Selecting the right cryptocurrency PR agency is essential for the growth and success of your crypto project. An effective PR partner can enhance your visibility, build credibility, and engage your target audience effectively. 

This article compares the top 14 crypto PR agencies in 2024, providing detailed insights to help you make an informed decision for your marketing campaign.

The Top Crypto PR Agencies Compared

Criteria for Evaluation

Services Offered

• Media Relations: Securing coverage in leading crypto and mainstream media outlets.
• Content Creation: Developing press releases, articles, and tailored content for your project.
• Social Media Management: Building and maintaining a robust social media presence.
• Crisis Management: Handling negative publicity and mitigating risks.
• Event Management: Organizing and promoting industry events, webinars, and conferences.

Experience and Expertise

• Industry Knowledge: Understanding of the cryptocurrency market, trends, and regulatory landscape.
• Track Record: Proven success with previous crypto clients and measurable outcomes.
• Specializations: Expertise in areas such as blockchain technology, DeFi, NFTs, etc.

Client Testimonials and Case Studies

• Feedback: Reviews and testimonials from past and current clients highlighting strengths and successes.
• Case Studies: Examples of campaigns executed, challenges faced, and results achieved.

Communication and Reporting

• Transparency: Regular updates and clear communication channels.
• Reporting: Comprehensive reports on campaign performance, metrics, and ROI.
• Responsiveness: Timeliness and effectiveness in addressing queries and concerns.

Industry Reputation

• Awards and Recognition: Accolades received within the PR and cryptocurrency industries.
• Partnerships: Collaborations with reputable organizations and influencers in the crypto space.
• Online Presence: Strong and consistent presence across digital platforms and media.

1. MarketAcross

Founded in 2014, MarketAcross is a leading blockchain technology PR agency specializing in cryptocurrency and startup marketing. They manage the entire marketing process, from content creation to placement and amplification.

‍Key Services:

• PR and Brand Reputation: Comprehensive public relations and brand management strategies.
• Content Marketing: Creation of premium assets such as articles, research reports, interviews, and videos.
• Community Growth: Strategies to build and engage communities effectively.

Notable Achievements:

• Impressions and Publications: Achieves 1.7 billion impressions per month and over 25,000 publications in premium companies.
• Client Success: Assisted over 150 crypto brands, including Crypto.com, Polygon, Binance, Bybit, and Decentraland.

Case Studies:

• Splinterlands: Achieved 811 million in online readership, 13.5 million social media views, and 23.5 thousand social shares.
• Polygon: Secured 454 million online readership, 922 thousand estimated views, and 7,000 social shares.

Pros:

• Comprehensive marketing services covering PR, content creation, and community growth.
• Extensive experience with over 150 crypto brands.
• Strong media placement and content creation capabilities.

Cons:

• Higher pricing may not suit smaller budgets.
• Broad range of services might dilute focus on specific needs.

2. LeanMarketing Crypto

LeanMarketing Crypto offers performance-driven marketing tailored for crypto projects at various growth stages. They specialize in niche markets such as DeFi, GameFi, and DEXs.

‍Key Services:

• Funding Support: Assisting brands in securing necessary funding.
• Community Building: Developing loyal communities around crypto projects.
• NFT Launches and Liquidity Boosts: Facilitating successful NFT launches and enhancing liquidity.

Notable Achievements:

• Client Success: Helped over 40 crypto projects raise more than $172 million.

Case Studies:

• AnrkeyX.io: Led to a 250% increase in token value.
• Blackdragon.io: Recorded a 150% growth rate within a week.
• Rubic.Finance: Market capitalization increased by 230% within a month.

Pros:

• Specialized in niche crypto markets with proven fundraising success.
• Competitive pricing with effective strategies for scaling PR needs.
• Strong partnership with Blockchain-Ads enhances PR services.

Cons:

• Limited to specific crypto sectors, which may not suit all projects.
• Smaller client base compared to larger agencies.

3. Coinbound

Since its inception in 2018, Coinbound has become a top agency for PR partnerships, focusing heavily on leveraging influencers and community engagement to raise awareness and drive adoption.

