GALA

Gala Music set out to revolutionize the music industry with its blockchain-powered platform. They wanted to attract tech-savvy users to a new way of experiencing and owning music. Media buyers at Gala Music used the Blockchain-Ads Web3 targeting features to reach the right audience and amplify their presence in the Web3 space.

Campaign Overview

Gala Music's primary objective was to attract high-value Web3 users and increase transaction volume on their decentralized music platform. The campaign ran for 60 days with a total ad spend of $60,000. It focused on targeting Web3 natives and crypto enthusiasts, aiming to introduce them to a new way of purchasing and owning music through blockchain technology.

Strategy

Gala's Media buyers ran the campaign with Blockchain-Ads’ advanced Web3 targeting feature, including:

• Web3 Audience Targeting: Focused on Web3 Natives, NFT Collectors, and GameFi users
• Chain Targeting: Concentrated on Ethereum and Polygon networks
• Top of Funnel Advertising: Introduced users to the new concept of buying and owning music on the blockchain
• A/B Testing: Conducted extensive experimentation with creatives designed by both GALA and Blockchain-Ads teams

Results

In just 60 days, with a total ad spend of $60,000 and $7.5 cost per active player, the campaign achieved impressive results:

• 132% Increase on conversions rate from visits to signups  
• +8,000 Users
• $7.5 Cost per Active User
• 2.4 x ROI on the transaction volume over 1year

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Why it Worked

1. Precise Targeting: By focusing on Web3 Natives and Gaming Pre-build Audience, the campaign reached users already familiar with Web3 and GameFi and more likely to engage with a decentralized music platform.‍
2. Retargeting with A/B-tested creatives: This approach converted engaged users into active players, maintaining a $7.5 CPA while reinforcing blockchain music ownership benefits.

TakeAway

By combining targeted advertising with Gala innovative offering, the media buyers managing the campaigns for Gala Music successfully drove high-value users to the ecosystem, resulting in a significant return on investment and laying the groundwork for Gala Music's continued growth in the Web3 music space.