5ire.org, a layer 1 blockchain platform, partnered with Blockchain-Ads to leverage its granular targeting capabilities for their second campaign, aimed at increasing their user base and token holders. The campaign, focused on precise targeting of on-chain behaviors, achieved impressive results:

• Total Impressions: 3.84 million
• Total Clicks: 20,640
• New Token Holders: 170
• Purchase Volume: $57,782
• Ad Spend: $20,318‍
• Overall ROAS: 2.84x

This campaign significantly contributed to the growth of 5ire.org’s community, establishing a solid foundation for further expansion in the blockchain ecosystem.

Client

5ire.org is an innovative layer 1 blockchain platform that emphasizes sustainability, security, and scalability. As part of its growth strategy, 5ire.org sought to expand its user base and increase the number of token holders by targeting highly relevant audiences through Blockchain-Ads.

Objective

The primary objective of the campaign was to drive new token holder acquisitions and increase overall user engagement on the 5ire.org platform. The focus was on targeting users with a proven interest in blockchain technology and cryptocurrencies, particularly those likely to invest in or use the 5ire token.

Strategy

5ire.org leveraged Blockchain-Ads’ network, taking advantage of its advanced targeting capabilities to reach specific audiences based on their on-chain activities. The campaign utilized web3cookie technology to track and engage users whose wallets were included in custom audiences created for this initiative, ensuring that the ads were shown to the most relevant users.

Key Tactics

1. Granular On-Chain Targeting: By leveraging Blockchain-Ads' network, 5ire.org was able to precisely target users based on their on-chain behaviors. This included monitoring wallet transactions, token holdings, and engagement with other blockchain projects, allowing for highly targeted ad placements.
2. Custom Audience Creation: The campaign focused on custom audiences built from detailed on-chain data, ensuring that ads reached users who had a demonstrated interest in similar blockchain projects and were likely to engage with 5ire.org’s offerings.
3. Creative Optimization: Ads were crafted to resonate with the identified audience, emphasizing 5ire.org's unique value propositions. A/B testing was conducted to refine the messaging and visuals, optimizing for maximum engagement and conversions.
4. Retargeting Strategies: Users who interacted with the ads but did not immediately convert were re-engaged through retargeting campaigns. This approach helped reduce the cost per acquisition and increased the overall conversion rate.
5. Strategic Budget Allocation: The ad spend was strategically allocated to focus on the highest-performing channels and audiences, ensuring that every dollar spent contributed to driving high-quality user acquisitions and token purchases.

Conclusion

By utilizing Blockchain-Ads’ granular targeting capabilities, 5ire.org successfully expanded its token holder base and increased user engagement on its platform. The campaign demonstrated the effectiveness of using detailed on-chain data for targeting, driving significant results in a competitive blockchain landscape.

As 5ire.org continues to grow, the success of this campaign provides a strong foundation for future marketing efforts, reinforcing the value of Blockchain-Ads' network in reaching and converting high-value users.

Ready to grow your blockchain project? Contact us to see how Blockchain-Ads can help you achieve your marketing objectives.

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