Adsterra claims to be an advanced ad network with a unique partner care approach. The advertising platform supports a number of sectors including crypto, iGaming, finance, e-commerce, and software utilities.
While Adsterra has a solid reputation already, it’s still a great idea to check if the ad network is perfect for crypto advertising.
This comprehensive Adsterra review examines the platform's key features, ad formats, targeting options, and overall performance.
We'll also explore how Adsterra compares to other crypto ad networks to help you determine if it's the right choice for your Web3 marketing strategy.
What is Adsterra?
Adsterra is a prominent global advertising network that connects advertisers with publishers, offering a variety of ad formats and monetization strategies.
Adsterra provides a wide range of ad formats to cater to different advertising needs:
- Popunders: Ads that appear in a new window behind the current browser window.
- Social Bar: A unique format designed to increase click-through rates significantly.
- In-Page Push: Notifications that appear within the webpage.
- Display Banners: Traditional banner ads that can be placed on websites.
- Native Ads: Ads designed to blend in with the content of the site.
- Interstitials: Full-screen ads that appear at transition points in the user experience.
- Direct Links: Allowing advertisers to promote offers without needing a dedicated website.
Adsterra offers advanced targeting options with over 20 settings to help advertisers reach their desired audience effectively. Features include:
- Custom Bidding: Advertisers can set their bids based on specific campaign statistics.
- Whitelists and Blacklists: Allow advertisers to choose where their ads will or will not appear, enhancing targeting precision.
Adsterra is known for its strong customer support through a Partner Care approach, providing 24/7 assistance via live chat. They also offer resources such as an affiliate marketing course to help partners maximize their revenue potential.
How Does Adsterra Compare to Blockchain-Ads?
Compared to Blockchain-Ads, Adsterra doesn’t satisfy the crypto market due to its general focus nature. Of course, Adsterra has built quite a reputation for itself with over 35,000 publishers sign up to the ad network. But Adsterra doesn’t offer any unique crypto-focused targeting options.
For instance, with Blockchain-Ads, you can target users based on specific crypto-focused segmenting options like:
- Wallets they use
- Blockchains they interacted with
- Specific tokens in their wallet (BTC, ETH, etc)
Blockchain-Ads even allows you to target users based on portfolio size (how much the wallet holds), which is not currently possible on Adsterra.
Quick Adsterra vs. Blockchain-Ads H2H:
Which Platform Delivers Better Value?
When it comes to crypto and iGaming advertising, Blockchain-Ads delivers better value than Adsterra. The main reason is because Blocckchain-Ads allows you to target people based on their crypto portfolio. However, Adsterrs caters to a broader range of advertisers across different sectors, making it not suitable for niche targeting.
With Blockchain-Ads, you get way more reach with over 9000+ publishers and 11 million+ indexed crypto wallets.
For example, Compound achieved a 400% increase in volume using Blockchain-Ads, acquiring 3058 new users.
What Are the Pros and Cons of Using Adsterra?
When evaluating Adsterra as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.
Advantages of Adsterra for Crypto Advertisers
Adsterra offers several distinct advantages that make it an attractive option for crypto advertisers:
- Diverse Ad Formats: Offers various ad formats like popunders, social bar ads, in-page push notifications, and more.
- Global Reach: Covers 248 geographic locations with over 1 billion daily ad impressions.
- Strong Support: Provides 24/7 live chat and personal managers.
Limitations of Adsterra for Crypto Advertisers
Adsterra's limitations include:
- No Universal Ad Format: Advertisers must experiment to find the best format.
- Approval Process: Can be lengthy for new publishers or advertisers.
- Basic Targeting: No crypto-specific audience targeting capabilities, making it less effective compared to newer platforms like Blockchain-Ads.
Is Blockchain-Ads a Better Alternative to Adsterra?
Blockchain-Ads offers several unique features that set it apart from Adsterra:
- Blockchain-based ad verification and tracking
- Advanced targeting using on-chain data
- AI-assisted campaign creation
- Additional marketing tactics integrated like press releases
In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.
How to Advertise on the Adsterra Ad Network
Advertising on Adsterra is a straightforward process. Here's a step-by-step guide to get you started:
Account Setup Process
To advertise on Adsterra, follow these steps:
- Visit the Adsterra website and click "Sign Up"
- Choose "Advertiser" account type
- Fill in your personal and company details
- Agree to terms and conditions
- Submit your application
Adsterra will review your application and notify you once approved.
Creating Your First Campaign
Once your account is approved:
- Log in to your Adsterra dashboard
- Click "Create Campaign"
- Choose your ad format (e.g., popunder, social bar, native)
- Set your campaign details:some text
- Campaign name
- Target URL
- Pricing model (CPM, CPA, or CPC)
- Budget and bid
- Define your targeting options:some text
- Geo-targeting
- Device targeting
- OS targeting
- Browser targeting
- Upload your ad creatives
Review your campaign settings before proceeding to launch.
Campaign Launch and Payment
To launch your campaign:
- Ensure your account has sufficient funds
- Click "Launch Campaign" in your dashboard
- Your campaign will go live after Adsterra's moderation process
Payment options include:
- Credit/Debit cards
- Wire transfer
- Cryptocurrencies (Bitcoin, Tether)
Adsterra uses a prepaid system. Add funds to your account before launching campaigns. Monitor your campaign performance and adjust settings as needed for optimal results.
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads offers a better advertising process compared to Adsterra, as ads are approved super fast. The platform offers several ways to create your ads, including:
- Manual ad creation (self-service)
- AI-assisted ad creation
You can also get a dedicated team to create your ads.
Blockchain-Ads also offers advanced targeting options, which we’ve previously discussed, that include onchain behavior targeting, which you can’t find on Adsterra.
Conclusion
Adsterra is pretty great at delivering results. However, it doesn’t have the capacity for hyper-targeted crypto and iGaming campaigns that newer ad networks like Blockchain-Ads have.
Blockchain-Ads offers innovative features that may provide better results for more advanced marketers. For advertisers looking for a tried-and-tested platform with a wide reach in the crypto space, Blockchain-Ads is a better choice than Adsterra.
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