Choosing the right cryptocurrency PR agency is crucial for the success of your crypto project. A well-selected agency can enhance your visibility, manage your reputation, and engage effectively with your target audience. This comparison article outlines the key factors to consider and presents a structured approach to evaluating the best crypto PR agencies available.
You'll learn about each agency’s press release distribution services, crypto marketing expertise, and success stories. This will empower you to make an informed decision about your overall crypto marketing campaign.
Top Crypto PR Agencies in 2025
Investing in a custom crypto PR program can boost user adoption, differentiate your venture, and solidify its leadership position.
Review these agencies to determine which one(s) may be the best fit to execute your crypto marketing strategies.
1. Blockchain-Ads PR — The Best Overall Choice
Why It’s #1
Blockchain-Ads PR stands out as the most reliable and efficient PR network for crypto projects in 2025. With its "one-stop" solution, it allows projects to distribute press releases to the industry’s leading publications, including CoinDesk, Cointelegraph, and other high-authority crypto media outlets with a combined reach of over 250 million readers.
The platform guarantees the publication of articles that meet publisher requirements, giving crypto startups the confidence that their message will reach the right audience.
Key Features of Blockchain-Ads PR
- Guaranteed Publication: Unlike most other PR networks, Blockchain-Ads PR assures that your PR will be published on top-tier publications like CoinDesk and Cointelegraph if it meets their requirements.
- Effortless Process: Brands can verify themselves once and submit future PRs with ease, enabling a streamlined process for ongoing PR distribution.
- High-Authority Reach: Blockchain-Ads PR’s media network spans the most respected crypto and blockchain publications, ensuring maximum visibility and brand exposure.
Why Choose Blockchain-Ads PR? If you’re looking for guaranteed placements in major crypto publications with a hassle-free process, Blockchain-Ads PR is the ultimate choice.
2. MarketAcross - Overall best PR marketing agency
- Previous Clients: Crypto.com, Polygon, Binance, Bybit, Decentraland
Founded in 2014, MarketAcross is a blockchain technology PR agency that specializes in cryptocurrency and startup marketing. MarketAcross claims to take care of the whole marketing process, from content creation to its placement and amplification. The services that this PR agency offers also reflect this, from PR to brand reputation, content marketing, community growth, etc.
MarketAcross boasts 1.7 billion impressions per month and more than 25 thousand publications in premium companies. This PR company has helped more than 150 crypto brands, and some of them include:
- Splinterlands: MarketAcross helped Splinterlands achieve 811 million in online readership, 13.5 million social media views, and 23.5 thousand social media shares.
- Polygon: 454 million in online readership, 922 thousand estimated views, and 7,000 social shares.
- Simplex: Recorded 1.3 million estimated views, 554 million in online readership, and 6,000 in social shares.
MarketAcross create premium assets like articles, research reports, interviews, and videos that position clients as industry thought leaders.
For example, when working with layer-2 scaling solution Polygon, MarketAcross produced an in-depth report on blockchain interoperability and secured placements in top-tier outlets like Cointelegraph and CoinDesk.
These contributed articles established Polygon's CTO and founder as subject-matter experts.
They also partner with Blockchain-Ads to improve your PR reach among active crypto decision-makers. Consider them for a content-driven PR program that delivers strategic results.
3. Coinbound - Top agency for pr partnerships
- Previous Clients: eToro, OKEx, Crypto.com, MetaMask, Nexo
Founded in 2018, Coinbound has quickly emerged as an industry-leading crypto PR and marketing agency.
They focus heavily on leveraging influencers and community engagement to raise awareness and drive adoption for blockchain projects.
Coinbound has orchestrated wildly successful campaigns for over 800 crypto companies to date.
One standout example is working with the digital asset platform Crypto.com to promote the Cronos mainnet launch.
Coinbound secured publications across 50+ crypto media outlets, including:
- Crypto Briefing
- BeInCrypto
- Cryptonews.com
They also facilitated interviews discussing the milestone with influencers like Altcoin Daily.
With an enviable track record and strong industry connections, Coinbound can execute strategic PR campaigns to increase visibility and engagement for your next crypto project.
Visit Coinbound
4. Lunar Strategy - Leading NFT and metaverse PR agency
- Previous Clients: Pixel Vault, Dark Frontiers, CryptoToadz
Based in Lisbon, Lunar Strategy is an NFT-focused marketing agency helping crypto art, gaming, and metaverse projects expand their communities.
They have worked with over 150 Web3 brands and are very good at launching and promoting NFT drops.
A standout example is their work promoting the mint of the PFP collection, CrypToadz. In just three weeks, Lunar organized a big influencer program and giveaways that helped the Discord community grow from 300 members to over 80,000.
The campaign generated tremendous buzz, leading to a successful NFT drop that sold out within minutes.
Consider them an ideal partner for getting your NFT or metaverse project off the ground.
Visit LunarStrategy
5. Ninja Promo - Best for executive visibility and thought leadership
- Previous Clients: Dash, Crypto.com, Trust Wallet
Every crypto brand is eager for unstoppable growth, but not everyone can afford the costly services of a professional marketing agency. This is where Ninja Promo is different, as it's a blockchain marketing brand that works with subscriptions. As such, crypto brands can comb through their price packages for a subscription that fits into their budget.
