Crypto and blockchain companies publish press releases to share news, updates, or milestones with investors, media outlets, and the public. These releases help build credibility, attract attention, and communicate key developments in simple terms.
When writing a crypto press release, companies usually share one of five main types of news:
- Token launches: (new cryptocurrency introductions)
- Milestone updates: (like mainnet launches or protocol upgrades)
- Partnerships: (collaborations with exchanges or other projects)
- Industry research: (market analysis or trend reports)
- Exchange listings: (new trading platform availability)
Every crypto press release follows a simple pattern. It starts with a catchy title, then tells the most important news right away. After that, it gives more details, includes what important people say about the news, and ends with information about the company and who to contact with questions.
After writing, companies have two main ways to distribute your crypto PR with people.
- They can use a distribution service like Blockchain-Ads PR, which sends the news to over 400 crypto websites at once.
- Or they can work with PR agencies that have special connections with news websites.
Most companies choose distribution services because they're faster and guarantee their news will be published, usually within two days.
This guide will help you understand everything about crypto press releases—from choosing what type of announcement to make to writing it clearly and finally getting it published where people can see it.
What is a crypto press release?
A crypto press release is an official announcement or piece of news distributed to media outlets, journalists, or directly to the public about developments, updates, or news related to a cryptocurrency, blockchain project, or the crypto industry in general.
It is used by crypto companies, blockchain startups, and related businesses to promote their projects, share important milestones, or attract attention from investors, partners, or users.
What are the types of crypto press releases?
There are mainly five types of crypto press releases used by companies in the industry, including:
- Token launch announcement
- Milestone press release
- Partnership Announcement
- Crypto Industry Research
- Exchange listing announcement
Every crypto press release type comes with its own goals and objective which we covered in our crypto PR strategy guide.
We’ll further explain each type of crypto press release with examples from recent campaigns executed on Blockchain-Ads PR by different crypto companies. These crypto press release examples by type will help you better understand what these publications look like.
1. Token launch announcement
A token launch press release is a formal announcement that introduces a new cryptocurrency or digital token to the market. These announcements cover various types of token launches, from memecoins to utility tokens to governance tokens.
For example, Dr. Pepe AI recently announced the launch of their memecoin, which they distributed to top publications like Cointelegraph Lite using Blockchain-Ads PR.
Token launch press releases are crucial because they serve as the first official introduction to potential investors and the broader crypto market. A well-crafted announcement can:
- Generate immediate attention from crypto investors and traders looking for new opportunities
- Establish credibility by explaining the token's purpose and roadmap
- Create momentum for the initial token sale or listing
The success of a token launch often depends on how effectively its announcement captures attention and communicates value. A strong press release can lead to increased visibility across crypto media, rapid community growth, and successful fundraising through presales or initial exchange offerings.
2. Milestone announcement
A milestone announcement press release highlights significant technical or developmental achievements in a blockchain project's journey. These announcements typically cover:
- Mainnet launches and major protocol upgrades
- New technological features and capabilities
- Security improvements and audit results
For example, as shown in the screenshot below, Saga announced the launch of their Mainnet 2 using Blockchain-Ads PR, marking a crucial evolution in their Layer-1 blockchain infrastructure.
Saga’s milestone announcement was picked up by Cointelegraph, CoinDesk, and other crypto publications, pushing its reach to over 250 million potential users.
Milestone announcements are vital because they showcase a project's technical progress and commitment to their roadmap. A well-structured announcement can:
- Build confidence among existing investors and community members
- Attract new partnerships and integrations
- Signal project maturity to the broader blockchain ecosystem
3. Partnership Announcement
Partnership announcements are common crypto PR examples—they showcase new collaborations that directly benefit users or expand a project's capabilities. These announcements typically cover:
- Platform integrations (like adding new payment options or cross-chain bridges)
- Business partnerships (such as exchange listings or validator node agreements)
- Development collaborations (for building new features or improving infrastructure)
For example, as shown in the screenshot below, Bitget recently partnered with the TRON blockchain, which involved them buying $10M of TRX.
These crypto partnership press releases matter because they show your company is actively growing and building. A clear partnership announcement helps you get media coverage, shows progress to your community, and attracts attention from potential users or investors.
4. Crypto Industry Research
Crypto research press releases share industry insights, market analysis, or predictions backed by data. They're an effective PR example when your company has unique information to share. These announcements typically cover:
- Market analysis and trend forecasts
- Technical research findings
- Industry surveys and user behavior data
For example, as shown in the screenshot below, BitMEX released their "2025 Crypto Market Outlook" press release, highlighting key trends and market predictions based on their trading data and industry research.
Research press releases work well for establishing your company as an industry authority. They often get picked up by crypto media because they provide newsworthy, data-driven content that journalists can quote.
5. Exchange listing announcement
Exchange listing announcements tell the market that your token is becoming available for trading on new platforms. These press releases are key visibility opportunities, typically covering:
- Trading pairs and listing date/time
- Supported exchanges and deposit timelines
- Trading incentives or listing promotions
For example, as shown in the screenshot below, $CHIRP announced their multi-exchange listing on KuCoin, Gate.io, and MEXC, detailing the trading pairs, deposit schedules, and special launch events planned for each platform.
