Crypto Press Release: Types & Examples, Format, and Distribution

Cryptocurrency and blockchain companies publish press releases to share news, updates, or major events with investors, the media, and the public. These publications help build credibility, attract attention, and communicate key developments in simple terms. When writing a crypto press release, companies typically share one of five main types of news:

• Token Launches: (new cryptocurrency introductions)
• Major Updates: (such as mainnet launches or protocol upgrades)
• Partnerships: (collaborations with exchanges or other projects)
• Industry Research: (market analysis or reports on trends)
• Exchange Listings: (availability on a new trading platform)

Each crypto press release follows a simple structure. It starts with a catchy headline, then immediately shares the most important news. After that, it provides more details, includes quotes from key figures, and ends with company information and contact details for any inquiries.

After writing, companies have two main ways to distribute their crypto press release to the public.

• They can use a distribution service like Blockchain-Ads PR, which sends the news to over 400 crypto websites at once.
• They can also work with PR agencies that have strong connections with news outlets.

Most companies choose distribution services because they’re faster and guarantee their news will be published—usually within two days.

This guide will help you understand everything about crypto press releases, from choosing the type of announcement, writing it clearly, and finally publishing it where people will see it.

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What is a crypto press release?

A crypto press release is an official announcement or news item shared with media outlets, journalists, or directly with the public about developments, updates, or events related to a cryptocurrency, a blockchain project, or the crypto industry in general.

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It is used by crypto companies, blockchain startups, and related businesses to promote their projects, share key milestones, or attract the attention of investors, partners, or users.

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What are the main goals of crypto PR marketing?

The main goals of crypto PR marketing focus on using press releases in major crypto media to establish and strengthen your project’s position in the market. A well-executed press release strategy is your key channel to reach potential users or investors, build market credibility, and control your project’s narrative in the blockchain space.

Your press release strategy should focus on these core objectives:

• Reinforce trust and credibility
• Increase visibility
• Attract investors
• Manage crises

The first and most fundamental goal is to reinforce trust and credibility through consistent, verifiable announcements in respected crypto publications. This lays the foundation for your media presence and shapes how the market views your project.

Next comes increasing visibility, where strategically placing press releases in top-tier crypto outlets expands the reach of your project’s developments and achievements to a wider audience.

Once a credible presence is in place, attracting investors becomes a natural progression. Your press releases now serve as official records of growth and market validation—key signals investors look for.

Finally, being crisis-ready ensures you can quickly issue official statements through the same trusted media channels when needed, protecting your project’s reputation and market standing.

What are the types of crypto press releases?

There are mainly five types of crypto press releases used by companies in the industry, including:

• Token launch announcement
• Milestone press release
• Partnership announcement
• Cryptocurrency industry research
• Exchange listing announcement

Each type of crypto press release has its own goals and objectives, which we covered in the previous section. We’ll now explain each type in more detail with examples of recent campaigns run through Blockchain-Ads PR by various crypto companies. These crypto press release examples by type will help you better understand what these publications look like.

1. Token launch announcement

A token launch press release is an official announcement introducing a new cryptocurrency or digital token to the market. These announcements cover various types of token launches, from memecoins to utility and governance tokens.

For example, Dr. Pepe AI recently announced the launch of its memecoin, which they distributed to top publications like Cointelegraph Lite using Blockchain-Ads PR.

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Token launch press releases are crucial because they serve as the first official introduction to potential investors and the entire crypto market. A well-crafted announcement can:

• Attract immediate attention from crypto investors and traders looking for new opportunities
• Establish your credibility by explaining the token’s purpose and roadmap
• Create momentum for the token sale or initial listing

The success of a token launch often depends on how effectively its announcement captures attention and communicates value. A strong press release can lead to increased visibility on crypto media, rapid community growth, and successful fundraising through presales or initial exchange offerings.

2. Milestone announcement

A milestone press release highlights major technical or development achievements in a blockchain project’s journey. These announcements typically cover the following topics:

• Mainnet launches and major protocol upgrades
• New features and technological capabilities
• Security assurances and audit results

For example, as shown in the screenshot below, Saga announced the launch of its Mainnet 2 using Blockchain-Ads PR, marking a crucial step forward in their layer-1 blockchain infrastructure.

