Campaign Overview:

‍The team at AlphaGrowth.io who is running marketing campaigns for Compound had highly incentivized quest for bridging USDC on Arbitrum through Wormhole.

BCA On-Chain Audience Matching (OCAM) & targeting technology enabled AlphaGowrth to identify and reach potential high-value users effectively and drive massive targeted traffic to the Layer3 Quest.

https://layer3.xyz/quests/compound-academy-bridge-usdc

Campaign Goals:
- User acquisition
- Increased volume

Targeting Strategy:

• On-chain behavior: Wallet addresses identified as DeFI audience, interacting with other DeFI protocols smart contracts.
• Preferred Chains: Profiles using Ethereum (ETH), Optmism, Arbitrum
• Holding Assets: Profiles holding Ethereum (ETH).
• Activity Criteria: Frequent transaction activity within the past 90 days

Campaign Hooks:

• Bridge USCD via Wormhole to Earn rewards
• Elevate your DeFi Rewards with Compound quests
• Compound launches quests platform‍‍
  

Results:

• 20-day campaign
• 400% increase in Volume
• 3058 New Unique Users

Conclusion:

The Winning Strategy: Paid Media (Ads) on top of Incentivized Quests. Massive web3 traffic driven to well-designed quests are delivering results. Incentivized Quest, served to massive audience through Blockchain-Ads.

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