5ire.org

5ire.org is a layer 1 blockchain platform emphasizing sustainability, security, and scalability. They faced the challenge of expanding their user base and increasing the number of token holders in a competitive market. Using Blockchain-Ads' granular targeting capabilities, 5ire.org ran a successful campaign that significantly increased their token holders and purchase volume.

Campaign Overview

The primary goals of the campaign were to drive new token holder acquisitions and boost token purchase volume. To achieve these objectives, 5ire.org leveraged Blockchain-Ads' advanced targeting features to reach highly relevant audiences based on their on-chain activities and wallet behaviors.

Strategy

5ire.org combined precision Web3 targeting with data-driven optimization to attract high-value blockchain users:

• Web3 Audience Targeting: Utilized pre-built audiences of ETH holders, DeFi enthusiasts, and Web3 natives to reach demographics already invested in blockchain innovation and L1 solutions.
• Crypto Portfolio Targeting: Targeted users holding $1,500-$10,000 in crypto assets to ensure liquidity for token purchases.
• Competitor Targeting: Tracked users interacting with smart contracts of rival Layer 1 blockchains (Solana, Polkadot) to convert consumers seeking sustainable solutions.
• Creative Optimization: A/B-tested ad creatives emphasizing 5ire.org’s sustainability and scalability, refining visuals/messaging to resonate with eco-conscious blockchain users.
• Retargeting Campaign: Re-engaged users who interacted with ads but didn’t convert, reducing CPA by 22% and driving 35% of total token holders.

Results

With an ad spend of $20,318, the campaign team realized a 2.84x ROAS while achieving these impressive results:

• Total Impressions: 3.84 million
• Total Clicks: 20,640
• New Token Holders: 170
• Purchase Volume: $57,782

Why it Worked

• Precision: Targeting ETH holders and L1 communities ensured outreach to users already invested in blockchain infrastructure.
• Scalability: Portfolio balance filters prioritized users capable of driving meaningful transaction volume.
• Adaptability: A/B testing and retargeting maximized conversions in a competitive L1 market.

Conclusion

This campaign significantly contributed to the growth of 5ire.org's community, establishing a solid foundation for further expansion in the blockchain ecosystem. The success demonstrates the effectiveness of using detailed on-chain data for targeting, driving significant results in a competitive blockchain landscape.

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