Nebeus

Nebeus is a cryptocurrency platform offering lending and wallet services. They needed to grow their user base and increase transaction activity. Using Blockchain-Ads' precise Web3 targeting, they achieved significant user acquisition and reduced CPA compared to previous campaigns.

Campaign Overview

The campaign aimed to expand Nebeus' user base, drive registrations, and boost transaction volume while achieving lower CPA compared to previous campaigns on other platforms. The Nebeus team by targeting crypto-savvy users likely to benefit from their services.

Campaign Strategy

The campaign highlighted Nebeus’s unique features, including competitive loan terms, secure storage, and straightforward access to fiat using cryptocurrency collateral. Ads were created to clearly convey the benefits of using Nebeus for everyday financial transactions, targeting both new and experienced crypto users. Nebeus utilized these Blockchain-Ads' Web3 targeting parameters to connect with users interested in crypto lending, borrowing, and secure wallet services:

• Web3 Audience targeting: The campaign specifically targeted DeFi users, BTC, ETH, and stablecoin holders
• Portfolio balance: Users with portfolio balances between $1,500 and $10,000
• Wallet Targeting: Individuals using popular wallets like MetaMask and Coinbase

The campaign was executed in three phases: awareness, engagement, and conversion. It began by introducing Nebeus across 9,000+ websites, then used retargeting to showcase testimonials, and finally deployed personalized ads with targeted offers based on on-chain behavior. Throughout the campaign, Nebeus team used Blockchain-Ads' real-time analytics dashboard to enable continuous performance monitoring and optimization.

Results

Nebeus achieved significant growth in a cost-effective manner, outperforming their previous campaigns on other platforms. The campaign delivered impressive outcomes, significantly outperforming Nebeus' previous marketing efforts:

• Click-Through Rate (CTR): 1.5%, indicating strong ad relevance and appeal to the target audience
• Cost Per Acquisition (CPA): $25.19, a substantial reduction compared to previous campaigns
• New Users Acquired: Over 5,000, surpassing the initial user acquisition goals

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Why It Worked

• Using Blockchain-Ads' precise Web3 targeting capabilities help the campaign reach the most relevant audience
• Phased approach (awareness to conversion) effectively nurtured potential customers
• Personalized retargeting boosted conversions
• Incentives encouraged user action
• Real-time optimization maintained peak campaign performance

Conclusion

This campaign demonstrates the effectiveness of a strategic approach to Web3 advertising in driving both user acquisition and transaction growth. By leveraging Blockchain-Ads' targeting capabilities and implementing a well-structured, phased campaign, Nebeus achieved a lower CPA compared to their previous efforts on other platforms. This success highlights the potential of targeted CPA campaigns in the cryptocurrency lending space and the importance of partnering with platforms that offer specialized Web3 advertising solutions.