Saga’s milestone announcement was picked up by Cointelegraph, CoinDesk, and other crypto publications, reaching over 250 million potential users.

Milestone announcements are essential because they highlight a project’s technical progress and its commitment to its roadmap. A well-structured announcement can:

• Reinforce trust among existing investors and community members
• Signal new partnerships and integrations
• Show the project’s maturity to the broader blockchain ecosystem

3. Partnership announcement

Partnership announcements are common examples of crypto PR: they showcase new collaborations that directly benefit users or expand a project’s capabilities. These announcements typically cover the following topics:

• Platform integrations (such as adding new payment options or cross-chain bridges)
• Business partnerships (such as exchange listings or validator node agreements)
• Development collaborations (to build new features or enhance infrastructure)

For example, as shown in the screenshot below, Bitget recently partnered with the TRON blockchain, which led them to purchase $10 million worth of TRX.

These crypto partnership press releases are important because they show that your company is actively growing and expanding. A clear partnership announcement helps you gain media coverage, show progress to your community, and attract attention from potential users or investors.

4. Cryptocurrency industry research

Crypto research press releases share industry insights, market analysis, or data-backed forecasts. They are an effective PR example when your company has unique information to share. These announcements typically cover:

• Market Analysis and trends
• Results of the technical research
• Sectors Investigations and data on the Users Comportement

For example, as shown in the screenshot below, BitMEX released its press release titled “2025 Crypto Market Outlook,” highlighting key trends and market forecasts based on its trading data and industry research.

Research press releases work well to position your company as an industry authority. They are often picked up by crypto media because they offer data-driven, interesting content that journalists can cite.

5. Exchange listing announcement

Exchange listing announcements inform the market that your token is becoming available for trading on new platforms. These press releases are key visibility opportunities and typically cover:

• Trading pairs and listing date/time
• Supported exchanges and deposit timelines
• Trading incentives or listing promotions

For example, as shown in the screenshot below, $CHIRP announced its multi-exchange listing on KuCoin, Gate.io, and MEXC, detailing the trading pairs, deposit schedules, and special launch events planned for each platform.

Exchange listing press releases are essential for boosting trading volume and expanding your token’s reach. They must be clear and precise—traders and investors want specific details on when and where they can buy your token.

What is the format for writing crypto PR?

The format for writing a crypto press release is roughly the same for all the types we’ve already mentioned. While each type of announcement has its own elements, they all follow a standard structure that allows journalists and readers to quickly understand your news.

The main elements of a crypto press release are:

• Title: Clear, newsworthy headline that includes your project name and the key announcement
• Lead paragraph: Who, what, when, where, and why in the first 2–3 sentences
• Body content: Additional information, features, and benefits
• Quotes: Comments from your CEO, partners, or key team members
• Boilerplate: Brief description and background of the company
• Contact information: Media contact details for follow-up questions

Here is a screenshot of a typical format for writing a crypto press release:

For a detailed explanation on how to structure your crypto press release—including templates and writing tips—check out our complete guide on How to Write a Crypto Press Release. This guide explains each component and shows you how to adapt the format to different types of announcements.

Whatever your announcement type, always include your contact details and company description at the end. Media outlets often copy this information directly for their articles, so make sure it’s clear and up to date.

How can you distribute your crypto press release?

Once you’ve written your crypto press release, you have several distribution options to get your news in front of the right audience. Each method has its own requirements, costs, and potential reach. Options include:

1. Distribution using Blockchain-Ads PR
2. Distribution through PR agencies

Each option offers different levels of reach and guaranteed placements, which we’ll discuss below.

Can you distribute using Blockchain-Ads?

Yes, you can distribute your press release through a distribution service such as Blockchain-Ads PR. The service provides direct access to major crypto publications and guaranteed coverage based on the package you choose.

Blockchain-Ads PR reaches over 400 crypto and blockchain publications, with guaranteed placement in top and mid-tier crypto media. Their distribution network includes:

• Tier 1: Major publications such as Cointelegraph, CoinDesk, and Bitcoin.com
• Tier 2: Established crypto news sites such as CryptoPotato, NewsBTC, and Bitcoinist
• Tier 3: Regional and niche crypto publications

Some notable press releases distributed through Blockchain-Ads include:

• Dr. Pepe AI’s token launch announcement
• Saga’s Mainnet 2 launch
• $CHIRP’s multi-exchange listing

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Can you distribute on Cointelegraph?

