Crypto press release is your golden ticket to gaining media coverage for your project. By leveraging an extensive network of media outlets, you can significantly boost your visibility and attract more eyes on your business.
Here’s what we’ll cover in this article:
- What is a crypto press release?
- The benefits of press releases for cryptocurrency projects
- Types of cryptocurrency press releases
- How to write a crypto press release
- Tips for writing an effective crypto press release
- How to distribute your crypto press release
- What are the best press release distribution services for crypto projects?
- What are the top crypto PR agencies?
- How to fit a crypto press release into your marketing strategy
What is a crypto press release?
A crypto press release is a formal statement that lets everyone know about the important updates in your company. Think of it as your go-to tool for creating buzz, generating interest, and building trust in the competitive crypto industry.
How is a crypto press release different from traditional PR, you may wonder? The key difference lies in the target audience and the way you may want to tailor your news. In the crypto world, your readers might be tech-savvy enthusiasts, or it could be the general public, in which case you might go for a more straight-forward approach.
The difference also extends to distribution. In traditional PR, you might focus on mainstream media and general news outlets. But in the crypto space, you need to reach specialized crypto media, influencers, and platforms that are specifically interested in blockchain and Web3.
But don’t worry, we’ll dive into the details of distribution later in the article and recommend the best press release services for your project, depending on your needs.
What are the benefits of press releases for cryptocurrency projects?
From the saying "All PR is good PR," you can gauge that being in the news is no small achievement. On a serious note, well-executed releases bring numerous benefits to your crypto project.
- Increased visibility and awareness: Press releases can significantly boost the hard work you are already putting into your organic content and bring the right kind of attention to your product.
- Building credibility and trust: Trust is even more important in the crypto industry, and issuing professional press releases helps establish your project’s reliability and fosters trust among both investors and your community. You become the real deal.
- Generating media coverage: Proper distribution brings another great advantage, as it can attract the attention of journalists and media outlets, leading to valuable media coverage and publicity.
Types of cryptocurrency press releases
Press releases can serve different purposes, based on what you want to achieve. Here are some commonly used types:
- Updates and announcements
- Crypto events
- New partnerships
- Executive promotions and hiring
- Awards
While these are the main ones, you can also issue press releases for new products, token launches, and successful funding rounds.
1. Updates and announcements
This type of news shares significant updates and announcements related to the project, such as new features, software updates, or major milestones. Here you should explain the changes, the reasons behind them, and how they impact the users, community, partners, current and potential investors, depending on whom it's addressed to.
2. Crypto events
Press releases about crypto events provide info about upcoming conferences, demos, meetups, or other gatherings where the project will be participating or hosting. Here you can include information on the event's purpose, location, timing, target audience, and pricing.
3. New partnerships
Announcing new partnerships helps showcase the project’s growth and collaboration with other entities, which can enhance its reputation. Partnerships are one of the main growth avenues in Web3 marketing, and doubling your forces with your new partner(s) brings benefits for all parties involved.
Here you should provide an overview of the parties, the reasons for the partnership, and how the collaboration benefits the community and other stakeholders. Most importantly, include one or more quotes from relevant executives, stating the importance of your strategic partnership.
4. Executive promotions and hiring
Sharing news about executive promotions and key hires highlights the company's leadership and strategic direction, instilling confidence in investors and stakeholders. Make sure you include information about the professional background and expertise of the person. A headshot will humanize the person, so include one if you can.
5. Awards
Announcing awards and recognitions can boost the project’s image by showcasing industry acknowledgment. Has your company recently won a Pitch Competition? A hackathon? Make a big deal out of it to ensure this is just first of many!
How to write a crypto press release
A well-crafted crypto press should read like a short, precise article that informs and engages your target audience. Your goal is to make sure you do all the work so that when a journalist sees it, they need to make close to no edits. This way, your chances for media coverage are higher.
- Start with a catchy headline
- Write your hook
- Add more context with sub-headlines
- Write the body copy
1. Start with a catchy headline
The first thing people see is the headline. A compelling one will grab attention and encourage readers to continue reading. Make it stand out, keep it brief, and relevant.
As a general rule, you should keep it between 6-12 words, though some crypto companies opt for lengthier headlines. Some examples:
- MetaMask: "MetaMask Partners with Meld to Scale Crypto Adoption"
- Ripple: "Ripple Collaborates with Archax to Bring Hundreds of Millions of Dollars of Tokenized Real World Assets to the XRP Ledger"
- Cookie3: "$COOKIE lists on Bybit, KuCoin, Gate.io, MEXC, and Bitget"
2. Write your hook
The hook of your crypto press release is the compelling angle you use to grab your readers' attention. This key element is typically used in the beginning, in the headline and/or opening paragraph. Here's a checklist to help you craft your perfect hook:
- Keep it short and simple: Limit yourself to one or two sentences.
- Make it exciting: Use words that intrigue your readers.
- Focus on what’s new or unique: Show why your story is special.
- Start with your audience in mind: Write a hook that will interest the readers you want to reach.
- Include numbers or facts: This adds weight and authenticity to your hook.
- Ask a question: This can make readers want to keep reading to find the answer.
- Be clear: Make sure people can quickly grasp the essence of your story.
- Don’t exaggerate: It’s okay to be enthusiastic, but don’t overdo it.
- Get feedback: Write a few different hooks and ask your colleagues' opinions.
- Skip the obvious: Skip overused phrases like "CEO John Doe today announced…".
- No sales jargon: Editors and reporters can easily detect a sales pitch and may ignore your news if it feels like an advertisement.
