TheStandard.io, a decentralized finance (DeFi) platform enabling users to borrow stablecoins with zero interest by collateralizing crypto assets, launched a highly successful acquisition campaign using Blockchain-Ads. The campaign aimed to attract both investors and general sign-ups, leveraging Blockchain-Ads' precision targeting to optimize costs and drive engagement. With a strong ROI and high engagement, the campaign significantly boosted TheStandard.io’s user base and transaction activity.

Campaign Overview:

The campaign ran for 30 days with a budget of $50,000, focusing on acquiring both investors and general users interested in TheStandard.io’s innovative DeFi services. The campaign targeted individuals and entities actively seeking DeFi investment opportunities and those interested in participating in TheStandard.io’s waitlist. The primary goals were to generate sign-ups, attract investors, and drive new transactions on the platform.

Targeting Strategy:

• On-chain Behavior: The campaign targeted individuals with a history of interacting with DeFi protocols, holding key assets like Ethereum (ETH), Bitcoin (BTC), and stablecoins. The targeting included both high-net-worth investors (HNWI) and DeFi enthusiasts.
• Preferred User Types: Investors looking for innovative DeFi opportunities and users interested in borrowing and staking without giving up control of their private keys.
• Investment Behavior: Focused on attracting investors with a track record of backing DeFi projects and those interested in decentralized borrowing solutions.

Campaign Results:

The campaign delivered outstanding results across multiple metrics:

• $2.4M raised from new investors during the campaign.
• Over 17,000 sign-ups to TheStandard.io’s waitlist, a significant achievement for the platform's user growth.
• Cost per investor acquisition: $24.39, showcasing the efficiency of targeting investors with an interest in the DeFi space.
• Cost per signup: $3.08, demonstrating cost-effective user acquisition on a large scale.
• New transactions: $6,598 in transaction volume generated from the campaign.
• ROI: The campaign achieved a massive 100x return on investment, proving its efficiency in both investor and user acquisition.

Payout Model:

The campaign was executed on a Cost Per Acquisition (CPA) basis, allowing TheStandard.io to effectively manage its budget while ensuring high-quality sign-ups and investor engagement. The low cost per acquisition, paired with the significant capital raised, showcases the success of this approach.

Conclusion:

TheStandard.io’s 30-day investor and user acquisition campaign using Blockchain-Ads was a remarkable success, yielding a high ROI, attracting a large number of investors, and growing the platform’s user base. By using advanced Web3 targeting and focusing on high-potential investors and DeFi users, TheStandard.io was able to achieve exceptional growth with efficient resource allocation. This campaign highlights the power of decentralized advertising for driving DeFi platform growth and creating a strong user base ready to engage with innovative financial tools.

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