The top crypto PR agencies and press release distribution services are essential for blockchain projects seeking to cut through the noise in today's crowded market.
After comparing media reach, placement success rates, and client outcomes across dozens of options, we've identified which services consistently deliver the widest distribution and most impactful media coverage for blockchain projects.
Our rankings are based on two essential criteria:
- Media Reach & Distribution: We evaluated each agency's ability to place press releases across top-tier crypto publications, mainstream finance outlets, and niche blockchain media.
- Success Rate & Effectiveness: We examined verifiable metrics from past campaigns including media impressions, placement guarantees, and client testimonials about tangible business outcomes.
Here's our ranked comparison of the top crypto PR agencies and distribution services in 2025:
Our analysis revealed that PR services like Blockchain-Ads PR and Chainwire that offer guaranteed placements consistently outperform "best efforts" coverage. These specialized distribution networks deliver better results than general PR services, while crypto PR agencies that also offer mainstream placements create stronger credibility.
Pricing typically ranges from $1,000 for basic distribution to $15,000+ for comprehensive Tier 1 placements.
Let's dive deeper into what makes each of these agencies effective and which one might be the right match for your specific crypto project needs.
1. Blockchain-Ads PR
Blockchain-Ads PR provides direct access to the industry's leading publications, including CoinDesk, Cointelegraph, and other high-authority crypto media outlets with a combined reach of over 250 million readers.
Unlike most competitors that rely on "pitching" to journalists with uncertain outcomes, Blockchain-Ads PR has established exclusive distribution agreements with these premier outlets, ensuring your press release appears if it meets their editorial standards.
What truly sets Blockchain-Ads PR apart is its PR vetting system. Once your press release is approved, publication is assured across their network. Their streamlined verification process allows brands to authenticate once and then submit future PRs with minimal hassle.
Major platforms like Crypto.com, Ripple, and Binance have utilized Blockchain-Ads PR to ensure maximum visibility for product launches, partnerships, and major announcements.
For example, when Uniswap and Saga needed to announce their partnership and mainnet launch, Blockchain-Ads PR secured immediate placement across multiple Tier-1 publications, generating millions of impressions within 24 hours.
Blockchain-Ads PR offers tiered packages based on distribution reach:
- Entry-level packages with focused distribution start around $20,000
- Comprehensive coverage across all premium outlets typically ranges from $50,000 to $100,000.
- Custom enterprise packages for ongoing PR needs are available for projects requiring regular announcements
Blockchain-Ads PR is particularly well-suited for:
- Token launches requiring immediate, widespread visibility
- Major protocol updates or partnerships deserving Tier-1 coverage
- Projects with time-sensitive announcements that can't risk delayed or missed coverage
- Established crypto companies seeking consistent, predictable media presence
2. Lunar Strategy
Based in Lisbon, Lunar Strategy has become the go-to blockchain PR firm and cryptocurrency public relations agency for Web3 creative initiatives, particularly in the NFT art, gaming, and metaverse sectors.
What distinguishes Lunar Strategy in the competitive cryptocurrency PR landscape is their integration of community building with traditional media relations. Their campaigns blend press coverage with Discord growth strategies, NFT influencer outreach, and Twitter engagement to create comprehensive visibility for blockchain collectible projects.
Lunar Strategy has orchestrated several standout NFT public relations campaigns:
- CrypToadz NFT Collection: Transformed a 300-member Discord into an 80,000-strong community in just three weeks through coordinated PR, influencer promotions, and strategic content placement
- Pixel Vault: Secured widespread crypto media coverage for key project milestones
- Dark Frontiers: Positioned the metaverse gaming project across both crypto and mainstream gaming publications
As a specialized digital asset PR agency, Lunar Strategy offers:
- NFT press release creation and targeted distribution
- Metaverse project launch publicity
- Web3 community building integrated with media relations
- Blockchain gaming announcements and coverage
- NFT influencer campaign coordination
- Crypto Discord growth strategies
- Digital collectible market positioning
Their crypto PR packages typically start around $7,000–$10,000 per month for ongoing campaigns, with more intensive launch packages for major campaigns ranging from $15,000–$25,000, depending on scope and duration.
Lunar Strategy is particularly effective for:
- NFT collections seeking both media coverage and community growth
- Metaverse startups requiring specialized Web3 publicity
- Play-to-earn cryptocurrency gaming projects
- Blockchain art platforms and digital collectible marketplaces
3. Chainwire
Chainwire has established itself as one of the most efficient crypto PR services, offering automated syndication across an extensive network of blockchain publications. This platform-based approach enables projects to achieve broad media coverage without the traditional PR agency model.
