Crypto.com

Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services. They wanted to attract high-value traders to increase their user base and trading volume. Leveraging Blockchain-Ads' On-Chain Audience Matching technology, Crypto.com successfully ran a targeted campaign that acquired 4,782 new traders and generated over $12 million in trading volume.

Campaign Overview

Crypto.com initiated an advertising campaign to attract high-value traders to their exchange. The 90 days campaign operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups. The goal was to acquire new users and increase transaction volume.

Strategy

They employed the following Web3 targeting approach and optimization to reach the most promising potential traders:

• Web3 Audience Targeting: Focused on Web3 Natives, DeFi Trading, High-Value Players, HOLDers, BTC, ETH, MATIC, NEAR, SOL and BNB Holders.
• Chain Targeting: Targeted users on Ethereum, Solana, Algorand, NEAR, Polygon, and Binance Smart Chain with high liquidity and trading volume.
• Portfolio Balance Targeting: Prioritized users holding $10,000-$100,000 in crypto and those with 5+ transactions in 90 days.‍
• Optimization: Refined targeting weekly using Blockchain-Ads’ analytics, boosting conversions by 22% over the campaign.

Results

• 4,782 New Traders
• $12.8M Trading Volume
• 28,278 Transactions

Why it Worked

• Precision: On-chain data identified traders already holding high-value assets like BTC and ETH.
• Diversity: Multi-chain targeting captured users across ecosystems with varying risk appetites.
• Activity Focus: Prioritizing recent transactions ensured outreach to engaged, not passive, traders.

Conclusion

This campaign demonstrates the effectiveness of targeted advertising in the cryptocurrency space. By leveraging advanced targeting techniques and on-chain data, Crypto.com was able to reach the right audience with their offering, resulting in significant user acquisition and trading volume increase. It's worth noting that favorable market conditions likely contributed to the campaign's success, creating a positive environment for marketing efforts.