Nebeus
CASE STUDY

Click-Through Rate (CTR): 1.5% | Cost Per Acquisition (CPA): $25.19 | 5,000+ New Users

$25.19
Cost Per Acquisition (CPA)
x7.88
Return on Ad Spend (ROAS)
1.5%
Click-Through Rate (CTR)
5,000+
New Users Acquired
Company
Nebeus
Campaign Type
User Acquisition
Industry
Finance/CeFi
Case Timeline
30 Days
Strategy

Leveraged custom audience targeting and phased retargeting, coupled with real-time optimization, to acquire 5k users with reduced CPA.

Nebeus is a cryptocurrency platform offering lending and wallet services. They needed to grow their user base and increase transaction activity. Using Blockchain-Ads' precise Web3 targeting, they achieved significant user acquisition and reduced CPA compared to previous campaigns.

Campaign Overview

The campaigns' primary goal was to acquire 3000 new Nebeus' users and boost transaction volume while achieving a lower CPA compared to previous campaigns on other platforms. The Nebeus team targets crypto-savvy users likely to benefit from their services.

Campaign Strategy

Nebeus combined phased targeting and real-time optimization to attract high-intent crypto users:

  • Custom Audiences: Created bespoke segments of users who had previously engaged with peer-to-peer lending platforms or crypto savings accounts.
  • Crypto Portfolio Targeting: Targeted users holding $1,500-$10,000 in crypto assets to ensure liquidity for lending and borrowing.
  • Phased Retargeting:
    • Awareness: Ads introduced Nebeus’ services across 9,000+ crypto sites.
    • Engagement: Retargeted users with testimonials and incentives.
    • Conversion: Personalized offers based on on-chain behavior drove sign-ups.
  • Real-Time Optimization
    Blockchain-Ads’ analytics dashboard enabled continuous adjustments, maintaining a $25.19 CPA and 1.5% CTR.

Results

The campaign delivered impressive outcomes, significantly outperforming Nebeus' previous marketing efforts:

  • New Users Acquired: Over 5,000, surpassing the initial user acquisition goals by 67%
  • Click-Through Rate (CTR): 1.5%, indicating strong ad relevance and appeal to the target audience
  • Cost Per Acquisition (CPA): $25.19, reduced CPA by 32% vs. previous campaigns

Why It Worked

  • Precision: Targeting DeFi users and crypto holders ensured outreach to Nebeus’ ideal audience.
  • Scalability: Phased retargeting nurtured users from discovery to conversion.
  • Efficiency: Real-time optimization maximized budget impact, outperforming traditional platforms.

Conclusion

This campaign demonstrates the effectiveness of a strategic approach to Web3 advertising in driving both user acquisition and transaction growth. By leveraging Blockchain-Ads' targeting capabilities and implementing a well-structured, phased campaign, Nebeus achieved a lower CPA compared to their previous efforts on other platforms. This success highlights the potential of targeted CPA campaigns in the cryptocurrency lending space and the importance of partnering with platforms that offer specialized Web3 advertising solutions.

Reach 12M+

Engaged Web3 users across 10,000+ websites and 37 blockchains.

Start now

Success Stories

What success looks like

okx logo as part of Blockchain-Ads trusted advertiserscoinbase  logo as part of Blockchain-Ads trusted advertiserscrypto.com logo as part of Blockchain-Ads trusted advertisers
36k
New Traders
Binance campaign case study on Blockchain-Ads
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more
22k
New Traders
OKX advertising campaign success story on Blockchain-Ads
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more
31k
New Traders
Coinbase advertising campaign success story on Blockchain-Ads
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more
24k
New Traders
Crypto.com advertising campaign success story on Blockchain-Ads
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more
12k
New Traders
Compound advertising campaign success story on Blockchain-Ads
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more
280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more
280%
ROI since 2019
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more
280%
ROI since 2019
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more
280%
ROI since 2019
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more
280%
ROI since 2019
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more
View all success stories

Get Started Now

Schedule a call to qualify and launch your ads

Start now