TheStandard

TheStandard.io is a decentralized finance (DeFi) platform that enables users to borrow stablecoins with zero interest by collateralizing crypto assets. In a bid to attract both investors and general users in a competitive DeFi landscape, TheStandard.io turned to using  Blockchain-Ads' precision Web3 targeting capabilities for their ad campaign. After successfully running a 30-day campaign, they achieved over 17,000 sign-ups and raised millions from new investors.

Campaign Overview

The campaign ran for 30 days with a budget of $50,000, focusing on acquiring both investors and general users interested in TheStandard.io’s innovative DeFi services. The campaign targeted individuals and entities actively seeking DeFi investment opportunities and those interested in participating in TheStandard.io’s waitlist. The primary goals were to generate sign-ups, attract investors, and drive new transactions on the platform.

Targeting Strategy

• Web3 Audiences Targeting: Used pre-built audiences of stablecoin holders, DeFi enthusiasts, DeFi traders, ETH holders, BTC holders, and BNB holders.
• Wallet Targeting: Prioritized Metamask, Trust, and Coinbase wallets, which are commonly used for DeFi transactions.
• Chain Targeting: Concentrated on users operating on Ethereum, Binance Smart Chain, and Polygon, aligning with major DeFi ecosystems.
• Portfolio Balance Targeting: Targeted users with over $10,000 in their wallet balance, focusing on potential investors with significant capital.
• Competitor Smart Contract Targeting: Identified users interacting with smart contracts of established DeFi lending protocols like Aave, Compound, and MakerDAO.

Campaign Results

The campaign delivered these outstanding results across multiple metrics, with a $24.39 cost per investor acquisition and $3.08 per signup:

• $2.4M was raised from new investors during the campaign.
• Over 17,000 sign-ups to TheStandard.io’s waitlist, a significant achievement for the platform's user growth.
• New transactions: 6,598 unique transactions were generated from the campaign.
• ROI: The campaign achieved a massive 28x return on investment, proving its efficiency in both investor and user acquisition.

Why It Worked

• Targeting wallets with $10k+ balances attracted investors with liquidity, directly contributing to $2.4M raised at $24.39 per acquisition.
• Focusing on users of Aave, Compound, and MakerDAO captured ready-to-switch traders, resulting in 17,000+ sign-ups at $3.08 each.
• Prioritizing Ethereum and Binance Smart Chain users ensured engagement with active DeFi ecosystems, generating 6,598 platform transactions.

‍Conclusion

Blockchain-Ads' Web3 targeting helped TheStandard.io attract over 17,000 new sign-ups and raise $2.4M from new investors in 30 days. This case shows how precision targeting and a compelling DeFi value proposition can rapidly scale a blockchain project's user base and capital inflow. Blockchain-Ads' platform drives growth for innovative DeFi projects like TheStandard.io, as shown by the campaign's 100x ROI and low acquisition costs.

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