Looking for a dedicated push notification advertising platform with robust targeting capabilities? PushGround positions itself as a comprehensive solution with over 1.5 billion daily impressions across 150+ countries, promising instant campaign approval and advanced optimization tools for verticals like cryptocurrency, dating, gambling, and e-commerce.
Sure, PushGround offers classic push notifications, in-page push, and pop-up ads with user-friendly campaign creation and detailed targeting options. However, performance marketers need to verify if this established network can consistently deliver the precise audience segmentation and high-quality traffic needed for truly profitable campaigns at scale, especially given its limited ad format variety.
This detailed PushGround review examines the platform's targeting capabilities, traffic quality, and optimization features while comparing it to Blockchain-Ads to help you make informed decisions about your advertising investments.
What is PushGround?
PushGround is a self-service push notification advertising network that has been operating since 2018. The platform has evolved to become a significant player in the push notification space, offering advertisers access to over 200 million real subscribers across the globe.
PushGround offers several advertising solutions:
- Classic push notifications
- In-page push notifications
- Pop-up ads
- iOS Calendar Push (recently added)
The platform performs best with verticals such as:
- Finance and Cryptocurrency
- Dating (both Mainstream and Adult)
- Gambling and Betting
- Health and Beauty
- E-Commerce
- Coupons and Sweepstakes
- News content
How Does PushGround Compare to Blockchain-Ads?
While PushGround offers solid targeting capabilities and user-friendly optimization features focused on push notification advertising, Blockchain-Ads has emerged as a more sophisticated alternative that addresses key limitations advertisers face with specialized ad networks.
Blockchain-Ads delivers premium traffic with superior targeting precision and consistent quality across all sources, enhancing the core features PushGround offers while solving common pain points in performance advertising.
Quick PushGround vs. Blockchain-Ads comparison:
Which Platform Delivers Better Value?
While PushGround provides solid functionality for performance marketers focused on push notifications, Blockchain-Ads' performance-driven model and advanced targeting capabilities consistently deliver superior results, particularly for verticals like cryptocurrency, dating, and finance.
For example, PushGround offers user freshness targeting which allows you to target users based on how recently they subscribed to push notifications (from 0-1 hours to 60+ days). Blockchain-Ads goes significantly further by using pre-built audiences based on real users' interests and online behaviors, including unique Web3 audience targeting based on portfolio balance and blockchain interactions. This means you can target users who have demonstrated genuine interest in your vertical with much greater precision than what's possible with PushGround's more basic recency-based targeting.
Additionally, while PushGround has integrated with Opticks for fraud prevention, Blockchain-Ads enforces strict quality standards across its entire network through advanced verification processes and real-time traffic quality monitoring, ensuring consistent performance across all traffic sources.
What Are the Pros and Cons of Using PushGround?
For advertisers considering PushGround, it's essential to understand both its strengths and limitations to make informed campaign decisions.
Advantages of PushGround
PushGround's strongest appeal lies in its push notification focus and user-friendly interface:
- Instant campaign approval for quick launches
- User freshness targeting with 13 different time segments
- Advanced A/B testing with up to 10 creatives per campaign
- Auto-optimization tools for campaign performance
- Anti-fraud protection through Opticks integration
- Competitive CPC rates starting at $0.001
- Real-time data aggregation and reporting
- 24/7 customer service with dedicated account managers
The platform's campaign creation process is intuitive and straightforward, allowing advertisers to launch campaigns quickly across multiple verticals. The user freshness targeting is particularly valuable for push notification campaigns, as it helps advertisers reach users when they're most likely to engage with notifications.
Limitations of PushGround
Ad format variety presents a significant challenge with PushGround. The platform is primarily focused on push notifications, with limited options beyond this format.
Notable limitations include:
- Limited ad format variety (primarily push notifications)
- No CPA targeting options available
- Difficult to scale in some geographic regions
- No built-in tracking solution (requires third-party trackers)
- Higher competition for premium traffic
- No retargeting options
- Not all advanced targeting options are available
- Adult campaigns restricted to non-premium sources
The platform's specialization in push notifications can make it challenging for advertisers seeking a more diverse advertising approach or looking to reach users through multiple channels simultaneously.
Is Blockchain-Ads a Better Alternative to PushGround?
Blockchain-Ads addresses these limitations through a more sophisticated approach to performance advertising. The platform's advanced targeting system leverages real user behavior patterns and content consumption data, creating precisely targeted campaigns that consistently outperform traditional methods.
