Binance

Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran targeted blockchain-ad campaigns to acquire new traders and increase platform transaction volume. The goal was to attract high-value traders specifically from the Middle East, Southeast Asia and Eastern Asia regions using the CPA model for the sign-ups.

Campaign Overview

Binance's marketing team ran the campaign with Blockchain-Ads’ advanced targeting technology to discerningly target high-value potential traders across the APAC region. The campaign's primary objectives were:

• Drive new trader sign-ups on the Binance platform
• Generate significant trading volume from acquired users
• Maintain a cost-effective CPA (Cost Per Acquisition) model

With an Ad Spend of $25,000, they ran the campaign for 60 days, optimizing and closely observing it's performance.

Strategy

The campaign used a few Web3 targeting parameters based on wallet targeting; chain targeting focused on these specific segments: 

• Web3 audience: high-value crypto traders, BTC & BNB holders.
• Wallet Targeting: Include wallets with at least 10 transactions within the last 30 days and that interact with other exchanges.
• Chain Targeting: targeted profiles using Ethereum (ETH), Solana, Algorand, NEAR, and Polygon (excluding Binance Smart Chain).
• Portfolio Balance: Wallets with over $10,000 in balance

Results

After 60 days of optimization, the campaign achieved remarkable results:

• New Users: Acquired 4,600 new traders in August 2023
• Transaction Volume: Generated $494,000+
• Ad Spend: $25,000
• Return on Ad Spend: 19.78x

‍Conclusion

In 30 days, Blockchain-Ads' Web3 targeting and performance-based advertising model gained Binance 4,100 traders and $170,848.75 in volume. The campaign's 19.78x return on ad spend shows how wallet-based targeting and strategic geographic focus can grow a cryptocurrency exchange's APAC user base.