Compound

Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network. They teamed up with AlphaGrowth.io to run a special campaign to get more users to move their USDC to Arbitrum using Wormhole. To make it happen, they chose Web3 hyper-targeting on Blockchain-Ads as their advertising tool. The campaign offered rewards to users who completed this task, making it an attractive opportunity for crypto enthusiasts.

Campaign Overview

AlphaGrowth.io leveraged Blockchain-Ads' Web3 targeting technology to effectively identify and target high-value users. The campaign aimed to drive significant targeted traffic to Compound's Layer 3 Quest with the primary objective of acquiring new users.

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Strategy

Compound combined multi-chain precision with incentivized quests to drive USDC bridging:

• ‍Web3 Audience Targeting: Used pre-built audiences of DeFi users, Web3 Natives, High-Value Players, and ETH Holders.‍
• Chain Targeting: Focused on users with 5+ cross-chain transactions Ethereum, Arbitrum, and Optimism in past 30 days‍
• Portfolio Balance: targeted users $1,500-$10,000 in portfolio balance.
• Competitor Targeting: Tracked users of alternative lending protocols (Aave, MakerDAO) interacting with Ethereum/Optimism

The AlphaGrowth.io team also used these attractive hooks for the campaign:

• Bridge USCD via Wormhole to Earn rewards
• Elevate your DeFi Rewards with Compound quests
• Compound launches quests platform

This focused approach enabled precise user acquisition while optimizing campaign spending.

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Results

The 20-day campaign achieved impressive outcomes:

• 3,058 New Unique Users acquired
• 400% increase in transaction volume on Arbitrum

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Why it Worked

1. Precise Targeting: Focusing on DeFi users active on relevant chains made the campaign reach the most suitable audience.
2. Incentivized Quests: The rewards offered for bridging USDC provided strong motivation for user participation.
3. Relevant Campaign Hooks: The messaging resonated with the target audience's interests and needs.

Conclusion

The Winning Strategy: Paid Media (Ads) on top of Incentivized Quests. Massive web3 traffic driven by well-designed quests is delivering results. Incentivized Quest served a massive audience through Blockchain-Ads.