Key Services:

• Influencer Marketing: Partnering with influential figures in the crypto space.
• Community Engagement: Building and maintaining active communities around projects.
• PR Campaigns: Securing media coverage across numerous crypto outlets.

Notable Achievements:

• Client Success: Executed successful campaigns for over 800 crypto companies, including Crypto.com, MetaMask, and Nexo.
• Case Studies:some text
  • Crypto.com: Promoted the Cronos mainnet launch with coverage in 50+ crypto media outlets and collaborations with influencers like Altcoin Daily.

Pros:

• Strong influencer and community engagement capabilities.
• Extensive media network with proven track record.
• Highly positive client feedback from a large client base.

Cons:

• Higher pricing may be a barrier for startups.
• Heavy reliance on influencer strategies may not suit all projects.

4. Lunar Strategy

Based in Lisbon, Lunar Strategy is a premier NFT and metaverse PR agency that excels in launching and promoting NFT drops and expanding Web3 communities.

Key Services:

• NFT & Metaverse PR: Specialized in promoting NFT and metaverse projects.
• Community Growth: Strategies to rapidly expand and engage Discord communities.
• Influencer Programs and Giveaways: Organizing influencer-led promotions and giveaways.

Notable Achievements:

• Client Success: Worked with over 150 Web3 brands, including Pixel Vault, Dark Frontiers, and CryptoToadz.
• Case Studies:some text
  • CryptoToadz: Grew Discord community from 300 to over 80,000 members and achieved a successful NFT drop that sold out within minutes.

Pros:

• Expertise in NFT and metaverse projects with successful community growth campaigns.
• Focused on Web3 brands, making them ideal for specialized projects.
• Excellent client feedback and proven success in rapid community expansion.

Cons:

• Niche specialization may limit versatility for broader PR needs.
• Pricing details not widely available, which may require direct inquiry.

5. Ninja Promo

Ninja Promo differentiates itself with a subscription-based model, making professional PR services accessible to crypto brands with various budgets.

Key Services:

• Lead Generation: Driving quality leads for crypto projects.
• Social Media Marketing: Building and managing social media presence.
• Influencer Marketing: Engaging influencers to promote projects.
• Web Design and PR: Comprehensive services including web design and public relations.

Notable Achievements:

• Client Success: Generated $20 million in revenue for HTX within 180 days and helped Burger King increase restaurant traffic by 24%.
• Diverse Clientele: Served companies in fintech, healthcare, iGaming, Web3, e-commerce, and SaaS sectors.

Pros:

• Budget-friendly subscription model accessible to projects with varying budgets.
• Diverse range of marketing services beyond traditional PR.
• Effective lead generation and engagement strategies.

Cons:

• Subscription model may not suit long-term or large-scale projects.
• Less specialized in high-tier crypto campaigns compared to other agencies.

6. Melrose PR

Melrose PR is a blockchain-exclusive press release agency established in 2016, offering top-tier PR services to help companies reach their communication goals.

Key Services:

• Press Releases: Crafting and distributing press releases to major outlets.
• Media Targeting: Securing coverage in top-tier financial and crypto media.
• Reputation Management: Managing and enhancing brand reputation.

Notable Achievements:

• Client Success: Worked with Ethereum Classic Labs, Coinmama, and BitBoy Crypto, securing coverage in Reuters, Barron’s, and Yahoo Finance.
• Expertise: Capable of telling compelling stories about blockchain and AI convergence, decentralization, and data analytics.

Pros:

• Dedicated to blockchain since 2016 with strong media targeting capabilities.
• Successful track record with major clients and prominent media placements.
• Focus on educating the public about cryptocurrency and blockchain technology.

Cons:

• May cater more to established brands, potentially limiting startups.
• Higher pricing may not be feasible for smaller projects.

7. Coinscribble

Coinscribble is renowned for its extensive media coverage, providing press release distribution services to hundreds of cryptocurrency outlets and journalists.

