Overview:

This case study examines the success of the Blockchain-Ads campaign for the Defiway Exchange and Bridge, which aimed to increase the number of new traders on the platform.

Campaign Goals:
- Onboard new traders
- Increase the trading volume
- Create positive sentiment within the community

Campaign Audience Targeting:
- Web3 Natives

- Crypto Staking Users

- Crypto Traders - 10-100 Eth Portfolio value

- DeFi Traders - $50,000+ Portfolio value

- Direct/Indirect Competitors (Cross-Chain Bridges)

Campaign Hooks:‍
⬆️ We improved Cross-Chain Bridging! | Only 0.2% Commission

⬆️ Base, Tron +8 Blockchain | Bridge Faster

⬆️ Swap across Chain one Click | 0.2% Commission Only

⬆️ In Need of Quick, Easy Swaps? | Login & Swap in 1 Click | Lowest Commission

⬆️ The Easiest Way to Swap your Tokens | No KYC, Bridge Faster | Defiway is the Way

Results:
New traders 1227
12.5x return on Ad spend
Positive community engagement and sentiment

Conclusion:
Enable DeFiway to get their brand in front of their ideal users, defi traders and web3 natives, brought in massive awareness, which combined with the value proposition and ongoing efforts from the DeFiway team focusing on increased credibility and social proof brought positive ROI within 60 days.

‍