Rubic Finance

Rubic, a decentralized finance (DeFi) platform, offers cross-chain swaps and multi-chain routing for crypto assets. Needing to acquire more users and grow their platform, Rubic leveraged Blockchain-Ads' advanced Web3 targeting tools and successfully attracted high-value users. The campaign resulted in increased TVL and a massive boost in transaction volume.

The Goal/Campaign Overview

The campaign was conducted over a 180-day period with a budget of $90,000. Rubic's agency partners used Blockchain-Ads to target users who were active participants in DeFi protocols. The goal was to increase both the Total Value Locked (TVL) on the platform and the number of transactions carried out by users. Rubic used a cost-per-transaction model to ensure ad spend efficiency by paying only for verified transactions, maintaining profitability and driving engagement.

Strategy

• Web3 Audience: Utilized pre-built audiences of DeFi enthusiasts, DeFi traders, and users who regularly engaged in cross-chain swaps and liquidity provision.
• Chain Targeting: Focused on users actively engaging with Ethereum, Binance Smart Chain, and Polygon networks, particularly those with high transaction volumes in the past 30 days.
• Crypto Portfolio Targeting: Targeted users tagged as holding ETH, BNB, stablecoins, and other DeFi tokens based on their on-chain interactions and wallet balances.
• Competitor Smart Contract Targeting: Identified users interacting with smart contracts of established DeFi protocols like Uniswap, PancakeSwap, and 1inch to capture high-intent users familiar with similar platforms.

‍Results

The campaign delivered strong results with a cost per transaction of $14, indicating an efficient acquisition strategy and significantly boosting Rubic’s platform metrics:

• +130% increase in Total Value Locked (TVL) on the Rubic platform.
• +300% increase in transaction volume over the 180-day period.
• Monthly transactions: Rubic averaged 552 transactions per month during the campaign.
• User Lifetime Value (LTV): $1,591, demonstrating a strong return on investment from the new users acquired.

These results reflect the effectiveness of Blockchain-Ads' advanced targeting, which enabled Rubic to attract and retain high-value users within the DeFi space.

Why It Worked

• Targeting competitor protocol users captured DeFi traders already familiar with lending platforms, driving immediate platform engagement and transactions.
• The multi-chain focus ensured visibility across Ethereum, BSC, and Polygon ecosystems, attracting users active in high-traffic DeFi environments.
• Performance-based pricing tied costs to actual transactions, aligning ad spend with measurable platform growth.

Conclusion

Rubic’s user acquisition campaign through Blockchain-Ads was a resounding success, leading to significant growth in TVL and transaction volume. By focusing on on-chain behavior and targeting active DeFi users, Rubic was able to efficiently scale its platform usage while maintaining a low cost per transaction. This case study highlights the potential of targeted Web3 advertising for driving growth in the DeFi space and demonstrates Rubic’s ability to attract and engage high-value users through data-driven marketing strategies.

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