3896 New Traders in January | $16.8 CPA with $1380 LTV per trader

Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market. They intended to attract high-value traders in a region where market penetration was still developing. Leveraging Blockchain-Ads' advanced targeting capabilities, Coinbase launched a successful campaign that resulted in nearly 4,000 new traders and over $8 million in trading volume.

Campaign Overview

Coinbase launched a 60-day campaign to acquire high-value traders in Southeast Asia’s emerging crypto markets. With $65,455 in Ad Spend, it operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups.

Strategy

Coinbase combined Web2 and Web3 targeting with trust-driven messaging to attract Southeast Asian traders:

• Web3 Audience targeting: Utilized pre-built audiences of ETH Holders, BTC Holders, NEAR Holders, SOL Holders, Stablecoin Holders and Finance Users
• Chain targeting: focused on users active on Polygon and Solana blockchains, which are widely adopted in Southeast Asia‍
• Portfolio balance: Targeted users holding $10,000-$100,000 in crypto balance‍
• Geotargeting: Ads tailored for Indonesia, Thailand, and Vietnam, emphasizing security and ease of use in local languages.

The campaign utilized compelling hooks to attract potential users:

• "Join COINBASE Today | Discover How Crypto Works | Earn up to $1,000"
• "The Most Trusted Crypto Platform | Trade Safely | $130B Assets on Platform"
• "Protected and Secure | Most Trusted Crypto Platform | Sign Up Now"
• "Jump Start Your Crypto Portfolio | The Easiest Way to Buy & Sell Crypto"

Results

After a 60-day optimization period, the campaign achieved impressive results:

• New Traders: 3,896
• Transactions: 33,303
• Trading Volume: $8,129,653

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Why It Worked

• Precise Web3 targeting identified high-value crypto holders and stablecoin users in Southeast Asia, driving 3,896 traders with $8.1M volume.
• Chain-specific focus on Polygon/Solana users capitalized on Southeast Asia’s preference for low-fee, fast networks, boosting regional adoption.
• Compelling ad hooks highlighting security and $1,000 bonuses converted skeptics in emerging markets, achieving 33k+ transactions.

Conclusion

‍Coinbase’s campaign demonstrates how Blockchain-Ads’ hybrid Web2/Web3 targeting converts regional crypto users into high-value traders. For platforms entering emerging markets, precision audience matching is non-negotiable.