OKX

OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume. The campaign focused on building a retargeting audience while optimizing engagement, conversions, and CPA across target markets.

Campaign Overview‍

OKX's marketing partner team leveraged Blockchain-Ads' advanced targeting technology to precisely reach high-value potential traders globally. The campaign's primary objective was to drive new user sign-ups and complete KYC verifications. With an ad spend of $45,500, they ran the campaign for 60 days, continuously optimizing for performance and closely monitoring key metrics.

Strategy

The campaign leveraged several Web3 targeting parameters to get the right audience based on wallet targeting and chain targeting focused on these specific segments:

• Web3 Audience Targeting: Focused on DeFi trading, High-Value Players, BTC Holders, ETH Holders, Stablecoin Holders, HOLDers, and Finance Users
• Wallet Targeting: Targeted users of competitor wallets like Binance, Metamask, Trust, and Coinbase, as well as existing OKX users.
• Portfolio Balance: Concentrated on users with balances between $1,500 and $10,000.
• Competitor Smart Contract: Targeted users interacting with smart contracts on other crypto wallets and decentralized exchanges.

For the campaign, the OKX team also used these attractive hooks for effective advertising:

• Sign Up and Complete KYC to Get Your Mystery Box (worth up to $10,000)
• Sign Up, Deposit & Trade to Win Vouchers
• Get Up to 15 USDT in Contract Vouchers

Results

The campaign achieved impressive outcomes:

• 3,095 High-Value Traders acquired
• $1,160,653 in Transaction Volume generated

Why it Worked

1. Precise Web3 & Wallet Targeting: Focused on high-value crypto holders and competitor users, driving 3,095 traders with $1.16M in transactions.
2. Strategic incentives: Like mystery boxes and vouchers, motivated sign-ups, deposits, and trading activity among targeted audiences.
3. Competitor Smart Contract Focus: converted active decentralized exchange users into OKX traders through efficient, behavior-based ad placements.