Overview:

This case study examines the success of the Blockchain-Ads campaign for the RocketX Exchange, which aimed to increase the number of new traders on the platform.

Campaign Goals:
- Onboard new high value traders
- Increase the trading volume

Campaign Audience Targeting:
- Web3 Natives

- Crypto Staking Users

- Crypto Traders - 10-100 Eth Portfolio value

- DeFi Traders - $50,000+ Portfolio value

- Direct/Indirect Competitors (Cross-Chain Bridges)

Results:
New traders 2180
12.5x return on Ad spend
Positive community engagement and sentiment

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Conclusion:
Using granular targeting while advertising, using a higly competitive offer to RocketX ideal user persona, allowed to concentrate the advertising budget very precisely and resulted with positive ROI withing the first 2 months of the campaigns being active.

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