Acquiring new traders for Coinbase SEA

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Campaign Overview:

‍Blockchain-Ads launched an advertising campaign to attract high-value traders to Coinbase, a leading cryptocurrency exchange. Focused on the South East Asia region, the campaign operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups. Our On-Chain Audience Matching (OCAM) & targeting technology enabled Coinbase to identify and reach potential high-value traders effectively.

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Campaign Goals:
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- User acquisition
- Increase transaction volume

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Targeting Strategy:

• On-chain behavior: Wallet addresses identified as high-value crypto traders, including both whales and minnows.
• Preferred Chains: Profiles using Ethereum (ETH), Solana, Algorand, NEAR, Polygon (excluding Binance Smart Chain).
• Holding Assets: Profiles holding Ethereum (ETH), Bitcoin (BTC), Polygon (MATIC), NEAR, Solana (SOL), excluding Binance Coin (BNB).
• Activity Criteria: Frequent transaction activity within the past 90 days

Campaign Hooks:
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- Join COINBASE Today | Discover How Crypto Works | Earn up to $1,000
- The Most Trusted Crypto Platform | Trade Safely | $130B Assets on Platform
- Protected and Secure | Most Trusted Crypto Platform | Sign Up Now
- Jump Start Your Crypto Portfolio | The Easiest Way to Buy & Sell Crypto

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Results:

‍After 60 days of optimization, the campaign achieved:

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New Traders: 3,896
Transactions: 33,303
Trading Volume: $8,129,653

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Conclusion:

‍This campaign demonstrates the effectiveness of targeted advertising in the crypto space, especially in regions where market penetration is still developing. Blockchain-Ads' strategic approach to user acquisition highlights the potential for profitable partnerships in the expanding world of digital currencies.

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