Coinbase

Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market. They faced the challenge of attracting high-value traders in a region where market penetration was still developing. Leveraging Blockchain-Ads' advanced targeting capabilities, Coinbase launched a successful campaign that resulted in nearly 4,000 new traders and over $8 million in trading volume.

Campaign Overview

The 60 Days campaign focused on attracting high-value traders in the Southeast Asia region. With $65,455 in Ad Spend, it operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups. The primary goals of the campaign were:

• User acquisition
• Increase in transaction volume

Strategy

The campaign strategy involved using these Web3 targeting parameters on Blockcahin-Ads to identify and push ads to high-value crypto traders, including both whales and minnows.

• Web3 Audience targeting: ETH Holders, BTC Holders, MATIC Holders, NEAR Holders, SOL Holders, High Value Players, and DeFi Trading
• Wallet Targeting: Include wallets with frequent transaction activity within the last 90 days and that interact with other exchanges.
• Chain targeting: targeted profiles using Polygon, Ethereum, Solana, Algorand, and NEAR‍
• Portfolio balance targeting: Wallets with $10,000-$100 in balance
• Geotargeting: Specifically targeted Southeast Asian countries

The campaign utilized compelling hooks to attract potential users:

• "Join COINBASE Today | Discover How Crypto Works | Earn up to $1,000"
• "The Most Trusted Crypto Platform | Trade Safely | $130B Assets on Platform"
• "Protected and Secure | Most Trusted Crypto Platform | Sign Up Now"
• "Jump Start Your Crypto Portfolio | The Easiest Way to Buy & Sell Crypto"

Results

After a 60-day optimization period, the campaign achieved impressive results:

• New Traders: 3,896
• Transactions: 33,303
• Trading Volume: $8,129,653

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