Binance

Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran targeted user acquisition campaigns to attract new traders and increase platform transaction volume. The main focus was to onboard high-value traders specifically from the Middle East, Southeast Asia and Eastern Asia regions.

Campaign Overview

The marketing agency running the campaign on behalf of Binance had a goal to drive new trader sign-ups on the Binance platform. With an Ad Spend of $25,000, they ran the campaign for 30 days, optimizing and closely observing it's performance.

Strategy

The campaign used these Blockchain-Ads targeting parameters based on wallet targeting and chain targeting focused on these specific segments: 

• Web3 Audience Targeting: Focused on high-value crypto traders, BTC holders, and BNB holders to ensure engagement with active crypto users.
• Wallet Targeting: Included wallets with at least 10 transactions in the last 30 days and those interacting with other exchanges.
• Portfolio Balance Targeting: Focused on wallets with over $10,000 in balance to attract high-liquidity traders.
• Web2 Geo-Targeting: Specifically targeted users in the Middle East, Southeast Asia, and Eastern Asia regions to localize engagement and maximize relevance.

Results

After 60 days of optimization, the campaign achieved remarkable results:

• New Users: Acquired 4,600 new traders in the first 30 days
• Transaction Volume: Generated $494,000+
• Ad Spend: $25,000
• Return on Ad Spend: 19.78x

Why It Worked

• Geo-targeting APAC regions concentrated efforts on markets with high crypto adoption, directly driving 4,600 new traders and localized engagement.
• Focusing on $10k+ portfolio balances attracted high-liquidity users, contributing to $494k+ transaction volume from credible, invested traders.
• Prioritizing wallets active on competing exchanges captured ready-to-switch traders, achieving 19.78x ROAS by converting existing market participants.

‍Conclusion

Within the first 30 days, the Binance campaign saw an impressive 4,100 new users from the acquisition campaign through well-planned Web3 targeting and performance-based advertising model. The campaign's 19.78x return on ad spend shows how wallet-based targeting and strategic geographic focus can grow a cryptocurrency exchange's user base.