Chainwire's network spans 75+ crypto news outlets, including many of the industry's most visited sites. Their tiered distribution packages allow projects to select coverage scope based on their needs and budget.
What makes Chainwire particularly effective is its proprietary syndication technology. After submitting a press release, Chainwire's system automatically formats and distributes it to selected outlets within hours, not days. Their editorial team reviews content to ensure it meets publication standards, maximizing acceptance rates across their partner network.
Chainwire offers transparent, package-based pricing:
- "Lite" package (8 news outlets): $1,399
- Standard package (25+ outlets): $2,500+
- Premium package (50+ outlets): $6,000+
- "Gold" package (75+ outlets including top-tier sites): $13,000+
Each tier increases not just the quantity of outlets but also the prominence of the publications included.
Chainwire is particularly well-suited for:
- Projects needing wide, simultaneous distribution for announcements
- Startups seeking cost-effective alternatives to monthly PR retainers
- Teams with frequent news items requiring regular distribution
- International projects wanting global crypto media coverage
4. Coinscribble
Coinscribble is one of the popular crypto PR agencies in the industry, launched back in 2018.
Coinscribble's primary strength lies in its exclusive relationships with hundreds of cryptocurrency outlets and journalists. The platform enables brands to distribute announcements, news developments, and reports to a vast network of crypto-focused publications.
Coinscribble streamlines the process for submitting press releases through a user-friendly platform. Once content is submitted and approved by their editorial team, distribution happens rapidly across their network, typically within 24 to 48 hours.
Major crypto brands, including TRON, ImmutableX, STEPN, and Crypto.com, have leveraged Coinscribble's network to amplify major announcements.
Coinscribble works closely with partner agency Coinbound to offer customized PR distribution packages:
- Basic distribution to crypto blogs and smaller outlets: $299+
- Complete coverage across all partner outlets: $29,999+
Coinscribble is particularly effective for:
- Projects seeking broad coverage across many crypto publications
- Teams wanting direct access to crypto media without agency intermediaries
- Companies with regular announcements needing consistent distribution
- Startups looking to build media presence across multiple tiers of publications
5. ReBlonde
ReBlonde distinguishes itself as an award-winning PR agency that specializes in blockchain and cryptocurrency projects. ReBlonde offers full-service PR capabilities with a particular strength in securing both crypto and mainstream media coverage.
ReBlonde's press release distribution strategy has secured placements in over 700 media outlets for clients, including high-profile features in Mashable, BBC, TechCrunch, Forbes, and all major crypto publications. This dual-audience approach ensures crypto projects gain visibility not just within the blockchain community but also with potential investors and users from traditional tech sectors.
What sets ReBlonde apart from pure distribution services is their strategic approach to crafting newsworthy angles for crypto projects. Their team of early crypto adopters understands how to position blockchain innovations for maximum media interest.
ReBlonde offers comprehensive crypto PR services, including:
- Press release writing and distribution
- Media relations and journalist outreach
- Thought leadership placement
- Crisis communications for volatile crypto markets
- Messaging and positioning strategy
As a full-service agency, ReBlonde typically works on monthly retainers starting at $10,000, with comprehensive campaigns for major launches or announcements ranging from $15,000 to $30,000 depending on scope and media targets.
ReBlonde is particularly well-suited for:
- Crypto projects seeking crossover coverage in mainstream tech and financial media
- Blockchain startups with complex offerings requiring strategic messaging
- Companies needing both press release distribution and ongoing media relations
- Projects requiring crisis management or reputation repair within the crypto ecosystem
6. Luna PR
Luna PR has established itself as a leading blockchain and cryptocurrency public relations agency with a unique global footprint. Based in Dubai, this specialized crypto PR firm offers international media coverage with particular strength in connecting blockchain projects to Middle Eastern and Asian markets.
Luna PR's 70+ member team has secured thousands of high-profile media placements for cryptocurrency and blockchain clients. Their press release distribution capabilities span major crypto news outlets, blockchain publications, and financial media across multiple regions.
What distinguishes Luna PR in the competitive crypto PR landscape is their international approach. The agency assists blockchain projects in emerging crypto markets like the Middle East with sensitive regulatory narratives.
Luna PR has managed successful cryptocurrency PR campaigns for:
- Ripple MENA (Middle East and North Africa division)
- Huobi exchange
- FibSwap DeFi platform
- XinFin blockchain network
Luna PR offers a comprehensive suite of blockchain PR services:
- Crypto press release creation and distribution
- Blockchain media relations and journalist outreach
- Cryptocurrency event PR and speaking engagements
- Digital asset and token launch publicity
- Web3 thought leadership placement
- Crypto influencer engagement
- Crisis communications for volatile market conditions
As a premium service with a large team, Luna PR typically works on monthly retainers starting around $10,000-$15,000, with comprehensive international campaigns ranging upward depending on geographic scope and services required.
