TheStandard

TheStandard.io, a decentralized finance (DeFi) platform, launched a highly successful acquisition campaign using Blockchain-Ads. The platform enables users to borrow stablecoins with zero interest by collateralizing crypto assets. The campaign aimed to attract both investors and general sign-ups, leveraging Blockchain-Ads' precision targeting to optimize costs and drive engagement.

Campaign Overview

The campaign ran for 30 days with a budget of $50,000, focusing on acquiring both investors and general users interested in TheStandard.io’s innovative DeFi services. The campaign targeted individuals and entities actively seeking DeFi investment opportunities and those interested in participating in TheStandard.io’s waitlist. The primary goals were to generate sign-ups, attract investors, and drive new transactions on the platform.

Targeting Strategy

The campaign utilized Blockchain-Ads' Web3 targeting features, including:

• Web3 Audiences: The campaign targeted Stablecoin holders, DeFi enthusiasts, Defi traders, ETH holders, BTC holders, and BNB holders.
• Wallet Targeting: Focused on popular wallets like Metamask, Trust, and Coinbase
• Chain Targeting: Users operating on Ethereum, Binance Smart Chain and Polygon
• Portfolio Balance: Users with over $10,000 in their wallet balance
• Competitor Smart Contract: The team identified users interacting with smart contracts of established DeFi lending protocols like Aave, Compound, and MakerDAO

Campaign Results

The campaign delivered outstanding results across multiple metrics:

• $2.4M raised from new investors during the campaign.
• Over 17,000 sign-ups to TheStandard.io’s waitlist, a significant achievement for the platform's user growth.
• Cost per investor acquisition: $24.39, showcasing the efficiency of targeting investors with an interest in the DeFi space.
• Cost per signup: $3.08, demonstrating cost-effective user acquisition on a large scale.
• New transactions: $6,598 in transaction volume generated from the campaign.
• ROI: The campaign achieved a massive 100x return on investment, proving its efficiency in both investor and user acquisition.

Why It Worked

Several factors contributed to the campaign's success:

• Precision Targeting: Blockchain-Ads' Web3 targeting allowed TheStandard.io to reach relevant DeFi enthusiasts and investors.
• Cost-Effective Acquisition: The targeting strategy's low cost per investor and general sign-up showed its efficiency.
• Compelling Value Proposition: Target audience liked TheStandard.io's zero-interest crypto asset borrowing.
• ‍Effective Budget Allocation: The campaign used Cost Per Acquisition (CPA) to ensure high-quality sign-ups and investor engagement.

‍Conclusion

Blockchain-Ads' Web3 targeting helped TheStandard.io attract over 17,000 new sign-ups and raise $2.4M from new investors in 30 days. This case shows how precision targeting and a compelling DeFi value proposition can rapidly scale a blockchain project's user base and capital inflow. Blockchain-Ads' platform drives growth for innovative DeFi projects like TheStandard.io, as shown by the campaign's 100x ROI and low acquisition costs.

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