Key Services:

• Press Release Distribution: Wide distribution to major and niche crypto media outlets.
• Media Outreach: Establishing connections with key journalists and publications.
• Custom Packages: Tailored solutions ranging from niche sites to Tier 1 publications.

Notable Achievements:

• Client Success: Worked with Tron, ImmutableX, STEPN, Crypto.com, and CoinMarketCap.
• Exclusive Relationships: Maintains strong connections with top-tier publications like Cointelegraph and Decrypt.

Pros:

• Wide media coverage with exclusive relationships ensuring high-impact exposure.
• Flexible packages to cater to different needs and budgets.
• Effective press release distribution services.

Cons:

• Quality may vary across different media outlets.
• Potentially high costs for premium packages might not suit all budgets.

8. Guerilla Buzz

Guerilla Buzz is known for its innovative and disruptive approach to crypto PR, focusing on creating viral content and leveraging social platforms for rapid growth.

Key Services:

• Viral Content Creation: Developing content designed to go viral within crypto communities.
• Social Platform Leveraging: Utilizing platforms like Reddit and Twitter to maximize reach.
• Growth-Focused Campaigns: Implementing strategies aimed at rapid community and engagement growth.

Notable Achievements:

• Client Success: Managed a campaign for PolySwarm that grew their Reddit community from 300 to over 30,000 members and helped raise $24 million.
• Innovative Strategies: Known for unconventional approaches that drive exponential growth.

Pros:

• Innovative and viral content strategies that drive rapid community growth.
• Success with disruptive campaigns that create significant buzz.
• Highly positive client feedback with proven results.

Cons:

• May not suit projects looking for traditional PR approaches.
• Higher pricing for creative and innovative campaigns.

9. Ditto PR

Ditto PR, originally focused on the entertainment sector, has expanded into crypto and fintech, offering reputation management and crisis communications services.

Key Services:

• Reputation Management: Enhancing and protecting the brand reputation of crypto projects.
• Crisis Communications: Handling and mitigating negative publicity effectively.
• Media Contributions: Securing contributions and features in top publications.

Notable Achievements:

• Client Success: Worked with leading exchanges like Binance and Bitstamp, managing brand reputations and securing media coverage.
• Established Expertise: Operating since 2012 with a strong specialization in crypto communications.

Pros:

• Strong reputation management and crisis communication capabilities.
• Experience with leading crypto exchanges and brands.
• Established since 2012 with a solid track record.

Cons:

• Originally focused on entertainment, which may result in less crypto-specific strategies.
• Pricing not explicitly detailed, requiring direct inquiry.

10. Single Grain

Single Grain, founded by Eric SIU, offers comprehensive PR services alongside PPC ads, content creation, and social media marketing to scale business growth effectively.

Key Services:

• PR Services: Comprehensive public relations strategies tailored to crypto projects.
• PPC Ads: Running pay-per-click campaigns to drive targeted traffic.
• Content Creation: Developing high-quality content to engage audiences.
• Social Media Marketing: Building and managing social media presence.

Notable Achievements:

• Client Success: Helped Winedeals achieve a 268% increase in organic traffic and Nextiva reduce cost per click by 41.37% while gaining leads.
• Diverse Marketing Strategies: Combines innovative and proven methods to scale business growth.

Pros:

• Comprehensive marketing and PR services that cover multiple aspects of digital marketing.
• Proven strategies that drive significant business growth.
• Diverse client portfolio demonstrating versatility.

Cons:

• May be more focused on broader marketing beyond PR, which might dilute PR-specific efforts.
• Higher pricing tiers suitable for larger projects.

11. Wachsman PR

Wachsman PR is one of the first PR firms focused entirely on blockchain, representing some of the biggest crypto projects and organizations with comprehensive PR services.

Key Services:

• Media Relations: Securing coverage in top-tier crypto and mainstream media.
• Crisis Management: Handling and mitigating crises effectively.
• Integrated Campaigns: Developing and executing cohesive PR campaigns.

Notable Achievements:

• Client Success: Represented Ripple, Cardano, Cosmos Network, IOTA, and Dash.
• Research Reports: Publishes valuable research reports that provide visibility and thought leadership.