Ninja Promo has been around since 2017, and it has helped connect many upcoming brands to their target audience. Using unique crypto marketing strategies, Ninja Promo helps crypto brands make personal connections with their audience, paving the way for a loyal community.
For its services, Ninja Promo is experienced with lead generation, social media marketing, influencer marketing, web design, and PR. Many companies in the fintech, healthcare, iGaming, Web3, e-commerce, and SaaS spaces can attest to its capabilities.
Some of the successes that Ninja Promo has recorded include generating $20 million in revenue for HTX within 180 days. It also helped Burger King increase its restaurant traffic by 24% and Rebus to improve its social media engagement rate.
Visit Ninja Promo
6. Melrose PR - Top choice for reputation management
- Previous Clients: Ethereum Classic Labs, Coinmama, BitBoy Crypto
Melrose PR is a press release agency that has been in business since 2012 but has become blockchain-exclusive since 2016. With its experience, it offers one of the best crypto PR services, helping companies and brands reach their communication goals.
Melrose has also orchestrated successful PR for major clients like Ethereum Classic Labs, Coinmama, and BitBoy Crypto.
Their custom media targeting has resulted in impactful coverage by Reuters, Barron’s, Yahoo Finance, and other leading financial outlets.
Melrose PR isn’t picky with its news. It’s capable of telling the stories behind the convergence of blockchain and AI, embracing decentralization, and the data analytics that power everything.
The passion that Melrose PR has for technology has allowed it to sustain a strong relationship with top media outlets. This allows this PR brand to easily make any upcoming brand or project the most common industry conversation. Besides its NFT promotion, DeFi marketing, and other PR services, Melrose PR makes sure to educate the public about cryptocurrency and blockchain technology.
Visit Melrose PR
7. Coinscribble - PR agency with widest media coverage
- Notable Clients: Tron, ImmutableX, STEPN, Crypto.com, CoinMarketCap
Founded in 2018, Coinscribble has emerged as the leading press release network for blockchain projects seeking high-impact media coverage.
They possess exclusive relationships with all major crypto publications.
Coinscribble enables brands to promote announcements, news developments, reports and other content directly to hundreds of cryptocurrency outlets and journalists.
Custom packages range from niche sites to Tier 1 giants like Cointelegraph, Decrypt and Yahoo Finance.
Visit Coinscribble
8. Guerilla Buzz - Most innovative and disruptive PR agency
- Previous Clients: PolySwarm, Caspian, Bancor, CoolWallet
Guerilla Buzz takes an unconventional, growth-focused approach to crypto PR. Its offering centers around creating viral content and leveraging social platforms.
A standout example of their success was a campaign for cybersecurity startup PolySwarm.
Before PolySwarm's ICO token sale, Guerilla Buzz optimized and heavily promoted its content across crypto subreddits. This helped their Reddit community grow from 300 members to over 30,000 members in just a few months.
This exponential viral growth made PolySwarm's investors much more aware of the company and helped them raise $24 million.
Visit Guerilla Buzz
9. Ditto PR - Best for reputation management and crisis communications
- Previous Clients: Binance, Bitstamp, Decred
Founded in 2012, Ditto PR originally focused on the entertainment space but has since expanded into crypto and fintech. They have worked with many leading crypto exchanges and brands over the years.
Core services include contributing articles to top publications and reputation management.
Ditto is headquartered in Brooklyn, New York.
Visit Ditto PR
10. Single Grain - Top cryptocurrency PR agency for innovative press releases
Single Grain is the brainchild of Eric SIU, who took a $2 SEO agency and turned it into one of the best blockchain PR agencies. This crypto company entered the Web3 marketing scene in 2014 and has been a hub of impact, innovation, and growth.
Single Grain works with both innovative marketing strategies and tried-and-tested methods to scale business growth. Apart from its PR capabilities, this ad agency also offers PPC ads, content creation, social media marketing, and much more.
Winedeals is one of the companies that has used the services of Single Grain, and they recorded a 268% increase in organic traffic. Other companies that have benefited from this ad agency include Nextiva, which reduced its cost per click by 41.37% while gaining leads.
11. Wachsman PR - Most comprehensive crypto PR services
- Previous Clients: Ripple, Cardano, Cosmos Network, IOTA, Dash
Wachsman, one of the first PR firms focused entirely on blockchain, now represents some of the biggest crypto projects and organizations.
They offer comprehensive services, from media relations to crisis management and integrated campaigns. Wachsman publishes research reports that provide valuable visibility.
Visit Wachsman PR
12. Luna PR - Best for high-profile media placements and speaking engagements
- Previous Clients: Ripple MENA, Huobi, FibSwap, RiseUp, Blockster, XinFin
Luna PR is a well-known crypto PR agency that has worked exclusively in the industry for over 7 years. Hundreds of crypto-innovators trust them.
