Defiway

Defiway Exchange and Bridge is a platform offering cross-chain bridging and token swapping services in the competitive DeFi landscape. The platform wanted to attract new traders and increase trading volume. To achieve this, Defiway ran a promotional campaign using Blockchain-Ads' advanced Web3 audience targeting capabilities. They successfully onboarded thousands of new traders and increased trading volume.

Campaign Overview

Defiway launched an advertising campaign aimed at expanding their user base and increasing platform activity. The campaign's primary goal is to onboard new traders to the platform.

Strategy

The campaign utilized a multi-faceted Web3 targeting approach to reach the most relevant audience:

• Web3 Audience Targeting: Utilized pre-built audiences of Web3 Natives, DeFi Trading enthusiasts, and High-Value Players.‍
• Portfolio Balance Targeting: Pushed ads to mid-sized traders with $10,000-$100,000 in portfolio balance.
• On-chain Targeting: Focused on Ethereum, Base, and Tron chain users with multiple cross-chain transactions in past 30 days
• Competitor Smart Contract Targeting: Tracked users interacting with Polygon Bridge and Wormhole through smart contract analysis to convert those experiencing high fees

The campaign team also used compelling hooks to highlight Defiway's unique value propositions:

• Improved cross-chain bridging with only 0.2% commission
• Support for multiple blockchains, including Base and Tron
• One-click swaps across chains
• Quick and easy swaps with no KYC requirements

These messages emphasized the platform's ease of use, low fees, and diverse blockchain support, appealing to both experienced traders and newcomers to the DeFi space.

Results

Defiway achieved a 2.5x return on ad spend while running a remarkably successful campaign with these results:

• New Traders: 12,271 new users onboarded

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Why it Worked

1. Web3 targeting: Focused on active DeFi users and high-value traders ensured precise reach, driving 12,271 sign-ups aligned with platform needs.
2. Competitor bridge conversion: Via 0.2% fees and multi-chain support, outperformed rivals, achieving 2.5x ROAS through efficient ad spend.
3. No-KYC swaps and one-click features: Lowered barriers appealed to both experienced and new traders for rapid platform adoption.

Conclusion

The campaign for Defiway Exchange and Bridge demonstrated the power of using Blockchain-Ads for targeted advertising in the Web3 space. Precise audience targeting and compelling messaging allowed Defiway to successfully increase its user base and trading volume. The positive ROI within 60 days underscores the effectiveness of the campaign strategy and execution, positioning Defiway for continued growth in the competitive DeFi landscape.