Rubic, a decentralized finance (DeFi) platform, launched a user acquisition campaign through the Blockchain-Ads advertising network. The goal of the campaign was to significantly increase platform activity, including transaction volume and Total Value Locked (TVL), by leveraging Blockchain-Ads' advanced Web3 targeting tools. By focusing on on-chain user behavior, Rubic aimed to attract high-value users to engage with its DeFi services.

Campaign Overview:

The campaign was conducted over a 180-day period with a budget of $90,000. Rubic used Blockchain-Ads to target users who were active participants in DeFi protocols and had a history of engaging in transactions on decentralized platforms. The focus was on increasing both the Total Value Locked (TVL) on the platform and the number of transactions carried out by users.

Targeting Strategy:

• On-chain Behavior: The campaign targeted users involved in DeFi activities such as swaps, liquidity provision, and yield farming.
• Preferred Chains: The campaign focused on users transacting across multiple chains, including Ethereum, Binance Smart Chain, and Polygon.
• Holding Assets: Targeted users who held DeFi assets such as ETH, BNB, USDC, and other stablecoins, with a history of making frequent transactions in DeFi protocols.
• Activity Criteria: Users with an active transaction history in DeFi over the past 30 days were identified as primary targets.

Results:

The campaign delivered strong results, significantly boosting Rubic’s platform metrics:

• +130% increase in Total Value Locked (TVL) on the Rubic platform.
• +300% increase in transaction volume over the 180-day period.
• Cost per transaction: $14, indicating an efficient acquisition strategy.
• Monthly transactions: Rubic averaged 552 transactions per month during the campaign.
• User Lifetime Value (LTV): $1,591, demonstrating a strong return on investment from the new users acquired.

These results reflect the effectiveness of Blockchain-Ads' advanced targeting, which enabled Rubic to attract and retain high-value users within the DeFi space.

Payout Model:

The campaign used a Cost per Transaction (CPT) model, allowing Rubic to manage its ad spend effectively while ensuring that the platform only paid for actual, valuable transactions. This approach helped maintain profitability while driving meaningful engagement on the platform.

Conclusion:

Rubic’s user acquisition campaign through Blockchain-Ads was a resounding success, leading to significant growth in TVL and transaction volume. By focusing on on-chain behavior and targeting active DeFi users, Rubic was able to efficiently scale its platform usage while maintaining a low cost per transaction. This case study highlights the potential of targeted Web3 advertising for driving growth in the DeFi space and demonstrates Rubic’s ability to attract and engage high-value users through data-driven marketing strategies.

‍