Yes, you can distribute your press release on Cointelegraph in two ways: directly through Cointelegraph Formula or through a PR distribution service such as Blockchain-Ads.

Formule Cointelegraph, the advertising arm of Cointelegraph, offers direct press release publication on Cointelegraph.com. While this guarantees placement on one of crypto’s most-read news sites, it is limited to Cointelegraph and requires separate arrangements for other publications.

Using a PR distribution service like Blockchain-Ads offers a more comprehensive solution that includes Cointelegraph distribution along with other top-tier publications.

Can you distribute on CoinDesk?

Yes, you can publish your press release on CoinDesk either by contacting their team directly or by filling out the press release submission form on their website. CoinDesk has strict editorial guidelines and requires thorough verification of all claims made in press releases.

While direct submission to CoinDesk is possible, using a distribution service can increase your chances of acceptance by ensuring your press release meets all requirements before submission. This is particularly helpful if you’re new to crypto PR or unsure about CoinDesk’s specific guidelines.

Can you distribute on CryptoPotato?

Yes, you can distribute content, including press releases or news articles, on CryptoPotato.

CryptoPotato is a well-known cryptocurrency news website that allows submissions from various projects and individuals looking to share information with the crypto community.

You can submit directly through their website or use a press release distribution service that includes CryptoPotato as a target publication.

Should you distribute using PR agencies?

Crypto PR agencies like MarketAcross, Crypto PR Lab, and Luna PR can help distribute your press releases. These agencies often have established relationships with crypto media and offer additional PR services beyond simple distribution. For a complete list of the best crypto PR agencies and their specialties, check out our Guide to the Top 10 Crypto PR Agencies.

Working with PR agencies typically involves:

• Initial consultation to understand your project and goals
• Press release review and enhancement
• Media list creation based on your target audience
• Direct outreach to journalists and editors
• Follow-up communications and coverage tracking

When choosing an agency, ask about their recent placement success rates and request examples of crypto press releases they’ve successfully distributed. This will help you gauge their effectiveness in your specific niche.

Should you use a crypto PR distribution service or an agency?

For most crypto projects looking to distribute press releases, distribution services offer the best balance of cost, speed, and guaranteed results. These platforms are specifically designed for crypto press release distribution, offering direct publishing channels to major crypto media.

Here’s why distribution services often work better for press releases:

• Guaranteed publications in specific outlets
• Faster turnaround times (typically 24–48 hours)
• Upfront and clear pricing per release
• No commitment or monthly retainers required

Here’s a direct comparison:

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Pro tip: Many PR agencies actually use distribution services as their primary solution for guaranteed placements. By working directly with a distribution service, you cut out the middleman and often get the same results faster and at a better price. Save agency relationships for when you need a comprehensive PR strategy that goes beyond simple press release distribution.

How to distribute your crypto PR using Blockchain-Ads PR?

Once you’ve written your press release in line with the publisher’s guidelines, you can use Blockchain-Ads PR to distribute it across major crypto media publications. Here’s what the process looks like:

1. Define your campaign goals—Determine exactly what you want your press releases to achieve
2. Select the appropriate PR package—Choose the distribution plan that fits what you’re trying to accomplish
3. Prepare and optimize your press release—Write your announcement in a way that grabs attention and gets picked up
4. Submit your crypto press release for distribution—Get your news out at the right time and place
5. Monitor performance and analyze results—Find out what worked and what didn’t, and make the next one even better

We’ll now break down each of these steps in detail, showing you exactly how to handle each part of the process.

1. Define your campaign goals

Defining campaign goals is not about vague objectives like “gaining more visibility.” Your crypto PR goals should be directly tied to what your business needs in the next ten days.

Start by asking what success looks like in the next 3–6 months:

• Market Recognition—Do you need more people talking about your project in major crypto communities?
• Position on the market—Are you launching something that proves your tech actually works?
• Investment Interest—Do you need to showcase major partnerships and integrations?
• Build Trust—Are you looking to establish credibility through real-world adoption?

Choose one primary goal and perhaps a secondary goal. This keeps your press release focused and makes it easier to measure success later.