Exchange listing press releases are crucial for driving trading volume and expanding your token's reach. They need to be clear and precise—traders and investors want specific details about when and where they can buy your token.
What is the format for writing crypto PR?
What is the format for writing crypto PR? The format for writing a crypto press release is pretty much the same for any of the types we've mentioned already. While each announcement type has its unique elements, they all follow a standard structure that helps journalists and readers quickly understand your news.
Key components of a crypto press release include:
- Headline: Clear, newsworthy title that includes your project name and key announcement
- Lead paragraph: Who, what, when, where, and why in the first 2-3 sentences
- Body content: Supporting details, features, and benefits
- Quotes: Comments from your CEO, partners, or key team members
- Boilerplate: Brief company description and background
- Contact information: media contact details for follow-up questions
Here’s a screenshot of a typical format for writing a crypto press release:
For a detailed breakdown of how to structure your crypto press release, including templates and writing tips, check out our comprehensive guide on How to Write a Crypto Press Release. This guide will walk you through each component and show you how to adapt the format for different types of announcements.
Regardless of your announcement type, always include contact information and your company boilerplate at the end. Media outlets often copy these directly for their articles, so make sure they're clear and up-to-date.
How can you distribute your crypto press release?
Once you've crafted your crypto press release, you have several distribution options to get your news in front of the right audience. Each method has its own requirements, costs, and potential reach. The options include
- Distribution using Blockchain-Ads PR
- Distributing using PR agencies
Each option offers different levels of reach and guaranteed publications, which we’ll discuss below.
Can you distribute using Blockchain-Ads?
Yes, you can distribute your press release through a distribution service like Blockchain-Ads PR. The service offers direct access to major crypto publications and guaranteed coverage based on your chosen package.
Blockchain-Ads PR reaches over 400+ crypto and blockchain publications, with guaranteed placement in top-tier and mid-tier crypto media outlets. Their distribution network includes:
- Tier 1: Major publications like Cointelegraph, CoinDesk, and Bitcoin.com
- Tier 2: Established crypto news sites like CryptoPotato, NewsBTC, and Bitcoinist
- Tier 3: Regional and niche crypto publications
Some notable press releases distributed through Blockchain-Ads include:
- Dr Pepe AI's token launch announcement
- Saga's Mainnet 2 release
- $CHIRP's multi-exchange listing
Can you distribute on Cointelegraph?
Yes, you can distribute your press release on Cointelegraph through two methods: directly via Cointelegraph Formula or through a PR distribution service like Blockchain-Ads.
Cointelegraph Formula, the advertising arm of Cointelegraph, offers direct press release publication on Cointelegraph.com. While this guarantees your placement on one of crypto's most-read news sites, it's limited to just Cointelegraph and requires separate arrangements for other publications.
Using a PR distribution service like Blockchain-Ads offers a more comprehensive solution that includes Cointelegraph distribution together with other tier-one publications.
Can you distribute on CoinDesk?
Yes, you can publish your press release on CoinDesk either by contacting their team directly or filling out the press release submission form on their website. CoinDesk maintains strict editorial guidelines and requires thorough verification of all claims made in press releases.
While direct submission to CoinDesk is possible, using a distribution service can increase your chances of acceptance by ensuring your press release meets all requirements before submission. This is particularly helpful if you're new to crypto PR or unsure about CoinDesk's specific guidelines.
Can you distribute on CryptoPotato?
Yes, you can distribute content, particularly press releases or news articles, on CryptoPotato.
CryptoPotato is a well-known cryptocurrency news website that allows for submissions from various projects and individuals looking to share information with the crypto community.
You can either submit directly through their website or utilize a press release distribution service that includes CryptoPotato as a target publication.
Should you distribute using PR agencies?
Crypto PR agencies like MarketAcross, Crypto PR Lab, and Luna PR can help distribute your press releases. These agencies often have established relationships with crypto media outlets and offer additional PR services beyond just distribution. For a complete list of top crypto PR agencies and their specialties, check out our Top 10 Crypto PR Agencies guide.
Working with PR agencies typically involves:
- Initial consultation to understand your project and goals
- Press release review and refinement
- Media list creation based on your target audience
- Direct outreach to journalists and editors
- Follow-up communications and coverage tracking
When choosing an agency, ask about their recent placement success rates and request examples of crypto press releases they've successfully distributed. This will help you gauge their effectiveness in your specific niche.
Should you use a crypto PR distribution service or an agency?
For most crypto projects looking to distribute press releases, distribution services offer the best balance of cost, speed, and guaranteed results. These platforms are specifically built for crypto press release distribution, offering direct publishing channels to major crypto media outlets.
Here's why distribution services often work better for press releases:
- Guaranteed publications in specific outlets
- Faster turnaround times (usually 24-48 hours)
- Clear, upfront pricing per release
- No monthly commitments or retainers required
Here's a head-to-head comparison:
Pro tip: Many PR agencies actually use distribution services as their backend solution for guaranteed placements.
By working directly with a distribution service, you're cutting out the middleman and often getting the same results faster and at a better price point.
Save agency relationships for when you need a comprehensive PR strategy beyond just press release distribution.
.avif)
