Crypto.com

Crypto.com needed to acquire high-value traders in European markets efficiently, without relying on mainstream platforms that restrict financial and crypto advertising.

Three obstacles defined the scope of the problem:

• Platform restrictions: Google and Meta limit crypto exchange advertising across European markets, blocking standard paid acquisition channels.
• Audience quality: Reaching perpetual traders and high-net-worth individuals required more than demographic targeting. Intent and behavioural signals were essential.
• Competitive market: European crypto traders are actively courted by competing exchanges. Acquisition costs are high without precise audience segmentation.

Standard paid acquisition was unavailable and Google and Meta restricted crypto exchange advertising in Crypto.com's key European markets. Crypto.com needed a network with verified Web3 audiences and the targeting precision to reach active traders, not casual crypto holders.

Blockchain-Ads provided the infrastructure to reach high-intent trading audiences at scale through four capabilities:

• Behavioural audience targeting: Campaigns reached perpetual traders and Forex-active users with verified onchain and trading activity.
• Competitor intelligence targeting: The platform identified users active on competing centralised exchanges and served ads to traders actively evaluating alternatives.
• European crypto publisher inventory: Display and pop formats covered the exchanges, news platforms, and trading tools where European crypto traders spend time.
• CPA-based optimisation: Campaigns optimised toward verified trader registrations from the first week.

Performance Metrics

• Traders acquired: 4,782 at $63 CPA
• Impressions: 8M+ delivered across European crypto and trading inventory
• CTR: 0.72% blended across all phases
• CPC: $5.23 blended across all phases

User Quality

The acquired cohort generated $12,800,456 in trading volume within the campaign window. This confirms the audience targeting reached active traders with genuine capital deployment intent, not passive sign-ups.

The objective was to establish baseline performance across European crypto and trading publisher inventory. Display and pop formats launched simultaneously. Display ads led with an offer-focused angle emphasising Crypto.com's perpetual contract depth and competitive fee structure. Pop ads ran a direct registration angle targeting users on competing exchange platforms. Early data showed display generating stronger conversion rates among high-intent trading audiences.

Targeting was refined based on Phase 1 audience data. Budget shifted toward the highest-performing European markets and away from lower-converting geos. Display continued to outperform pop on trader acquisition, with the perpetual trading angle driving the strongest registration rates. A secondary creative angle highlighting Crypto.com's institutional-grade security and asset range was tested against active Forex traders.

Budget consolidated into display format across the strongest European markets. The perpetual trading creative scaled as the primary acquisition angle. Pop was retained at reduced spend for broad reach. The campaign closed with 4,782 verified trader accounts acquired at a CPA of $63, generating $12,800,456 in trading volume across the new user cohort.