Take Saga’s recent Mainnet 2.0 launch announcement—their primary goal was clearly market positioning, proving they delivered on their layer-1 scalability promises with a functioning mainnet.

Their secondary goal? Investment interest, shown by highlighting their partnership with Uniswap, signaling that major DeFi players are already building on their infrastructure.

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Their secondary goal? Investment interest, shown by highlighting their partnership with Uniswap, signaling that major DeFi players are already building on their infrastructure.

2. Select a Crypto PR package

Your PR package should match what you’re announcing and where you need it to land. It’s about picking the right tool for the job: you wouldn’t use the same package for a major mainnet launch as you would for a minor protocol update.

Blockchain-Ads PR offers three main package tiers, plus the option to customize your own distribution portfolio:

• Enterprise Package ($70,000): Gets you access to all major crypto sites like Cointelegraph, CoinDesk, and BeInCrypto, plus 120+ additional placements, reaching a potential audience of over 350 million.
• Premium Package ($50,000): Includes Cointelegraph, BeInCrypto, and 60+ additional placements, with a potential reach of over 220 million.
• Advanced Package ($20,000): Includes Bitcoin.com and 35+ additional placements, reaching over 89 million potential readers.

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The key is to match your package to both the value of your news and your budget. For example, Saga and Uniswap went with the Enterprise package for their mainnet announcement to maximize reach across all top-tier publications.

Meanwhile, Dr. Pepe AI chose the Premium package for their memecoin campaign, which provided strong coverage while fitting their launch-phase budget.

Can’t find the perfect fit? You can also build your own distribution portfolio by selecting the specific publications that matter most to your target audience.

3. Prepare and optimize your press release

Preparing your press release properly means hitting all the critical elements while avoiding common crypto PR pitfalls. Here’s what makes a crypto press release stand out:

Your headline needs to grab attention without sounding like hype:

• Good: “Layer-1 Protocol Launches Mainnet 2.0, Processing 500,000 TPS in Tests”
• Bad: “Revolutionary Blockchain Project Will Change DeFi Forever”

The lead paragraph should answer five key questions:

• What are you announcing exactly?
• Why does it matter to the crypto space?
• Who is involved (partnerships, integrations)?
• When is it happening?
• How does it work (briefly)?

Back up your announcement with:

• Real numbers and metrics (TVL, TPS, user count)
• Quotes from your founders or key partners
• Links to technical documentation or demos
• Clear next steps for readers

Pro tip: Most crypto journalists scan hundreds of releases daily. Make their job easy by front-loading your key information and ensuring technical details are clear and verifiable. This significantly boosts your chances of getting picked up by top publications.

4. Submit your press release for distribution

Submitting your press release on Blockchain-Ads is straightforward, but attention to detail matters. Here’s your step-by-step process:

1. Select your distribution plan: Pick one of the ready-made packages (Enterprise, Premium, or Advanced) or customize your own portfolio by selecting specific publications and adding them to your cart.
2. Submit your press release: Prepare your press release in a Google Doc, then click Place Order to add your press release title and the Google Doc link containing your press release. Ensure sharing permissions are set correctly.
3. Set your timeline and details: Choose between immediate or scheduled distribution. If scheduling, pick your preferred date and time. Then, fill in your company details.

Once done, double-check all details before clicking Submit.

Quick tip: Before hitting that submit button, verify your press release follows the recommended guidelines. It’s not just about formatting—it’s about ensuring publications can verify and publish your news quickly.

Even with the best distribution package, your release needs to meet editorial standards to get picked up.

5. Monitor performance and analyze results

Tracking your press release performance is straightforward with Blockchain-Ads PR’s real-time analytics dashboard. As soon as you hit Submit, you can start tracking your distribution’s progress:

The dashboard lets you see:

• Which publications received your release
• When each article goes live
• Direct links to published articles
• Overall distribution progress

Want to dig deeper into traffic data? While not always necessary, you can add UTM parameters to your links in the press release. This lets you track:

• Direct website visits from each publication
• Which outlets drive the most engaged visitors
• How readers interact with your content

Pro tip: Don’t get too hung up on direct traffic stats. Press releases published in top-tier crypto publications often have a ripple effect: other sites pick up the story, social media starts buzzing, and your news spreads organically across the crypto ecosystem.

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