Pros:

• Comprehensive services covering all aspects of PR, including media relations and crisis management.
• Long-standing presence in blockchain PR with major crypto clients.
• Publishes research reports that enhance client visibility.

Cons:

• Higher pricing may not be suitable for smaller projects.
• Being one of the first firms, they may have a more traditional approach compared to newer, more innovative agencies.

12. Luna PR

Luna PR is renowned for securing high-profile media placements and organizing speaking engagements, helping crypto innovators gain significant industry recognition.

Key Services:

• Media Placements: Securing coverage in top-tier media outlets.
• Speaking Engagements: Organizing opportunities for clients to speak at major events.
• Messaging Support and Media Training: Providing clients with effective communication strategies.

Notable Achievements:

• Client Success: Worked with Ripple MENA, Huobi, FibSwap, RiseUp, Blockster, and XinFin.
• Awards: Recognized by Forbes Business Council and named Web3 Marketing Agency of the Year.

Pros:

• High-profile media placements and speaking engagements enhance client visibility.
• Strong international recognition and industry accolades.
• Comprehensive support including messaging and media training.

Cons:

• Higher pricing may limit accessibility for smaller projects.
• Focus on high-profile placements may not suit projects seeking grassroots engagement.

13. ReBlonde

ReBlonde is a blockchain technology PR agency built by early crypto adopters, offering extensive press release services across various blockchain sectors.

Key Services:

• Press Releases: Crafting and distributing press releases across multiple blockchain sectors.
• AI PR, Tech PR, Fintech PR, Cyber PR: Specialized PR services tailored to different blockchain niches.
• Investor and Community Visibility: Enhancing visibility to investors, reporters, and the blockchain community.

Notable Achievements:

• Client Success: Featured StoreDot on over 700 media outlets and made Yo go viral with over 600,000 followers.
• Awards and Recognition: Numerous awards validating their PR capabilities.

Pros:

• Covers a wide range of blockchain sectors with specialized PR services.
• Extensive media connections ensuring broad coverage.
• Creative and connected approach to successful press releases.

Cons:

• High volume of clients might affect personalized service.
• Pricing ranges from $$ to $$$, which may not suit all budgets.

14. Crypto PR

Crypto PR is one of the first Web3 marketing firms in the cryptocurrency space, operating in key global markets and offering a diverse range of PR services.

Key Services:

• Media Outreach: Securing coverage across diverse countries and industries.
• Lead Generation: Driving quality leads to crypto projects.
• NFT Marketing: Specialized marketing strategies for NFT projects.
• Reputation Building: Enhancing and managing brand reputation.

Notable Achievements:

• Client Success: Worked with a variety of clients across GameFi, SocialFi, NFTs, and DeFi brands.
• Global Presence: Operates in Dubai, Hong Kong, New York, and the Middle East, providing extensive regional coverage.

Pros:

• Strong media outreach across diverse industries and regions.
• Comprehensive services including lead generation and NFT marketing.
• Early entrant in the Web3 marketing space with a solid reputation.

Cons:

• Operates in specific geographical regions, which may limit global reach for some projects.
• Pricing ranges from $$ to $$$, requiring budget considerations.

Recommendations

When choosing a crypto PR agency, consider your project's specific needs and budget:

• For Comprehensive PR Services and Extensive Industry Experience: MarketAcross, Wachsman PR, and Single Grain are excellent choices, offering a wide range of marketing and PR solutions tailored to large-scale projects.
• For Specialized Marketing in Niche Crypto Sectors like DeFi or NFTs: LeanMarketing Crypto, Lunar Strategy, and ReBlonde provide targeted expertise and proven success in their respective areas.
• For Influencer-Driven and Community-Focused Campaigns: Coinbound and Guerilla Buzz excel in leveraging influencers and creating viral content to boost engagement and visibility.
• For Budget-Friendly and Flexible PR Solutions: Ninja Promo offers subscription-based packages, making professional PR services accessible to projects with varying budgets.
• For Strong Media Targeting and Reputation Management: Melrose PR, Ditto PR, and Coinscribble are ideal for projects seeking to build a solid media presence and manage their brand reputation effectively.
• For High-Profile Media Placements and Speaking Engagements: Luna PR is suitable for projects aiming for significant industry recognition and high-visibility opportunities.
• For Comprehensive Blockchain Sector Coverage: Crypto PR offers extensive media outreach and specialized services across various blockchain niches.