Luna PR is particularly effective for:
- Blockchain companies seeking global media presence
- Cryptocurrency projects targeting Middle Eastern investors and users
- Digital asset firms requiring speaking opportunities at international events
- Crypto startups needing multilingual press coverage across different regions
7. Melrose PR
Melrose PR stands out as a Los Angeles-based cryptocurrency public relations agency that pivoted to focus exclusively on blockchain and digital asset clients in 2016, making them one of the longer-established specialized crypto PR firms in the industry.
Melrose PR has distinguished itself through its ability to secure cryptocurrency press coverage in traditional financial and business media. Their targeted PR campaigns have resulted in client features in prestigious outlets like Reuters, Barron's, Yahoo Finance, and other mainstream publications that typically maintain high barriers for crypto projects.
Melrose PR has managed public relations campaigns for significant crypto industry players:
- Ethereum Classic Labs - Secured ongoing coverage of development initiatives
- Coinmama cryptocurrency exchange - Positioned executives as market experts
As a specialized blockchain PR agency, Melrose PR offers:
- Crypto press release creation and targeted distribution
- Digital asset media relations and journalist outreach
- Blockchain thought leadership placement
- Token launch and ICO publicity campaigns
- NFT project promotions and announcements
- Cryptocurrency content marketing strategy
- Web3 brand positioning and messaging
Melrose PR typically structures engagements as monthly retainers, depending on scope and intensity of media relations activities required.
Melrose PR is particularly well-suited for:
- Cryptocurrency projects seeking coverage in traditional financial media
- Blockchain startups needing educational content about complex technologies
- Digital asset companies with a focus on North American markets
- Crypto projects requiring ongoing press relationship development rather than one-off announcements
8. Ninja Promo
Ninja Promo is a crypto PR agency offering subscription-based packages to blockchain publicity. Operating since 2017, this digital asset marketing and public relations firm has developed flexible cryptocurrency PR packages that allow blockchain projects to access ongoing press coverage without the high upfront costs typical of traditional crypto PR retainers.
What sets Ninja Promo apart from other top crypto PR agencies is their metrics-focused methodology. Their campaigns incorporate detailed analytics on press release performance, measuring factors like reader engagement, social sharing, and referral traffic to client websites.
Ninja Promo has secured significant results for cryptocurrency clients:
- Helped HTX (formerly Huobi) generate $20 million in revenue through targeted PR and marketing within 180 days
- Increased social media engagement rates for Rebus blockchain platform
- Maintained consistent press coverage for Dash cryptocurrency across market cycles
As a subscription-based blockchain PR agency, Ninja Promo offers:
- Monthly crypto press release packages
- Ongoing digital asset media relations
- Cryptocurrency content marketing integration
- Blockchain influencer coordination
- Web3 social media amplification
- DeFi and exchange announcement distribution
Their subscription packages are not publicly available but can be gotten by reaching out to the team.
Ninja Promo is particularly well-suited for:
- Cryptocurrency startups with limited PR budgets seeking professional distribution
- Blockchain projects requiring consistent media presence beyond major announcements
- Digital asset companies looking for measurable PR performance metrics
- Crypto firms in competitive sectors needing regular visibility
9. Bitcoin PR Buzz
Bitcoin PR Buzz holds the distinction of being the oldest dedicated cryptocurrency public relations service in the industry, having provided blockchain PR services since the early Bitcoin days. With over a decade of experience, this pioneering crypto PR agency has established deep roots in digital asset media and has evolved alongside the blockchain ecosystem.
Bitcoin PR Buzz has built one of the most comprehensive cryptocurrency press release distribution networks, serving over 1,000 blockchain clients during its history. Their established relationships with crypto news platforms, Bitcoin-focused blogs, and mainstream financial publications enable them to secure widespread coverage for blockchain announcements.
Bitcoin PR Buzz offers a complete range of blockchain publicity services:
- Cryptocurrency press release writing and distribution
- Bitcoin and digital asset media relations
- Blockchain announcement amplification
- Token launch and ICO publicity
- Exchange listing announcements
- Web3 project visibility campaigns
- Ongoing crypto media coverage packages
Bitcoin PR Buzz is particularly well-suited for:
- Cryptocurrency startups seeking established, reliable press distribution
- Blockchain projects wanting guaranteed placement rather than "pitch" approaches
- Digital asset companies requiring multi-tier media coverage
- Token projects looking to work with experienced crypto PR professionals
10. Coinbound
Coinbound rounds out our list of top crypto PR agencies with its distinctive approach that integrates traditional cryptocurrency press relations with influencer marketing.
