Nebeus

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• Total Impressions: 10M
• Click-Through Rate (CTR): 1.5%
• New Users Acquired: >5,000
• Transactions Generated: >2,000
• Cost Per Acquisition (CPA): $25.19
• Return on Ad Spend (ROAS): x7.88

BackgroundNebeus, a comprehensive platform offering cryptocurrency lending and wallet services, aimed to expand its user base while increasing transaction activity. With a focus on making crypto accessible and usable for everyday needs, Nebeus partnered with Blockchain-Ads to target users likely to benefit from their services.StrategyThe campaign was structured to attract users interested in leveraging their cryptocurrency holdings for loans and other financial services. Blockchain-Ads implemented a strategy that included:

• Precision Targeting: Identifying and reaching users who showed an interest in crypto lending, borrowing, and secure wallet services.
• Value Proposition: Highlighting Nebeus’s unique offerings such as competitive loan terms, secure storage, and easy access to fiat through cryptocurrency collateral.
• Conversion-Oriented Creatives: Developing ads that clearly communicated the benefits of using Nebeus for everyday financial transactions, appealing to both new and experienced crypto users.

Execution

‍The campaign was executed in three phases:

1. Awareness: Initial campaigns introduced Nebeus and its key features, focusing on the advantages of crypto lending and the security of their wallet services.
2. Engagement: Engaging content was created to showcase user testimonials, success stories, and the ease of using Nebeus for quick and secure loans.
3. Conversion: The final phase included personalized retargeting ads designed to convert interested users into active customers, offering incentives such as lower loan fees or bonuses for early transactions.

The campaign successfully increased both the user base and transaction volume on the Nebeus platform. By focusing on targeted messaging and continuous optimization, Blockchain-Ads delivered a cost-effective campaign that significantly boosted Nebeus’s market presence.ConclusionThis campaign demonstrates how a strategic approach to Web3 advertising can drive both user acquisition and transaction growth, even with a modest budget. Nebeus’s partnership with Blockchain-Ads highlights the effectiveness of targeted campaigns in the cryptocurrency lending space.