Nebeus

Nebeus is a cryptocurrency platform offering lending and wallet services. They needed to grow their user base and increase transaction activity. Using Blockchain-Ads' precise Web3 targeting, they achieved significant user acquisition and reduced CPA compared to previous campaigns.

Campaign Overview

The campaigns' primary goal was to acquire 3000 new Nebeus' users and boost transaction volume while achieving a lower CPA compared to previous campaigns on other platforms. The Nebeus team targets crypto-savvy users likely to benefit from their services.

Campaign Strategy

Nebeus combined phased targeting and real-time optimization to attract high-intent crypto users:

• Custom Audiences: Created bespoke segments of users who had previously engaged with peer-to-peer lending platforms or crypto savings accounts.
• Crypto Portfolio Targeting: Targeted users holding $1,500-$10,000 in crypto assets to ensure liquidity for lending and borrowing.
• Phased Retargeting:
  • Awareness: Ads introduced Nebeus’ services across 9,000+ crypto sites.
  • Engagement: Retargeted users with testimonials and incentives.
  • Conversion: Personalized offers based on on-chain behavior drove sign-ups.
• Real-Time Optimization
  Blockchain-Ads’ analytics dashboard enabled continuous adjustments, maintaining a $25.19 CPA and 1.5% CTR.

Results

The campaign delivered impressive outcomes, significantly outperforming Nebeus' previous marketing efforts:

• New Users Acquired: Over 5,000, surpassing the initial user acquisition goals by 67%
• Click-Through Rate (CTR): 1.5%, indicating strong ad relevance and appeal to the target audience
• Cost Per Acquisition (CPA): $25.19, reduced CPA by 32% vs. previous campaigns

Why It Worked

• Precision: Targeting DeFi users and crypto holders ensured outreach to Nebeus’ ideal audience.
• Scalability: Phased retargeting nurtured users from discovery to conversion.
• Efficiency: Real-time optimization maximized budget impact, outperforming traditional platforms.

Conclusion

This campaign demonstrates the effectiveness of a strategic approach to Web3 advertising in driving both user acquisition and transaction growth. By leveraging Blockchain-Ads' targeting capabilities and implementing a well-structured, phased campaign, Nebeus achieved a lower CPA compared to their previous efforts on other platforms. This success highlights the potential of targeted CPA campaigns in the cryptocurrency lending space and the importance of partnering with platforms that offer specialized Web3 advertising solutions.