10 + 2 Top Crypto PR Agencies of 2024 with Previous Clients

As a crypto founder launching a new project, hiring the best crypto PR agencies is crucial for getting your project the visibility, credibility, and exposure it needs to succeed. 

I have researched and compiled details on 12 leading crypto PR agencies that have successfully promoted major crypto projects. 

I highlight each agency's key services, previous client wins, credentials, and track record to help you choose the right partner for your overall crypto marketing campaign.

Top Crypto PR Agencies in 2024

Investing in a custom crypto PR program can boost user adoption, differentiate your venture, and solidify its leadership position.

Review these agencies to determine which one(s) may be the best fit to execute your crypto marketing strategies.

MarketAcross

• Previous Clients: Crypto.com, Polygon, Binance, Bybit, Decentraland

MarketAcross takes a content-first approach to PR that is highly effective for demonstrating expertise and building credibility in the crypto space. 

They create premium assets like articles, research reports, interviews, and videos that position clients as industry thought leaders.

For example, when working with layer-2 scaling solution Polygon, MarketAcross produced an in-depth report on blockchain interoperability and secured placements in top-tier outlets like Cointelegraph and CoinDesk. 

These contributed articles established Polygon's CTO and founder as subject-matter experts.

They also partner with Blockchain-Ads to improve your PR reach among active crypto decision-makers. Consider them for a content-driven PR program that delivers strategic results.

Visit MarketAcross

LeanMarketing Crypto

• Previous Clients: NEAR, Cosmos, BlackDragon, Rubic.Finance

LeanMarketing Crypto is one of the best crypto PR companies, in addition providing performance-driven marketing to crypto projects at various stages of growth. 

They specialize in niche markets within the crypto industry, including:

• DeFi protocols
• GameFi
• DEXs

For instance, LeanMarketing has worked with the Cosmos team to promote multiple DeFi protocols, including Sommelier.Finance. 

Their partnership with Blockchain-Ads enhances their services, making them ideal for scaling your crypto project’s PR needs.

Visit LeanMarketing Crypto

Coinbound

• Previous Clients: eToro, OKEx, Crypto.com, MetaMask, Nexo

Founded in 2018, Coinbound has quickly emerged as an industry-leading crypto PR and marketing agency. 

They focus heavily on leveraging influencers and community engagement to raise awareness and drive adoption for blockchain projects.

Coinbound has orchestrated wildly successful campaigns for over 800 crypto companies to date. 

One standout example is working with the digital asset platform Crypto.com to promote the Cronos mainnet launch. 

Coinbound secured publications across 50+ crypto media outlets, including:

• Crypto Briefing
• BeInCrypto
• Cryptonews.com

They also facilitated interviews discussing the milestone with influencers like Altcoin Daily.

With an enviable track record and strong industry connections, Coinbound can execute strategic PR campaigns to increase visibility and engagement for your next crypto project.

Visit Coinbound

Lunar Strategy

• Previous Clients: Pixel Vault, Dark Frontiers, CryptoToadz

Based in Lisbon, Lunar Strategy is an NFT-focused marketing agency helping crypto art, gaming, and metaverse projects expand their communities. 

They have worked with over 150 Web3 brands and are very good at launching and promoting NFT drops.

A standout example is their work promoting the mint of the PFP collection, CrypToadz. In just three weeks, Lunar organized a big influencer program and giveaways that helped the Discord community grow from 300 members to over 80,000. 

The campaign generated tremendous buzz, leading to a successful NFT drop that sold out within minutes.

Consider them an ideal partner for getting your NFT or metaverse project off the ground.

Visit LunarStrategy

Ninja Promo

• Previous Clients: Dash, Crypto.com, Trust Wallet

Since 2017, Ninja Promo has used integrated PR solutions like media relations, thought leadership, and crisis response to establish blockchain brands as industry leaders. Their executive visibility packages have proven to be tremendously effective.

One great example is a PR campaign that worked to bring the payments network Crypto.com into more mainstream business conversations. 

Ninja secured top-tier placements in Bloomberg, Reuters, and Barron's, highlighting Crypto.com’s global expansion and TV interviews discussing growth strategies.

Visit Ninja Promo

Melrose PR

• Previous Clients: Ethereum Classic Labs, Coinmama, BitBoy Crypto

Melrose PR focuses on strategically positioning crypto executives and projects through high-impact interviews, bylined articles, and speaking opportunities. 

They excel at preparing clients to effectively communicate key messages and establish thought leadership.

Melrose has also orchestrated successful PR for major clients like Ethereum Classic Labs, Coinmama, and BitBoy Crypto. 

Their custom media targeting has resulted in impactful coverage by Reuters, Barron’s, Yahoo Finance, and other leading financial outlets.

Visit Melrose PR

Coinscribble

• Notable Clients: Tron, ImmutableX, STEPN, Crypto.com, CoinMarketCap

Founded in 2018, Coinscribble has emerged as the leading press release network for blockchain projects seeking high-impact media coverage. 

They possess exclusive relationships with all major crypto publications.

