RocketX Exchange

RocketX Exchange is a cryptocurrency trading platform offering a range of digital asset trading services. The platform wanted to expand its user base with high-value traders who could significantly boost trading volumes. Leveraging Blockchain-Ads' advanced Web3 targeting capabilities, RocketX executed a focused two-month campaign that successfully onboarded over 2000 new traders and massively increased trading volume.

Campaign Goals

‍RocketX's marketing team utilized Blockchain-Ads' advanced targeting technology to run a 60-day campaign. The primary goal was to onboard new high-value traders to the RocketX platform. The team also aimed to achieve a positive return on ad spend.

Strategy

The campaign employed precise targeting methods:

• Custom Audiences: Created bespoke segments of frequent cross-chain swappers, staking enthusiasts and high-volume traders
• Crypto Portfolio Targeting: Targeted users with 10-100 ETH portfolio value and DeFi traders with $50,000+ portfolio value.
• Competitor Smart Contract: Identified and targeted users interacting with smart contracts of competitors, including Rubic Exchange, ParaSwap, and Changelly.
• Retargeting Campaigns: Re-engaged users who interacted with initial ads but didn’t sign up or trade, offering tailored incentives like fee discounts for using RVF tokens.

‍RocketX's marketing team also included:

• Offering a highly competitive incentive tailored to RocketX's ideal user persona
• Concentrating the advertising budget on the most promising audience segments

With a focus on efficiency, they ran the campaign while continuously optimizing and closely monitoring its performance.

Results

With a 12.5x return on ad spend, the campaign achieved these impressive outcomes:

• 2,180 new traders acquired
• Achieved $2.34M in transaction volume from new traders
• 14.34x ROI

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Why it Worked

• Granular Targeting: By focusing on specific user segments, the campaign reached the most valuable potential traders.
• Competitive Offer: The attractive incentive resonated with the target audience, driving sign-ups and engagement.
• Efficient Budget Allocation: Precise targeting allowed for optimal use of the advertising budget.

Conclusion

‍Using granular targeting while advertising, using a highly competitive offer to the RocketX ideal user persona, allowed to concentrate the advertising budget very precisely and resulted in positive ROI within the 60 days of the campaigns being active.

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