Crypto and blockchain companies publish press releases to share news, updates, or milestones with investors, media outlets, and the public. These releases help build credibility, attract attention, and communicate key developments in simple terms.
When writing a crypto press release, companies usually share one of five main types of news:
- Token launches: (new cryptocurrency introductions)
- Milestone updates: (like mainnet launches or protocol upgrades)
- Partnerships: (collaborations with exchanges or other projects)
- Industry research: (market analysis or trend reports)
- Exchange listings: (new trading platform availability)
Every crypto press release follows a simple pattern. It starts with a catchy title, then tells the most important news right away. After that, it gives more details, includes what important people say about the news, and ends with information about the company and who to contact with questions.
After writing, companies have two main ways to distribute your crypto PR with people.
- They can use a distribution service like Blockchain-Ads PR, which sends the news to over 400 crypto websites at once.
- Or they can work with PR agencies that have special connections with news websites.
Most companies choose distribution services because they're faster and guarantee their news will be published, usually within two days.
This guide will help you understand everything about crypto press releases—from choosing what type of announcement to make to writing it clearly and finally getting it published where people can see it.
What is a crypto press release?
A crypto press release is an official announcement or piece of news distributed to media outlets, journalists, or directly to the public about developments, updates, or news related to a cryptocurrency, blockchain project, or the crypto industry in general.
It is used by crypto companies, blockchain startups, and related businesses to promote their projects, share important milestones, or attract attention from investors, partners, or users.
What are the core objectives of crypto PR marketing?
The core objectives of crypto PR marketing center on leveraging press releases in top-tier crypto media outlets to establish and strengthen your project's market position.
A well-executed press release strategy serves as your primary channel for reaching potential users or investors, building market credibility, and managing your project's narrative in the blockchain space.
Your press release strategy should focus on these core objectives:
- Build Trust and Credibility
- Increase Visibility
- Attract Investors
- Manage Crises
The first and most fundamental objective is building trust and credibility through consistent, verifiable announcements in respected crypto publications. This forms the foundation of your media presence and shapes how the market perceives your project.
Increasing visibility becomes your next focus, where strategic press release placement in top-tier crypto outlets amplifies your project's developments and achievements to a broader audience.
With a credible presence established, attracting investors emerges as a natural progression—your press releases now serve as official records of growth and market validation that investors actively track.
Finally, maintaining crisis management readiness ensures you can quickly disseminate official statements through these same established media channels when needed, protecting your project's reputation and market position.
What are the types of crypto press releases?
There are mainly five types of crypto press releases used by companies in the industry, including:
- Token launch announcement
- Milestone press release
- Partnership Announcement
- Crypto Industry Research
- Exchange listing announcement
Every crypto press release type comes with its own goals and objective which we covered in the last section.
We’ll further explain each type of crypto press release with examples from recent campaigns executed on Blockchain-Ads PR by different crypto companies. These crypto press release examples by type will help you better understand what these publications look like.
1. Token launch announcement
A token launch press release is a formal announcement that introduces a new cryptocurrency or digital token to the market. These announcements cover various types of token launches, from memecoins to utility tokens to governance tokens.
For example, Dr. Pepe AI recently announced the launch of their memecoin, which they distributed to top publications like Cointelegraph Lite using Blockchain-Ads PR.
Token launch press releases are crucial because they serve as the first official introduction to potential investors and the broader crypto market. A well-crafted announcement can:
- Generate immediate attention from crypto investors and traders looking for new opportunities
- Establish credibility by explaining the token's purpose and roadmap
- Create momentum for the initial token sale or listing
The success of a token launch often depends on how effectively its announcement captures attention and communicates value. A strong press release can lead to increased visibility across crypto media, rapid community growth, and successful fundraising through presales or initial exchange offerings.
2. Milestone announcement
A milestone announcement press release highlights significant technical or developmental achievements in a blockchain project's journey. These announcements typically cover:
- Mainnet launches and major protocol upgrades
- New technological features and capabilities
- Security improvements and audit results
For example, as shown in the screenshot below, Saga announced the launch of their Mainnet 2 using Blockchain-Ads PR, marking a crucial evolution in their Layer-1 blockchain infrastructure.
