RocketX Exchange

RocketX Exchange is a cryptocurrency trading platform offering a range of digital asset trading services. The platform faced the challenge of expanding its user base with high-value traders who could significantly boost trading volumes. Leveraging Blockchain-Ads' advanced Web3 targeting capabilities, RocketX executed a focused two-month campaign that successfully onboarded over 2000 new traders and massively increased trading volume.

Campaign Goals

‍RocketX's marketing team utilized Blockchain-Ads' advanced targeting technology to precisely reach high-value potential traders. The campaign's primary objectives were:

• Onboard new high-value traders to the RocketX platform
• Increase overall trading volume from acquired users
• Achieve a positive return on ad spend

With a focus on efficiency, they ran the campaign for two months, continuously optimizing and closely monitoring its performance. The team concentrated on attracting traders with substantial portfolio values and experience in DeFi trading.

Strategy

The campaign employed precise targeting methods:

• Web3 Audience Targeting: Focused on Web3 Natives, DeFi Trading, and High Value Players
• Portfolio Balance: Targeted users with 10-100 ETH portfolio value and DeFi traders with $50,000+ portfolio value
• Competitor Smart Contract: Aimed at users of direct and indirect competitors, particularly cross-chain bridges

‍RocketX's marketing team also included:

• Offering a highly competitive incentive tailored to RocketX's ideal user persona
• Concentrating the advertising budget on the most promising audience segments

Results

With a 12.5x return on ad spend, the campaign achieved these impressive outcomes:

• 2,180 new traders acquired
• Achieved $2.34M in transaction volume from new traders
• 14.34x ROI

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Why it Worked

• Granular Targeting: By focusing on specific user segments, the campaign reached the most valuable potential traders.
• Competitive Offer: The attractive incentive resonated with the target audience, driving sign-ups and engagement.
• Efficient Budget Allocation: Precise targeting allowed for optimal use of the advertising budget.

Conclusion

‍Using granular targeting while advertising, using a highly competitive offer to the RocketX ideal user persona, allowed to concentrate the advertising budget very precisely and resulted in positive ROI within the 2 month of the campaigns being active.

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