Xodex

Xodex is a rising Layer 1 Blockchain that eliminates gas fees and boasts lightning-fast transactions. Looking to capitalize on competitor momentum—specifically the growth of Binance Smart Chain, Ethereum, Near, and other similar L1s—Xodex engaged with Blockchain-Ads to drive new token holders and boost the token’s overall market value.

The Goal/Campaign Overview

Xodex’s primary aim was to attract high-value token holders while increasing its token price within a set timeframe. The campaign ran for 90 days with an ad spend of $40,000, focused on wallet-based targeting to ensure only the most relevant audiences were reached.

The Strategy

1. Competitor Wallet Targeting: The team identified investors and token holders of similar L1s like Binance Smart Chain, Ethereum, and Algorand.
   
2. Creative & Landing Page A/B Testing: Multiple landing pages and ad creatives were tested to reduce the cost per acquisition (CPA) and maximize conversions.
3. Wide Publisher Reach: The campaign was served across 10,000+ publishers in the Blockchain-Ads network, scaling visibility and user engagement.

The Results

• 6x Token Price Growth (30 Days)
• 1,000+ New High-Value Token Holders (60 Days)

These results underscored Xodex’s value proposition—0 gas fees and fast transactions—positioning the project as a compelling investment option for users already active in crypto.

Why It Worked

1. Precise Wallet-Based Targeting ensured that every ad dollar was spent on audiences already proven to invest in similar projects.
2. Creative Experimentation streamlined user journeys, resulting in higher conversion rates and lower CPA.

The Takeaway

By leveraging Blockchain-Ads’ unique wallet-based targeting and extensive publisher network, Xodex successfully brought in 1,000+ new holders while achieving a 6x increase in token price—all within a 90-day campaign window. This case highlights how strategic targeting, combined with timely market opportunities, can rapidly scale a blockchain project’s user base and market value.