Mercado Bitcoin

Mercado Bitcoin, Latin America's largest cryptocurrency exchange, sought to expand its user base by leveraging targeted digital advertising. The platform aimed to acquire new users efficiently while maintaining a competitive edge in Brazil's crypto market. By utilizing Blockchain-Ads' advanced Web3 targeting capabilities, Mercado Bitcoin successfully drove significant user registrations.

Campaign Overview

Mercado Bitcoin allocated $25,000 for a user acquisition campaign, running over 30 days. The campaign focused on converting crypto-interested individuals into active platform users.

• Pre-Built Web3 Audience Targeting: Targeted ETH Holders, BTC Holders, and DeFi Traders based on on-chain activity patterns
• Wallet Targeting: Deployed ads on MetaMask and Trust Wallet users who are demonstrating frequent transaction behavior
• Portfolio Balance Filters: focus on wallets holding $1500 to $10,000 in crypto assets.
• Retargeting: Re-engaged users who clicked but didn't register with dynamic creatives.

Results

• 3,140 New User Registrations
• 4,803,226 impressions
• 8,928 clicks

Why Blockchain-Ads Delivered Results

Using Blockchain-Ads Web3 Targeting, the campaign was able to reach users actively trading on competitor platforms through smart contract analysis. Furthermore, sorting users based on their on-chain activities helped prioritize high-value prospects who were likely to make initial deposits. Re-engaging users who clicked but didn't register also helped increase the number of new registrations.

Conclusion

Mercado Bitcoin's campaign demonstrated the effectiveness of Web3 targeting in reducing user acquisition costs while increasing efficiency. Centralized exchanges can use this approach to reach users with proven on-chain activities, to increase first-time deposits or to attract more users. Blockchain-Ads enabled precision reach to high-intent investors, and exchanges can leverage that.