Luna PR has helped industry leaders get thousands of high-profile media placements and speaking engagements. They have also assisted them with high-stakes communications by providing messaging support and media training.
The 70+ person team has been internationally recognized for their work promoting blockchain adoption, winning accolades including:
- Forbes Business Council Official Member
- Web3 Marketing Agency of the Year
- Most Influential Entrepreneur
Visit Luna PR
13. ReBlonde
ReBlonde is a blockchain technology PR brand that was built by early crypto adopters and covers everything regarding press releases. AI PR, tech PR, fintech PR, or even cyber PR—regardless of the type of blockchain PR services you desire, ReBlonde can deliver.
This marketing agency provides maximum assistance to startups and upcoming crypto brands. This makes them visible to investors, reporters, and the blockchain community as a whole.
As a PR-focused brand, ReBlonde offers two of the two main qualities that make for successful press releases—connections and creativity. The proof of their capability is seen in their number of clients, which is over 1,000, and the numerous awards under their belt.
ReBlonde also boasts about the number of Nespresso capsules it consumes per year—over 9,000. It's quite an odd flex, but it shows that they pull all-nighters when needed.
Some of the successes that ReBlonde has recorded over the years include:
- Featuring StoreDot on more than 700 media outlets.
- Making Yo go viral with over 600,000 followers, and featuring them in major magazines and HBO comedies.
14. Crypto PR
Founded in 2017, Crypto PR is one of the first Web3 marketing firms in the cryptocurrency space. It operates in Dubai, Hong Kong, New York, and most of the Middle East.
Crypto PR is always eager to support blockchain brands that are life changers, problem solvers, or opportunity creators. As such, it offers a strong media outreach, covering diverse countries and industries, allowing customers to find their target audience. Lead generation, NFT marketing, and reputation building are also part of the blockchain industry PR that customers can expect from Crypto PR.
Unlike most Web3 marketing brands, Crypto PR can serve GameFi companies, SocialFi brands, NFTs (Non-Fungible Tokens) projects, DeFi brands, and much more.
Read More: 10+ Best Crypto Ad Networks for Project Growth in 2024
What is a Crypto PR Agency?
A top crypto PR agency is a specialized company helps blockchain and cryptocurrency projects secure coverage in top crypto media like Cointelegraph, CoinDesk, and Decrypt. Your project's success depends on gaining visibility, credibility, and exposure. By leveraging the wide network of these blockchain PR agency services, you can:
- Build trust with your target audience
- Drive success
- Establish your project as a leader in the cryptocurrency industry
Before you start reaching out to these top crypto PR agencies, make sure you're well-versed in the fundamentals of crypto PR. Our Crypto PR Marketing Guide is an excellent starting point.
How Much do Crypto PR Agencies Charge?
On average, a comprehensive crypto PR campaign can cost anywhere from $10,000 to $50,000 per month or more, depending on the size and scope of the project.
The cost of running a crypto PR campaign can vary significantly depending on various factors, such as the agency's expertise, the scope of services, and the campaign's duration.
For instance, specialized crypto PR agencies like Market Across and Imperium Comms offer various services, including earned media coverage, press release distribution, and content creation.
Their fees can range from $6,999 to $13,499 per PR, depending on the package and specific services required.
It is worth considering how a crypto-focused PR firm can help your project.
They can help you put your project in a way that makes it look good, gets the right people interested, and ultimately makes it a success.
However, the cost should be viewed as an investment rather than an expense.
What to Look for In a Crypto PR Agency
When searching for a crypto PR agency, it's essential to consider the following factors:
Expertise
The agency should have a deep understanding of the crypto industry, including blockchain technology, decentralized finance (DeFi), and non-fungible tokens (NFTs). They should also be well-versed in the latest trends and developments in the crypto space.
Track record
Look for an agency with a proven track record of successful campaigns, especially in the crypto industry. Check their portfolio and case studies to see if they have experience working on projects similar to yours.
Media connections
A strong PR agency will have established relationships with top media outlets and influencers in the crypto space. This will help ensure your project gets the coverage it needs to reach your target audience.
Customized strategies
Every crypto project is unique, and a good PR agency will tailor their approach to your specific needs and goals. They should be able to create a customized strategy that addresses your objectives and sets you apart from the competition.
Transparency and communication
Choose an agency that is transparent about their processes and keeps you informed about the progress of your campaign. Good communication is essential for a successful partnership.
Reputation
Look for an agency with a strong reputation in the industry. This can be determined by checking their reviews and testimonials and speaking with past clients.
Cost
While cost shouldn't be the only factor in your decision, it's essential to find an agency that fits within your budget. Make sure to discuss pricing and payment terms upfront to avoid any surprises down the line.
Final Thoughts
As the crypto industry gets more crowded, any new blockchain project that wants to stand out needs a strategic communications plan.
Working with a well-versed crypto PR agency can help your business get noticed, build credibility, and gain speed during important growth stages.
I recommend carefully evaluating agencies against the key criteria I outlined. Agencies like MarketAcross and LeanMarketing Crypto have tried and tested ways to boost crypto brands through powerful storytelling and active community participation.
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