Conclusion

Choosing the right crypto PR agency involves evaluating their services, expertise, client feedback, pricing, and industry reputation. The agencies highlighted in this comparison offer diverse strengths, from comprehensive marketing solutions to specialized niche expertise. 

By aligning your project's goals with the strengths of these top crypto PR firms, you can enhance your visibility, build credibility, and drive the success of your cryptocurrency venture.

‍

‍

Choosing the right cryptocurrency PR agency is crucial for the success of your crypto project. A well-selected agency can enhance your visibility, manage your reputation, and engage effectively with your target audience. This comparison article outlines the key factors to consider and presents a structured approach to evaluating the best crypto PR agencies available.

You'll learn about each agency’s press release distribution services, crypto marketing expertise, and success stories. This will empower you to make an informed decision about your overall crypto marketing campaign.

What is a Crypto PR Agency?

A top crypto PR agency is a specialized company helps blockchain and cryptocurrency projects secure coverage in top crypto media like CoinTelegraph, CoinDesk, and Decrypt. Your project's success depends on gaining visibility, credibility, and exposure. By leveraging the wide network of these blockchain PR agency services, you can:

• Build trust with your target audience
• Drive success
• Establish your project as a leader in the cryptocurrency industry

Before you start reaching out to these top crypto PR agencies, make sure you're well-versed in the fundamentals of crypto PR. Our Crypto PR Marketing Guide is an excellent starting point.

Top Crypto PR Agencies in 2024

Investing in a custom crypto PR program can boost user adoption, differentiate your venture, and solidify its leadership position.

Review these agencies to determine which one(s) may be the best fit to execute your crypto marketing strategies.

1. MarketAcross - Overall best PR marketing agency

• Previous Clients: Crypto.com, Polygon, Binance, Bybit, Decentraland

Founded in 2014, MarketAcross is a blockchain technology PR agency that specializes in cryptocurrency and startup marketing. MarketAcross claims to take care of the whole marketing process, from content creation to its placement and amplification. The services that this PR agency offers also reflect this, from PR to brand reputation, content marketing, community growth, etc.

MarketAcross boasts 1.7 billion impressions per month and more than 25 thousand publications in premium companies. This PR company has helped more than 150 crypto brands, and some of them include:

• Splinterlands: MarketAcross helped Splinterlands achieve 811 million in online readership, 13.5 million social media views, and 23.5 thousand social media shares.
• Polygon: 454 million in online readership, 922 thousand estimated views, and 7,000 social shares.‍
• Simplex: Recorded 1.3 million estimated views, 554 million in online readership, and 6,000 in social shares.

MarketAcross create premium assets like articles, research reports, interviews, and videos that position clients as industry thought leaders.

For example, when working with layer-2 scaling solution Polygon, MarketAcross produced an in-depth report on blockchain interoperability and secured placements in top-tier outlets like Cointelegraph and CoinDesk. 

These contributed articles established Polygon's CTO and founder as subject-matter experts.

They also partner with Blockchain-Ads to improve your PR reach among active crypto decision-makers. Consider them for a content-driven PR program that delivers strategic results.

Visit MarketAcross

2. LeanMarketing Crypto - PR Marketing Service for Cointelegraph, Coindesk coverage

• Previous Clients: NEAR, Cosmos, BlackDragon, Rubic.Finance

LeanMarketing Crypto is one of the best crypto PR companies, in addition providing performance-driven marketing to crypto projects at various stages of growth. It supports upcoming brands to get funding, build a loyal community, increase the number of their token holders, launch NFTs, and boost liquidity. 

They specialize in niche markets within the crypto industry, including:

• DeFi protocols
• GameFi
• DEXs

Simply put, LeanMarketing-Crypto offers everything a brand will need to get its name out there.