Key advantages over PushGround include:
- Interest-based targeting using actual user engagement patterns
- Web3 audience targeting based on portfolio balance and blockchain interactions
- Pre-built audiences based on content consumption
- Enhanced retargeting capabilities across 248 geographic locations
- Streamlined campaign creation with built-in ad creative builder
- Multiple ad formats beyond push notifications
- More comprehensive targeting capabilities
Traffic quality receives particular attention in the Blockchain-Ads system. While PushGround has integrated with Opticks for fraud prevention, Blockchain-Ads maintains strict publisher verification processes and real-time quality monitoring across all its traffic sources. This ensures consistent performance—a crucial factor for advertisers looking to scale campaigns efficiently.
Blockchain-Ads excels in campaign optimization. While PushGround offers auto-optimization tools focused on push notifications, Blockchain-Ads provides integrated campaign insights that continuously refine targeting and bid strategies across multiple ad formats, showing which geos and pre-built audiences are performing best in real time.
How to Advertise on the PushGround Network
Getting started with PushGround involves a straightforward process with a user-friendly interface.
Account Setup Process
- Register on the PushGround website
- Complete your profile with business information
- Add funds (minimum $100, or $200 for wire transfers)
- Set up conversion tracking with your preferred third-party tracker
Campaign Creation Steps
- Click "Create Campaign" and select your ad format
- Name your campaign and select your offer category
- Choose whether to enable auto-optimization for creatives
- Create up to 10 creatives for testing
- Set targeting options (GEO, device, OS, browser, etc.)
- Select frequency capping and add blacklists/whitelists if available
- Choose user freshness targeting (from 0-1 hours to 60+ days)
- Set your CPC bid and daily budget
- Create auto-optimization rules for underperforming sources
- Launch your campaign for instant approval
Optimization Process
- Monitor campaign performance through the dashboard
- Analyze which creatives are performing best
- Identify high-performing user freshness segments
- Use auto-optimization rules to pause underperforming sources
- Adjust bids based on performance data
- Create blacklists for non-converting sources
- Scale successful campaigns by expanding to similar audiences
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads brings a refreshingly modern approach to performance advertising through its Google Ads-like interface, making campaign creation intuitive for experienced advertisers. While PushGround offers a user-friendly interface for push notifications, Blockchain-Ads streamlines the entire process from ad creation to campaign launch in under 5 minutes with more advanced targeting options and multiple ad formats.
Streamlined Ad Creation and Campaign Launch
The platform's standout feature is its built-in ad creative builder. This powerful tool eliminates the need for external design resources, letting advertisers quickly create and test multiple ad variations. The familiar interface means advertisers can hit the ground running, using a system that feels natural and intuitive.
Real-Time Performance Insights
While PushGround offers real-time data on campaign performance, Blockchain-Ads provides deeper insights into audience behavior and preferences, including:
- Geographic performance breakdowns
- Pre-built audience segment analysis
- Ad creative performance metrics
- Conversion rates by user interest
These real-time insights enable advertisers to quickly identify and scale winning combinations while cutting underperforming segments - ensuring every dollar of ad spend is optimized for maximum return.
Built for Scale
Where PushGround focuses primarily on push notifications with some scaling challenges in certain geos, Blockchain-Ads is designed for serious advertisers ready to scale across multiple channels. The platform supports unlimited simultaneous campaigns with comprehensive optimization tools, perfect for testing multiple approaches and scaling winners rapidly.
The platform's infrastructure handles massive campaign volumes without performance degradation, making it ideal for advertisers with substantial budgets looking to capture market share quickly across verticals like cryptocurrency, dating, and finance.
Conclusion
PushGround offers a solid solution for advertisers specifically focused on push notification advertising. The platform performs well with its user freshness targeting, auto-optimization tools, and instant campaign approval, making it suitable for advertisers wanting to quickly launch push notification campaigns across multiple verticals.
However, today's performance marketers need more than just push notifications - they need diverse ad formats, precise audience targeting, and comprehensive optimization tools to maximize ROI. PushGround's limitations in ad format variety, targeting capabilities, and scaling options may restrict campaign performance for more sophisticated advertisers seeking multi-channel approaches.
Blockchain-Ads modernizes the performance advertising experience with its intuitive interface, powerful creative builder, and ability to launch campaigns in under 5 minutes. For advertisers ready to move beyond PushGround's push notification focus and seeking more advanced audience segmentation across multiple ad formats, Blockchain-Ads provides the scalability and real-time insights needed to capitalize on high-quality traffic at mass scale, particularly for high-value verticals like cryptocurrency, dating, and finance.
