Acquiring new traders for Crypto.com

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Results:

‍After 90 days of optimization, the campaign achieved: ‍
New Traders: 4,782
Transactions: 28,278
Trading Volume: $12,800,456

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‍Campaign Overview:

Crypto.com launched an advertising campaign to attract high-value traders to their exchange. The campaign operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups. Our On-Chain Audience Matching (OCAM) & targeting technology enabled Cypto.com to identify and reach potential high-value traders effectively.

‍Campaign Goals:
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- User acquisition
- Increase transaction volume

Targeting Strategy:

• On-chain behavior: Wallet addresses identified as high-value crypto traders, including both whales and minnows.
• Preferred Chains: Profiles using Ethereum (ETH), Solana, Algorand, NEAR, Polygon, Binance Smart Chain.
• Holding Assets: Profiles holding Ethereum (ETH), Bitcoin (BTC), Polygon (MATIC), NEAR, Solana (SOL),  Binance Coin (BNB).
• Activity Criteria: Frequent transaction activity within the past 90 days

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Conclusion:

‍This campaign demonstrates the effectiveness of targeted advertising in the crypto space, especially in getting the right offering to the right audiences of people. To be taken in consideration that the market conditions are suitable and very positive for all the marketing efforts.

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