LeanMarketing-Crypto has handled more than 40 crypto projects since their establishment, helping crypto brands raise more than $172 million. It partners with Blockchain-Ads to offer one of the best crypto industry PR services around.

LeanMarketing-Crypto has worked with many DAOs (Decentralized Autonomous Organizations), like AnrkeyX.io, leading to a 250% increase in their token value. 

Blackdragon.io also worked with this PR agency and recorded a 150% growth rate within a week. Rubic.Finance also partnered with LeanMarketing-Crypto, and their market capitalization increased by 230% within a month.

Their partnership with Blockchain-Ads enhances their services, making them ideal for scaling your crypto project’s PR needs.

Visit LeanMarketing Crypto

3. Coinbound - Top agency for pr partnerships

• Previous Clients: eToro, OKEx, Crypto.com, MetaMask, Nexo

Founded in 2018, Coinbound has quickly emerged as an industry-leading crypto PR and marketing agency. 

They focus heavily on leveraging influencers and community engagement to raise awareness and drive adoption for blockchain projects.

Coinbound has orchestrated wildly successful campaigns for over 800 crypto companies to date. 

One standout example is working with the digital asset platform Crypto.com to promote the Cronos mainnet launch. 

Coinbound secured publications across 50+ crypto media outlets, including:

• Crypto Briefing
• BeInCrypto
• Cryptonews.com

They also facilitated interviews discussing the milestone with influencers like Altcoin Daily.

With an enviable track record and strong industry connections, Coinbound can execute strategic PR campaigns to increase visibility and engagement for your next crypto project.

Visit Coinbound

4. Lunar Strategy - Leading NFT and metaverse PR agency

• Previous Clients: Pixel Vault, Dark Frontiers, CryptoToadz

Based in Lisbon, Lunar Strategy is an NFT-focused marketing agency helping crypto art, gaming, and metaverse projects expand their communities. 

They have worked with over 150 Web3 brands and are very good at launching and promoting NFT drops.

A standout example is their work promoting the mint of the PFP collection, CrypToadz. In just three weeks, Lunar organized a big influencer program and giveaways that helped the Discord community grow from 300 members to over 80,000. 

The campaign generated tremendous buzz, leading to a successful NFT drop that sold out within minutes.

Consider them an ideal partner for getting your NFT or metaverse project off the ground.

Visit LunarStrategy

5. Ninja Promo - Best for executive visibility and thought leadership

• Previous Clients: Dash, Crypto.com, Trust Wallet

Every crypto brand is eager for unstoppable growth, but not everyone can afford the costly services of a professional marketing agency. This is where Ninja Promo is different, as it's a blockchain marketing brand that works with subscriptions. As such, crypto brands can comb through their price packages for a subscription that fits into their budget.

Ninja Promo has been around since 2017, and it has helped connect many upcoming brands to their target audience. Using unique crypto marketing strategies, Ninja Promo helps crypto brands make personal connections with their audience, paving the way for a loyal community.

For its services, Ninja Promo is experienced with lead generation, social media marketing, influencer marketing, web design, and PR. Many companies in the fintech, healthcare, iGaming, Web3, e-commerce, and SaaS spaces can attest to its capabilities.

Some of the successes that Ninja Promo has recorded include generating $20 million in revenue for HTX within 180 days. It also helped Burger King increase its restaurant traffic by 24% and Rebus to improve its social media engagement rate.

Visit Ninja Promo

6. Melrose PR - Top choice for reputation management

• Previous Clients: Ethereum Classic Labs, Coinmama, BitBoy Crypto

Melrose PR is a press release agency that has been in business since 2012 but has become blockchain-exclusive since 2016. With its experience, it offers one of the best crypto PR services, helping companies and brands reach their communication goals.

Melrose has also orchestrated successful PR for major clients like Ethereum Classic Labs, Coinmama, and BitBoy Crypto. 

Their custom media targeting has resulted in impactful coverage by Reuters, Barron’s, Yahoo Finance, and other leading financial outlets.