Founded in 2018, this digital asset PR firm maintains relationships with major crypto publishers including Decrypt, Cointelegraph, Blockworks, and even mainstream tech outlets like TechCrunch.
Their press release distribution capabilities extend across more than 50 cryptocurrency news sites, allowing them to secure widespread coverage for blockchain announcements.
Coinbound has managed successful digital asset publicity campaigns for:
- eToro cryptocurrency trading platform
- Immutable blockchain gaming ecosystem
- TRON blockchain network
- Gala Games NFT gaming platform
- Litecoin cryptocurrency
- Nexo crypto lending service
As a comprehensive blockchain PR agency, Coinbound offers:
- Cryptocurrency press release creation and distribution
- Digital asset media relations with journalists
- Token launch publicity campaigns
- Crypto influencer coordination
- Podcast appearance booking for blockchain executives
- Web3 thought leadership placement
- Ongoing media visibility packages
Coinbound typically structures engagements through custom-packaged services based on client needs.
Coinbound is particularly effective for:
- Cryptocurrency projects seeking both media coverage and influencer exposure
- Blockchain startups requiring integrated, multi-channel publicity
- Digital asset companies targeting retail crypto users
- Token launches needing both press announcements and community engagement
What is a Crypto PR Agency?
A crypto PR agency is a specialized public relations firm that focuses exclusively on promoting blockchain projects, cryptocurrency companies, and digital asset initiatives to relevant media outlets and target audiences. These specialized crypto PR services offer press release services specifically tailored to the blockchain ecosystem, including:
- exchange listing announcements
- token launch publicity
- protocol upgrade communications
- partnership reveals
They maintain established relationships with cryptocurrency journalists, blockchain industry influencers, and crypto-focused publications that general PR firms typically lack.
Most importantly, effective crypto PR services understand the rapid pace of the digital asset space, with many offering 24/7 support to accommodate the global, always-on nature of cryptocurrency markets.
What's the Difference Between Press Release Distribution and Full-Service Crypto PR?
The difference between press release distributors like Blockchain-Ads PR and full-service firms like Ninja Promo and Reblonde is that distributors only syndicate pre-written content, while full-service firms provide comprehensive PR strategy and management.
Many leading cryptocurrency projects utilize both approaches—engaging a full-service agency for strategy while leveraging distribution networks for maximum syndication of major announcements.
How Do You Choose the Right Crypto PR Agency for Your Project?
You choose the right crypto PR agency for your blockchain project by first clearly defining your specific publicity goals, target audience, and budget constraints. Then, you examine your options by evaluating the following:
- media reach (which publications they can access)
- pricing models (retainer vs. per-release)
- verifiable results for previous clients in your sector
For maximum crypto-specific coverage, distribution networks like Blockchain-Ads PR or Chainwire offer guaranteed placements across multiple crypto publications.
The ideal crypto PR agency for your project should also align with your timeline—some offer rapid distribution while others focus on developing deeper media relationships over time.
What Are the Typical Pricing Models for Crypto PR Services?
The typical pricing structures for top cryptocurrency PR agencies generally fall into three main categories:
- per-release distribution fees
- monthly retainers
- project-based packages
For press release distribution services like Blockchain-Ads PR and Chainwire, costs typically range from $20,000 to $100,000 for premium placement in top-tier crypto publications like CoinDesk and Cointelegraph.
The best crypto PR agencies operating on retainer models usually charge between $10,000 and $50,000 per month depending on the scope of services, media reach, and campaign intensity.
Many leading crypto PR agencies also offer project-based pricing for specific initiatives like token launches or major announcements, typically ranging from $15,000 to $30,000 for a concentrated campaign across multiple media outlets.
What Are the Best Crypto PR Practices for 2025?
The best crypto PR strategy begins with services like Blockchain-Ads for massive distribution across tier-one publications to build trust, followed by amplification through paid advertising, social media marketing, email marketing, and other crypto marketing strategies.
Press releases should follow publication guidelines by avoiding buzzwords or overhype to improve approval chances.
Cryptocurrency PR in 2025 emphasizes:
- Regulatory compliance narratives
- Real-world utility proof points
- Educational content explaining blockchain innovations
- Security, sustainability, and institutional adoption angles
- Consistent media presence through announcements, third-party validation, and thought leadership
Projects are finding success with vertical-specific pitching to industry media, data-backed narratives with tangible metrics, proactive crisis preparedness planning, and executive positioning of named founders as trustworthy experts.
The focus has shifted from hype to substantive news, with quality coverage coming from actual innovation, mainstream adoption examples, and educational content.
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