Compound

Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network. They teamed up with AlphaGrowth.io to run a special campaign to get more users to move their USDC to Arbitrum using Wormhole. To make it happen, they chose Web3 hyper-targeting on Blockchain-Ads as their advertising tool. The campaign offered rewards to users who completed this task, making it an attractive opportunity for crypto enthusiasts.

Campaign Overview

AlphaGrowth.io leveraged Blockchain-Ads' Web3 targeting technology to effectively identify and target high-value users. The campaign aimed to drive significant targeted traffic to Compound's Layer 3 Quest with the primary objectives of:

• Acquiring new users
• Increasing transaction volume on Arbitrum

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Strategy

The campaign targeted high-value DeFi users through strategic on-chain analysis, ensuring they reached sophisticated users familiar with decentralized finance. The targeting strategy employed a multi-faceted approach to reach the most relevant audience:

• ‍Web3 Audience Targeting: focused on DeFi users, Web3 Natives, High Value Players, and ETH Holders‍
• Chain Targeting: Users interactrEthereum, Optimism, Arbitrum‍
• Wallet Targeting: Users with active Metamask, Coinbase, and Trust with transactions within the past 90 days‍
• Portfolio Balance: targeted users $1,500-$10,000 in portfolio balance.

The AlphaGrowth.io team also used these attractive hooks for the campaign:

• Bridge USCD via Wormhole to Earn rewards
• Elevate your DeFi Rewards with Compound quests
• Compound launches quests platform

This focused approach enabled precise user acquisition while optimizing campaign spending.

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Results

The 20-day campaign achieved impressive outcomes:

• 400% increase in Volume
• 3,058 New Unique Users acquired

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Why it Worked

1. Precise Targeting: Focusing on DeFi users active on relevant chains made the campaign reach the most suitable audience.
2. Incentivized Quests: The rewards offered for bridging USDC provided strong motivation for user participation.
3. Relevant Campaign Hooks: The messaging resonated with the target audience's interests and needs.

Conclusion

The Winning Strategy: Paid Media (Ads) on top of Incentivized Quests. Massive web3 traffic driven by well-designed quests is delivering results. Incentivized Quest served a massive audience through Blockchain-Ads.