Saga’s milestone announcement was picked up by Cointelegraph, CoinDesk, and other crypto publications, pushing its reach to over 250 million potential users.
Milestone announcements are vital because they showcase a project's technical progress and commitment to their roadmap. A well-structured announcement can:
- Build confidence among existing investors and community members
- Attract new partnerships and integrations
- Signal project maturity to the broader blockchain ecosystem
3. Partnership Announcement
Partnership announcements are common crypto PR examples—they showcase new collaborations that directly benefit users or expand a project's capabilities. These announcements typically cover:
- Platform integrations (like adding new payment options or cross-chain bridges)
- Business partnerships (such as exchange listings or validator node agreements)
- Development collaborations (for building new features or improving infrastructure)
For example, as shown in the screenshot below, Bitget recently partnered with the TRON blockchain, which involved them buying $10M of TRX.
These crypto partnership press releases matter because they show your company is actively growing and building. A clear partnership announcement helps you get media coverage, shows progress to your community, and attracts attention from potential users or investors.
4. Crypto Industry Research
Crypto research press releases share industry insights, market analysis, or predictions backed by data. They're an effective PR example when your company has unique information to share. These announcements typically cover:
- Market analysis and trend forecasts
- Technical research findings
- Industry surveys and user behavior data
For example, as shown in the screenshot below, BitMEX released their "2025 Crypto Market Outlook" press release, highlighting key trends and market predictions based on their trading data and industry research.
Research press releases work well for establishing your company as an industry authority. They often get picked up by crypto media because they provide newsworthy, data-driven content that journalists can quote.
5. Exchange listing announcement
Exchange listing announcements tell the market that your token is becoming available for trading on new platforms. These press releases are key visibility opportunities, typically covering:
- Trading pairs and listing date/time
- Supported exchanges and deposit timelines
- Trading incentives or listing promotions
For example, as shown in the screenshot below, $CHIRP announced their multi-exchange listing on KuCoin, Gate.io, and MEXC, detailing the trading pairs, deposit schedules, and special launch events planned for each platform.
Exchange listing press releases are crucial for driving trading volume and expanding your token's reach. They need to be clear and precise—traders and investors want specific details about when and where they can buy your token.
What is the format for writing crypto PR?
What is the format for writing crypto PR? The format for writing a crypto press release is pretty much the same for any of the types we've mentioned already. While each announcement type has its unique elements, they all follow a standard structure that helps journalists and readers quickly understand your news.
Key components of a crypto press release include:
- Headline: Clear, newsworthy title that includes your project name and key announcement
- Lead paragraph: Who, what, when, where, and why in the first 2-3 sentences
- Body content: Supporting details, features, and benefits
- Quotes: Comments from your CEO, partners, or key team members
- Boilerplate: Brief company description and background
- Contact information: media contact details for follow-up questions
Here’s a screenshot of a typical format for writing a crypto press release:
For a detailed breakdown of how to structure your crypto press release, including templates and writing tips, check out our comprehensive guide on How to Write a Crypto Press Release. This guide will walk you through each component and show you how to adapt the format for different types of announcements.
Regardless of your announcement type, always include contact information and your company boilerplate at the end. Media outlets often copy these directly for their articles, so make sure they're clear and up-to-date.
How can you distribute your crypto press release?
Once you've crafted your crypto press release, you have several distribution options to get your news in front of the right audience. Each method has its own requirements, costs, and potential reach. The options include
- Distribution using Blockchain-Ads PR
- Distributing using PR agencies
Each option offers different levels of reach and guaranteed publications, which we’ll discuss below.
Can you distribute using Blockchain-Ads?
Yes, you can distribute your press release through a distribution service like Blockchain-Ads PR. The service offers direct access to major crypto publications and guaranteed coverage based on your chosen package.
Blockchain-Ads PR reaches over 400+ crypto and blockchain publications, with guaranteed placement in top-tier and mid-tier crypto media outlets. Their distribution network includes:
- Tier 1: Major publications like Cointelegraph, CoinDesk, and Bitcoin.com
- Tier 2: Established crypto news sites like CryptoPotato, NewsBTC, and Bitcoinist
- Tier 3: Regional and niche crypto publications
Some notable press releases distributed through Blockchain-Ads include:
- Dr Pepe AI's token launch announcement
- Saga's Mainnet 2 release
- $CHIRP's multi-exchange listing
Can you distribute on Cointelegraph?