Melrose PR isn’t picky with its news. It’s capable of telling the stories behind the convergence of blockchain and AI, embracing decentralization, and the data analytics that power everything.

The passion that Melrose PR has for technology has allowed it to sustain a strong relationship with top media outlets. This allows this PR brand to easily make any upcoming brand or project the most common industry conversation. Besides its NFT promotion, DeFi marketing, and other PR services, Melrose PR makes sure to educate the public about cryptocurrency and blockchain technology.

Visit Melrose PR

7. Coinscribble - PR agency with widest media coverage

• Notable Clients: Tron, ImmutableX, STEPN, Crypto.com, CoinMarketCap

Founded in 2018, Coinscribble has emerged as the leading press release network for blockchain projects seeking high-impact media coverage. 

They possess exclusive relationships with all major crypto publications.

Coinscribble enables brands to promote announcements, news developments, reports and other content directly to hundreds of cryptocurrency outlets and journalists. 

Custom packages range from niche sites to Tier 1 giants like Cointelegraph, Decrypt and Yahoo Finance.

Visit Coinscribble

8. Guerilla Buzz - Most innovative and disruptive PR agency

• Previous Clients: PolySwarm, Caspian, Bancor, CoolWallet

Guerilla Buzz takes an unconventional, growth-focused approach to crypto PR. Its offering centers around creating viral content and leveraging social platforms. 

A standout example of their success was a campaign for cybersecurity startup PolySwarm.

Before PolySwarm's ICO token sale, Guerilla Buzz optimized and heavily promoted its content across crypto subreddits. This helped their Reddit community grow from 300 members to over 30,000 members in just a few months. 

This exponential viral growth made PolySwarm's investors much more aware of the company and helped them raise $24 million.

Visit Guerilla Buzz

9. Ditto PR - Best for reputation management and crisis communications

• Previous Clients: Binance, Bitstamp, Decred

Founded in 2012, Ditto PR originally focused on the entertainment space but has since expanded into crypto and fintech. They have worked with many leading crypto exchanges and brands over the years. 

Core services include contributing articles to top publications and reputation management. 

Ditto is headquartered in Brooklyn, New York.

Visit Ditto PR

10. Single Grain - Top cryptocurrency PR agency for innovative press releases

Single Grain is the brainchild of Eric SIU, who took a $2 SEO agency and turned it into one of the best blockchain PR agencies. This crypto company entered the Web3 marketing scene in 2014 and has been a hub of impact, innovation, and growth. 

Single Grain works with both innovative marketing strategies and tried-and-tested methods to scale business growth. Apart from its PR capabilities, this ad agency also offers PPC ads, content creation, social media marketing, and much more.

Winedeals is one of the companies that has used the services of Single Grain, and they recorded a 268% increase in organic traffic. Other companies that have benefited from this ad agency include Nextiva, which reduced its cost per click by 41.37% while gaining leads.

11. Wachsman PR - Most comprehensive crypto PR services

• Previous Clients: Ripple, Cardano, Cosmos Network, IOTA, Dash

Wachsman, one of the first PR firms focused entirely on blockchain, now represents some of the biggest crypto projects and organizations. 

They offer comprehensive services, from media relations to crisis management and integrated campaigns. Wachsman publishes research reports that provide valuable visibility.

Visit Wachsman PR

12. Luna PR - Best for high-profile media placements and speaking engagements

• Previous Clients: Ripple MENA, Huobi, FibSwap, RiseUp, Blockster, XinFin

Luna PR is a well-known crypto PR agency that has worked exclusively in the industry for over 7 years. Hundreds of crypto-innovators trust them. 

Luna PR has helped industry leaders get thousands of high-profile media placements and speaking engagements. They have also assisted them with high-stakes communications by providing messaging support and media training.

The 70+ person team has been internationally recognized for their work promoting blockchain adoption, winning accolades including:

• Forbes Business Council Official Member
• Web3 Marketing Agency of the Year
• Most Influential Entrepreneur

Visit Luna PR

13. ReBlonde

Source

ReBlonde is a blockchain technology PR brand that was built by early crypto adopters and covers everything regarding press releases. AI PR, tech PR, fintech PR, or even cyber PR—regardless of the type of blockchain PR services you desire, ReBlonde can deliver.

