$7.5 Cost per Active Player | Positive ROI in 30 Days

Blockchain-Ads and GALA Collaboration to increase the users and transaction volume on GALA ecosystem started in early August 2023 with Gala Music.

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Gala Music is a decentralized music platform built on Blockchain. The scope of the campaign consists of driving high value Web3 users to the platform to listen and purchase songs using Crypto.

The Blockchain-Ads performance team kickstarted the campaigns right away and targeted Web3 Natives with Top of Funnel Ads to get accustomed to the new way to buy and own music. Our A/B Testing methodology consisted in extensive trial & error experimentation with creatives built by both GALA and Blockchain-Ads designers.

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Here are the results achieved in under 60 days with a total ad spend of $20,000:

• 2,500 Active Users
• $7.5 Cost per Active Player
• $60,000+ ROI
• >3x ROI