Coinscribble enables brands to promote announcements, news developments, reports and other content directly to hundreds of cryptocurrency outlets and journalists. 

Custom packages range from niche sites to Tier 1 giants like Cointelegraph, Decrypt and Yahoo Finance.

Visit Coinscribble

Guerilla Buzz

• Previous Clients: PolySwarm, Caspian, Bancor, CoolWallet

Guerilla Buzz takes an unconventional, growth-focused approach to crypto PR. Its offering centers around creating viral content and leveraging social platforms. 

A standout example of their success was a campaign for cybersecurity startup PolySwarm.

Before PolySwarm's ICO token sale, Guerilla Buzz optimized and heavily promoted its content across crypto subreddits. This helped their Reddit community grow from 300 members to over 30,000 members in just a few months. 

This exponential viral growth made PolySwarm's investors much more aware of the company and helped them raise $24 million.

Visit Guerilla Buzz

Ditto PR

• Previous Clients: Binance, Bitstamp, Decred

Founded in 2012, Ditto PR originally focused on the entertainment space but has since expanded into crypto and fintech. They have worked with many leading crypto exchanges and brands over the years. 

Core services include contributing articles to top publications and reputation management. 

Ditto is headquartered in Brooklyn, New York.

Visit Ditto PR

Crypto PR Lab

• Previous Clients: CasperLabs, Particl, CoinCasso

Crypto PR Lab has an innovative focus on connecting crypto projects with investors, influencers, and subject matter experts who can advance their success. 

They organize targeted networking events, speaking opportunities at blockchain conferences, and investor roadshows to foster connections. 

Visit Crypto PR Labs

Wachsman PR

• Previous Clients: Ripple, Cardano, Cosmos Network, IOTA, Dash

Wachsman, one of the first PR firms focused entirely on blockchain, now represents some of the biggest crypto projects and organizations. 

They offer comprehensive services, from media relations to crisis management and integrated campaigns. Wachsman publishes research reports that provide valuable visibility.

Visit Wachsman PR

Luna PR

• Previous Clients: Ripple MENA, Huobi, FibSwap, RiseUp, Blockster, XinFin

Luna PR is a well-known crypto PR agency that has worked exclusively in the industry for over 7 years. Hundreds of crypto-innovators trust them. 

Luna PR has helped industry leaders get thousands of high-profile media placements and speaking engagements. They have also assisted them with high-stakes communications by providing messaging support and media training.

The 70+ person team has been internationally recognized for their work promoting blockchain adoption, winning accolades including:

• Forbes Business Council Official Member
• Web3 Marketing Agency of the Year
• Most Influential Entrepreneur

Visit Luna PR

Read More: 10+ Best Crypto Ad Networks for Project Growth in 2024

How Much do Crypto PR Agencies Charge?

On average, a comprehensive crypto PR campaign can cost anywhere from $10,000 to $50,000 per month or more, depending on the size and scope of the project.

The cost of running a crypto PR campaign can vary significantly depending on various factors, such as the agency's expertise, the scope of services, and the campaign's duration.

For instance, specialized crypto PR agencies like Market Across and Imperium Comms offer various services, including earned media coverage, press release distribution, and content creation. 

Their fees can range from $6,999 to $13,499 per PR, depending on the package and specific services required.

It is worth considering how a crypto-focused PR firm can help your project. 

They can help you put your project in a way that makes it look good, gets the right people interested, and ultimately makes it a success. 

However, the cost should be viewed as an investment rather than an expense.

What to Look for In a Crypto PR Agency

When searching for a crypto PR agency, it's essential to consider the following factors:

Expertise

The agency should have a deep understanding of the crypto industry, including blockchain technology, decentralized finance (DeFi), and non-fungible tokens (NFTs). They should also be well-versed in the latest trends and developments in the crypto space.

Track record

Look for an agency with a proven track record of successful campaigns, especially in the crypto industry. Check their portfolio and case studies to see if they have experience working on projects similar to yours.

Media connections

A strong PR agency will have established relationships with top media outlets and influencers in the crypto space. This will help ensure your project gets the coverage it needs to reach your target audience.

Customized strategies

Every crypto project is unique, and a good PR agency will tailor their approach to your specific needs and goals. They should be able to create a customized strategy that addresses your objectives and sets you apart from the competition.

Transparency and communication

Choose an agency that is transparent about their processes and keeps you informed about the progress of your campaign. Good communication is essential for a successful partnership.

Reputation

Look for an agency with a strong reputation in the industry. This can be determined by checking their reviews and testimonials and speaking with past clients.

Cost

While cost shouldn't be the only factor in your decision, it's essential to find an agency that fits within your budget. Make sure to discuss pricing and payment terms upfront to avoid any surprises down the line.

Final Thoughts

As the crypto industry gets more crowded, any new blockchain project that wants to stand out needs a strategic communications plan. 

Working with a well-versed crypto PR agency can help your business get noticed, build credibility, and gain speed during important growth stages.

I recommend carefully evaluating agencies against the key criteria I outlined. Agencies like MarketAcross and LeanMarketing Crypto have tried and tested ways to boost crypto brands through powerful storytelling and active community participation.