The Bomb.Money team launched a targeted advertising campaign using the Blockchain-Ads network to grow its user base and drive engagement in decentralized finance (DeFi) activities, such as liquidity provision and yield farming. The campaign utilized advanced Web3 targeting options, focusing on the on-chain behavior of crypto users across multiple blockchain networks.

Campaign Overview:

The campaign was structured on a Cost Per Acquisition (CPA) model, leveraging on-chain data to identify high-value users actively participating in DeFi protocols. Bomb.Money used Blockchain-Ads' robust targeting technology to pinpoint users with relevant behaviors and assets across several blockchain ecosystems.

By tapping into on-chain data, the campaign focused on reaching users likely to engage with Bomb.Money’s DeFi services, such as staking and liquidity pool participation.

Targeting Strategy:

• On-chain Behavior: The campaign specifically targeted users who regularly engaged in DeFi activities, including liquidity provision, staking, and yield farming.
• Preferred Chains: The focus was on users operating on chains such as Ethereum, Binance Smart Chain, Fantom, and Polygon.
• Holding Assets: Targeted wallets holding key DeFi assets like ETH, BNB, stablecoins, and BOMB tokens, identifying those with a history of contributing to liquidity pools and staking.
• Activity Criteria: Users with consistent DeFi transaction history over the past 30 days were prioritized for this campaign.

Campaign Results:

The campaign delivered significant growth in user acquisition and engagement on the Bomb.Money platform. Below are the key figures achieved:

• 4,224 new users onboarded through the campaign.
• 259 on-chain deposits made into Bomb.Money’s liquidity pools (LPs).
• An average of 19 wallet connections per day recorded during the campaign.
• $420,000 in transaction volume generated from new users on the Bomb.Money platform.
• With a $22,000 ad spend, the campaign achieved a notable 16.1x Return on Ad Spend (ROAS).

This success was driven by the precise Web3 targeting capabilities of Blockchain-Ads, which enabled Bomb.Money to attract high-value users in the DeFi ecosystem.

Payout Model:

The campaign followed a CPA-based model, ensuring Bomb.Money only paid for verified new user sign-ups. This performance-based model allowed the team to maintain profitability while effectively scaling user acquisition through the Blockchain-Ads network.

Conclusion:

The targeted advertising campaign via Blockchain-Ads proved highly effective for Bomb.Money, successfully driving user acquisition and boosting on-chain activity. By leveraging advanced Web3 targeting, Bomb.Money was able to attract users who were active participants in the DeFi space, contributing to liquidity pools and increasing platform engagement. This case study illustrates the power of on-chain data and decentralized advertising for driving growth in the DeFi sector.