This marketing agency provides maximum assistance to startups and upcoming crypto brands. This makes them visible to investors, reporters, and the blockchain community as a whole.

As a PR-focused brand, ReBlonde offers two of the two main qualities that make for successful press releases—connections and creativity. The proof of their capability is seen in their number of clients, which is over 1,000, and the numerous awards under their belt. 

ReBlonde also boasts about the number of Nespresso capsules it consumes per year—over 9,000. It's quite an odd flex, but it shows that they pull all-nighters when needed.

Some of the successes that ReBlonde has recorded over the years include:

• Featuring StoreDot on more than 700 media outlets.
• Making Yo go viral with over 600,000 followers, and featuring them in major magazines and HBO comedies.

14. Crypto PR

Founded in 2017, Crypto PR is one of the first Web3 marketing firms in the cryptocurrency space. It operates in Dubai, Hong Kong, New York, and most of the Middle East.

Crypto PR is always eager to support blockchain brands that are life changers, problem solvers, or opportunity creators. As such, it offers a strong media outreach, covering diverse countries and industries, allowing customers to find their target audience. Lead generation, NFT marketing, and reputation building are also part of the blockchain industry PR that customers can expect from Crypto PR.

Unlike most Web3 marketing brands, Crypto PR can serve GameFi companies, SocialFi brands, NFTs (Non-Fungible Tokens) projects, DeFi brands, and much more.

Read More: 10+ Best Crypto Ad Networks for Project Growth in 2024

How Much do Crypto PR Agencies Charge?

On average, a comprehensive crypto PR campaign can cost anywhere from $10,000 to $50,000 per month or more, depending on the size and scope of the project.

The cost of running a crypto PR campaign can vary significantly depending on various factors, such as the agency's expertise, the scope of services, and the campaign's duration.

For instance, specialized crypto PR agencies like Market Across and Imperium Comms offer various services, including earned media coverage, press release distribution, and content creation. 

Their fees can range from $6,999 to $13,499 per PR, depending on the package and specific services required.

It is worth considering how a crypto-focused PR firm can help your project. 

They can help you put your project in a way that makes it look good, gets the right people interested, and ultimately makes it a success. 

However, the cost should be viewed as an investment rather than an expense.

What to Look for In a Crypto PR Agency

When searching for a crypto PR agency, it's essential to consider the following factors:

Expertise

The agency should have a deep understanding of the crypto industry, including blockchain technology, decentralized finance (DeFi), and non-fungible tokens (NFTs). They should also be well-versed in the latest trends and developments in the crypto space.

Track record

Look for an agency with a proven track record of successful campaigns, especially in the crypto industry. Check their portfolio and case studies to see if they have experience working on projects similar to yours.

Media connections

A strong PR agency will have established relationships with top media outlets and influencers in the crypto space. This will help ensure your project gets the coverage it needs to reach your target audience.

Customized strategies

Every crypto project is unique, and a good PR agency will tailor their approach to your specific needs and goals. They should be able to create a customized strategy that addresses your objectives and sets you apart from the competition.

Transparency and communication

Choose an agency that is transparent about their processes and keeps you informed about the progress of your campaign. Good communication is essential for a successful partnership.

Reputation

Look for an agency with a strong reputation in the industry. This can be determined by checking their reviews and testimonials and speaking with past clients.

Cost

While cost shouldn't be the only factor in your decision, it's essential to find an agency that fits within your budget. Make sure to discuss pricing and payment terms upfront to avoid any surprises down the line.

Final Thoughts

As the crypto industry gets more crowded, any new blockchain project that wants to stand out needs a strategic communications plan. 

Working with a well-versed crypto PR agency can help your business get noticed, build credibility, and gain speed during important growth stages.

I recommend carefully evaluating agencies against the key criteria I outlined. Agencies like MarketAcross and LeanMarketing Crypto have tried and tested ways to boost crypto brands through powerful storytelling and active community participation.

‍