Binance

Acquiring new traders for Binance APAC

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Campaign Overview:

‍Blockchain-Ads launched an advertising campaign to attract high-value traders to Binance, a leading cryptocurrency exchange. Focused on the Middle East, South East Asia, and Eastern Asia, the campaign operated on a Cost Per Acquisition (CPA) model for new sign-ups. Our advanced targeting technology enabled us to identify and reach potential high-value traders effectively.

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Targeting Strategy:

• On-chain behavior: Wallet addresses identified as high-value crypto traders, including both whales and minnows.
• Preferred Chains: Profiles using Ethereum (ETH), Solana, Algorand, NEAR, Polygon (excluding Binance Smart Chain).
• Holding Assets: Profiles holding Ethereum (ETH), Bitcoin (BTC), Polygon (MATIC), NEAR, Solana (SOL), excluding Binance Coin (BNB).
• Activity Criteria: Frequent transaction activity within the past 30 days.

Results:

‍After 60 days of optimization, the campaign achieved an impressive 19.8x Return on Investment (ROI) based on transaction volume. In August 2023, with a $25,000 ad spend, we acquired 4,600 new users, generating a transaction volume of $494,848.75.

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Payout Model:

‍Our partnership with Binance APAC was based on new user sign-ups, allowing us to maintain profitability while scaling up. Despite not controlling users' activity on Binance, our targeted approach ensured high profitability for both parties.

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Ongoing Partnership and Future Directions:

‍Our collaboration with Binance APAC continues, with a focus on expanding our reach and driving more high-value users to register. The Asia-Pacific region represents a significant opportunity for growth in the Web3 space, given its expanding economies and increasing crypto adoption.

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Conclusion:

‍This campaign demonstrates the effectiveness of targeted advertising in the crypto space, especially in regions where market penetration is still developing. Blockchain-Ads' strategic approach to user acquisition highlights the potential for profitable partnerships in the expanding world of digital currencies.