Crudo Protocol

Crudo Protocol is a groundbreaking blockchain platform transforming the crude oil and gas industry through Web3 technologies. They wanted to increase their $CRUDO token holder base and engage existing holders and reach new ones. Crudo Protocol used Blockchain-Ads to achieve their goal of expanding and strengthening their token holder community.

Campaign Overview

The campaign aimed to drive token holders to participate in the $CRUDO presale. With an ad spend of $30,000, the campaign ran on the Blockchain-Ads platform for 30 Days. 

Strategy

• Custom Build Audience: Created a custom audience based on existing $CRUDO token holders and users of competitors’ platforms.
• Wallet Targeting: Concentrated on users of MetaMask, Trust Wallet, and Coinbase Wallet, which are commonly used for participating in token presales.
• Crypto Portfolio Targeting: Targeted wallets with balances ranging from $1,500 to $100,000 to attract both retail and institutional investors.
• Retargeting: Implemented retargeting strategies to re-engage existing $CRUDO token holders, promoting continued involvement and potential increased holdings.

Results

• Impressions: 1,562,914
• Clicks: 61,508
• New Token Holders: 2,120

Why it Worked

• Precise targeting of Web3-savvy audiences interested in innovative blockchain applications in traditional industries
• Leveraged multiple blockchain networks to cast a wide net among potential investors
• Focused on users with substantial portfolio balances, increasing the likelihood of meaningful participation

Conclusion

The Crudo Protocol presale campaign successfully leveraged Blockchain-Ads' advanced targeting capabilities to reach and engage potential token holders. This is one of multiple campaigns Crudo Protocol runs on Blockchain-Ads.