Yes, you can distribute your press release on Cointelegraph through two methods: directly via Cointelegraph Formula or through a PR distribution service like Blockchain-Ads.
Cointelegraph Formula, the advertising arm of Cointelegraph, offers direct press release publication on Cointelegraph.com. While this guarantees your placement on one of crypto's most-read news sites, it's limited to just Cointelegraph and requires separate arrangements for other publications.
Using a PR distribution service like Blockchain-Ads offers a more comprehensive solution that includes Cointelegraph distribution together with other tier-one publications.
Can you distribute on CoinDesk?
Yes, you can publish your press release on CoinDesk either by contacting their team directly or filling out the press release submission form on their website. CoinDesk maintains strict editorial guidelines and requires thorough verification of all claims made in press releases.
While direct submission to CoinDesk is possible, using a distribution service can increase your chances of acceptance by ensuring your press release meets all requirements before submission. This is particularly helpful if you're new to crypto PR or unsure about CoinDesk's specific guidelines.
Can you distribute on CryptoPotato?
Yes, you can distribute content, particularly press releases or news articles, on CryptoPotato.
CryptoPotato is a well-known cryptocurrency news website that allows for submissions from various projects and individuals looking to share information with the crypto community.
You can either submit directly through their website or utilize a press release distribution service that includes CryptoPotato as a target publication.
Should you distribute using PR agencies?
Crypto PR agencies like MarketAcross, Crypto PR Lab, and Luna PR can help distribute your press releases. These agencies often have established relationships with crypto media outlets and offer additional PR services beyond just distribution. For a complete list of top crypto PR agencies and their specialties, check out our Top 10 Crypto PR Agencies guide.
Working with PR agencies typically involves:
- Initial consultation to understand your project and goals
- Press release review and refinement
- Media list creation based on your target audience
- Direct outreach to journalists and editors
- Follow-up communications and coverage tracking
When choosing an agency, ask about their recent placement success rates and request examples of crypto press releases they've successfully distributed. This will help you gauge their effectiveness in your specific niche.
Should you use a crypto PR distribution service or an agency?
For most crypto projects looking to distribute press releases, distribution services offer the best balance of cost, speed, and guaranteed results. These platforms are specifically built for crypto press release distribution, offering direct publishing channels to major crypto media outlets.
Here's why distribution services often work better for press releases:
- Guaranteed publications in specific outlets
- Faster turnaround times (usually 24-48 hours)
- Clear, upfront pricing per release
- No monthly commitments or retainers required
Here's a head-to-head comparison:
Pro tip: Many PR agencies actually use distribution services as their backend solution for guaranteed placements.
By working directly with a distribution service, you're cutting out the middleman and often getting the same results faster and at a better price point.
Save agency relationships for when you need a comprehensive PR strategy beyond just press release distribution.
How to distribute your crypto PR Using Blockchain-Ads PR?
Once you you've written your press release based on publisher's guidelines, you can use Blockchain-Ads PR to distribute across top crypto media publications. Here's what the process looks like:
- Define Your Campaign Objectives—Figure out exactly what you want your press releases to achieve
- Select the Appropriate PR Package—Pick the right distribution plan that fits what you're trying to do
- Prepare and Optimize Your Press Release—Write your announcement so it catches attention and gets picked up
- Submit Your Crypto Press Release for Distribution—Get your news out there at the right time and place
- Monitor Performance and Analyze Results—See what worked, what didn't, and make the next one even better
We'll break down each of these steps in detail next, showing you exactly how to handle each part of the process.
1. Define Your Campaign Objectives
Setting campaign objectives isn't about vague goals like "get more visibility." Your crypto PR objectives need to tie directly to what your company needs right now.
Start by asking yourself what success looks like in the next 3-6 months:
- Brand Recognition—Do you need more people talking about your project in key crypto communities?
- Market Position—Are you launching something that proves your tech actually works?
- Investment Interest—Do you need to showcase major partnerships and integrations?
- Trust Building—Are you looking to establish credibility through real-world adoption?
