallets that are active in the last 30 days are matched back as active audiences.
- For custom audiences additional chains can be indexed and the wallet activity can be extended to 60,90,120 days.
What are the Ads specifications and how they look like?
Blockchain-Ads runs: Display Ads
File format: .jpg, .jpeg, .png, .png, .gif
File size: 700kb max.
Banner Ad sizes: 300x250, 320x50, 320x100 , 728x90
Where will my ads show?
10,000+ websites and apps, in addition to the integrations with the biggest SSPs in North America and SEA, is where the ads are served across the Blockchain-Ads network.
The network reach have a capacity of 1Bn impressions per day, effectively being the biggest web3 ad network. See some of the top publishers here.
What is the minimum Ad budget?
$10,000 minimum ad spend per month. All campaigns are currently run as Managed Service with full access to the platform for the advertisers.
What is your business model? How do you charge?
CPM business model. Cost per 1000 impressions.
CPA business model. Cost per Action (only applicable for Ad budget above $50K)
What are the average CPM and CPA costs of Blockchain-Ads?
The cost per Mile and Action is dependent on multiple factors, but the average cost can be found in the blockchain-ads media kit.
How do I measure the success of my campaigns?
Setup your own conversion tracking using this guide directly on the Blockchain-Ads network.
- By following the instructions and installing a pixel on your website or app, you will access end to end analytics, from website visits to on-chain transactions, and you can track the ROI of your ad budget.
Connect your Google Analytics directly within the Blockchain-Ads network by following this guide
- By following the instructions and no code integration with Google Analytics you will be able to see website visits and website conversions using UTM in the url used for advertising.
What kind of analytics services do you offer?
We offer a comprehensive suite of analytics solutions to help you understand the performance of your web applications. This includes traditional Web2 analytics, as well as cutting-edge Web3 analytics to provide insights into decentralized applications.
\To learn more about our specific Web3 & Web2 Analytics offerings, please visit our dedicated page Web3 & Web2 Analytics.
How does the Blockchain-Ads pixel work?
Blockchain-Ads pixel allows our network to track and optimize for on-page actions such as form fills and non-web3 transactions, similar to other ad networks’ pixels. BCA Labs & Matomo tech is used to preserve users’ privacy without compromising the advertisers’ ability to track important events on their websites.
What results will I get from my campaigns?
Based on 3rd party Analytics BCA has outperformed any other acquisition tool in 2023/4, by an average of 8:1.
- You can check Blockchain-Ads results on our website by navigating to the Verticals dropdown in the menu, and selecting the vertical that is relevant for you.
- You can also read about our advertisers’ performance on our Case Studies section.
What are the best performing Geo's?
Blockchain-Ads allows web3 targeting criteria as primary. That means it enables advertisers to target users based on the their ideal user persona on-chain behavior or holdings, regardless of the location those user are at that specific moment.
In addition:
- Geo's (based on the users IP address )
- Language (based on the browser language)
- Device and OS (based on the device info) Targeting is enabled.
Recommendation on the best performing geo and other targeting criteria's, will be done automatically by the algorithm based on your campaigns goal and vertical.
What are some of the brands/companies that are advertising on Blockchain-Ads?
Binance, OKX, Coinbase, Crypto,com, Gala Games, Optimism, Arbitrum, NEAR, Compound, Stake.com, Cosmos, Disney…. Are some of the notable names advertising on BCA. You can see some of the results HERE.
There are more than 250 companies that are using BCA for Advertising for their web3 business line.
Can I speak with someone that has experience with BCA or has used it themselves?
Yes. You can get in touch with some of the marketing agencies that are using BCA and have run multiple campaigns.
Is there a refund policy?
How can I become a publisher ?
Blockchain-Ads has a strict selection and qualification process for onboarding new publishers . For more information on how you can become a publisher get in touch with the team directly through our Contact Us page or in our Telegram group.
Can I refer an advertiser to Blockchain-Ads?
Yes, you can do so through our Partner Program. Blockchain-Ads have a lifetime 10% referral commission for all referrers.