Pick one primary objective and maybe one secondary goal. This keeps your press release focused and makes it easier to measure success later.
Take Saga's recent Mainnet 2.0 launch announcement—their primary objective was clearly market position, showing they've delivered on their Layer 1 scalability promises through a working mainnet.
Their secondary objective? Investment interest, demonstrated by highlighting their Uniswap partnership, which signals major DeFi players are already building on their infrastructure.
2. Select a Crypto PR Package
Your PR package choice should match what you're announcing and where you need it to land. Think of it as choosing the right tool for the job—you wouldn't use the same package for a major mainnet launch as you would for a minor protocol update.
Blockchain-Ads PR offers three main package tiers, plus the option to customize your own distribution portfolio:
- Enterprise Package ($70,000): Gets you into all major crypto outlets like Cointelegraph, CoinDesk, and BeInCrypto, plus 120+ additional placements, reaching a potential audience of 350M+
- Premium Package ($50,000): Includes Cointelegraph, BeInCrypto, and 60+ additional placements, with 220M+ potential reach
- Advanced Package ($20,000): Features Bitcoin.com and 35+ additional placements, reaching 89M+ potential readers
The key is matching your package to both your news value and budget. For instance, Saga and Uniswap went for the enterprise package for their mainnet announcement to maximize reach across all top-tier publications.
Meanwhile, Dr. Pepe AI chose the premium package for their memecoin campaign, which provided solid coverage while matching their launch-phase budget.
Don't see a perfect fit? You can also build your own distribution portfolio by selecting specific publications that matter most to your target audience.
3. Prepare and Optimize Your Press Release
Getting your press release right is about hitting all the crucial elements while avoiding common crypto PR pitfalls. Here's what makes a crypto press release stand out:
Your headline needs to grab attention without sounding like hype:
- Good: "Layer 1 Protocol Launches Mainnet 2.0, Processes 500,000 TPS in Testing"
- Bad: "Revolutionary Blockchain Project Will Change DeFi Forever"
The first paragraph should answer five key questions:
- What exactly are you announcing?
- Why does it matter to the crypto space?
- Who's involved (partnerships, integrations)?
- When is it happening?
- How does it work (briefly)?
Support your announcement with:
- Real numbers and metrics (TVL, TPS, user count)
- Quotes from your founders or key partners
- Links to technical documentation or demos
- Clear next steps for readers
Pro tip: Most crypto journalists scan hundreds of releases daily. Make their job easier by front-loading your key information and keeping technical details clear and verifiable. This significantly increases your chances of getting picked up by top publications.
4. Submitting Your Press Release for Distribution
Submitting your press release on Blockchain-Ads is straightforward, but attention to detail matters. Here's your step-by-step process:
- Select Your Distribution Plan: Choose one of the ready-made packages (Enterprise, Premium, or Advanced) or customize your own portfolio by selecting specific publications and adding it to the cart.
- Submit Your Press Release: Have your press release ready in a Google Doc then click on Proceed Order to add your release title and the Google Doc link containing your press release. Make sure sharing permissions are set correctly.
- Set Your Timeline and Details: Choose between immediate or scheduled distribution. If scheduling, select your preferred date and time. Then, fill in your company information
Once done, make sure to review all details before clicking submit.
Quick Tip: Before hitting that submit button, double-check that your press release follows the recommended guidelines. This isn't just about formatting—it's about making sure publications can quickly verify and publish your news.
Remember, even with the best distribution package, your release needs to meet editorial standards to get picked up.
5. Monitor Performance and Analyze Results
Tracking your press release performance is simple with Blockchain-Ads PR's real-time analytics dashboard. As soon as you hit submit, you can start monitoring your distribution progress:
The dashboard shows you:
- Which publications have picked up your release
- When each article goes live
- Direct links to published articles
- Overall distribution progress
Want to dig deeper into your traffic data? While not always necessary, you can add UTM parameters to your links in the press release. This lets you track:
- Direct website visits from each publication
- Which outlets drive the most engaged visitors
- How readers interact with your content
Pro tip: Don't get too hung up on direct traffic metrics. Press releases in top-tier crypto publications often create a ripple effect—other sites pick up the story, social media starts buzzing, and your news spreads naturally across the crypto ecosystem.
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