How many of these tips has Istanbul Blockchain Week used in their latest announcement?
Remember, the goal of a catchy hook is to entice journalists and readers to delve deeper into your press release, thus increasing your chances of media coverage and wider crypto press release distribution of your news. Make sure you take your time crafting a grabby hook.
3. Add more context with sub-headlines
Most crypto press release distribution platforms have a subheadline feature, where you can give more context about your story, while fuelling the readers' curiosity. A good subheadline supports the headline, serves as a teaser, and as a summary of your statement.
Keep in mind that this can appear on search engines, as the text underneath the headline. While Google usually creates their own text, other search engines will use your subhead. Let's take a look at how other news sites display subheadlines.
4. Write the body copy
The 5 Ws in a press release are Who, What, When, Where, and Why. These should be present starting from the headline and sub-headline, but they should be all present in first paragraph. The first paragraph (also called the lead paragraph) should answer the 5 Ws in a succinct and compelling manner.
In the body paragraphs, you should expand on the information mentioned so far. It should include relevant information, quotes from key figures, and any additional context needed to understand what your company wants to announce. Keep each paragraph focused on one point at a time to ensure your news is optimized for clarity and readability.
While we're talking optimization, even though a press releases is different from a blog article, you might still want to keep SEO best practices in mind, thus increasing your chances of being featured on other websites.
The last paragraph of the body copy is usually a Call to Action (CTA), prompting readers to take a specific action after reading your press release, such as visiting your website, minting your latest NFT collection, investing in your token, etc..
As we move down to the boilerplate, this section should contain other general background information about your crypto company (or companies, if you announce a partnership), your mission, product, and anything relevant that the readers you should know. The boilerplate comes right after the body paragraphs.
What are important elements to include in a crypto press release?
There are a few key elements you should always include in your press release submission, to ensure your project reaps the benefits of media coverage:
- Multimedia
- Contact details
- Relevant links
- Social media handles
1. Multimedia
Including images, videos, and infographics can make the press release submission more visually appealing and help convey the message more effectively. These powerful elements will help shape your narrative, enhance story-telling, provide depth and increase accessibility, making your news engaging and impactful. Multimedia within news stories creates a comprehensive experience for editors and readers.
2. Contact details
A must have in your crypto press release are your contact information, to ensure that interested parties are able to contact you for any inquiries.
3. Relevant links
Including relevant links directs readers to the project’s website, social media pages, whitepaper, or other important resources. You can include them with other contact details in the boilerplate.
4. Social media handles
Adding social media handles helps readers follow your project’s updates and engage with it on various platforms like Twitter, LinkedIn, Discord, Telegram, Farcaster, and more.
Tips for writing an effective crypto press release
Writing a press release can be daunting, especially for technical topics like crypto and blockchain technology. To help you craft a press release submission that stands out and gets the attention of journalists and readers, here are some essential tips:
- Be clear and concise, aiming for a length of no more than 500 words.
- Always write in the third person, don't use "I", "we", or "you".
- Adopt a journalistic style. Write your crypto PR in the manner of a newspaper article, ideally using the AP style format which is widely accepted by journalists.
- Make it skimmable, ensuring key information can be easily found.
- Edit and proofread, double-check for any mistakes. Revisions are difficult to make once it's published on external media outlets.
- Emphasize the news value, highlighting the aspects of your story that make it newsworthy.
- Incorporate quotes from key figures, thus adding authority and a human element to your message.
- Include data and statistics, adding weight to your news with relevant data.
How to Distribute Your Crypto Press Release
Think of distribution as spreading the word about your news. Crypto PR distribution means sending your company news to media outlets, journalists, and news sites in the crypto industry. The aim is to maximize visibility. Good distribution can boost your project and help you engage with potential investors and the wider crypto community.
Press release distribution can be done through various channels. You can use a press release distribution service like Blockchain-Ads or hire a PR agency to manage the distribution process.
What is the best press release distribution service for crypto projects?
Choosing Web3-focused distribution services over traditional Web2 ones comes with some fantastic perks. Blockchain-Ads' hub is the best choice for press release distribution in the crypto space. Here’s why:
- Single Submission - Global Reach: Direct integration with all PR distribution networks ensures your release reaches readers globally.
- Guaranteed Publication: Your PR submission through Blockchain-Ads qualifies as a top-tier media brand, with guaranteed publication.
- Near-Instant Approval: Your press releases are approved almost instantly, speeding up the entire process.
- Fastest Distribution: From publication to distribution, the press release goes live within hours.
- Integrated with Top Distribution Networks: Your crypto PR is guaranteed to be distributed through the most reputable channels.
- Extensive Reach within the Crypto Community: Targets a vast and engaged audience within the crypto space.
Blockchain-Ads is the world's biggest crypto PR distribution network, integrated in one place. With access to platforms like Yahoo Finance, Forbes, BeInCrypto, CoinMarketCap, TechCrunch, Benzinga, Nasdaq, and many more mainstream media outlets, you can reach a massive Web3 publisher network. This extensive reach ensures your press release gets the coverage it deserves.
Other PR distribution services to consider include Chainwire, Cryptovirally, and Coinscribble. Each offers unique features and benefits to ensure your press release reaches the right audience.
What are the top crypto PR agencies?
We did the research for you, so you don’t have to. Here are three top PR agencies specializing in crypto:
- Coinscribble - PR agency with widest media coverage
- Guerilla Buzz - Most innovative and disruptive PR agency
- Wachsman PR - Most comprehensive crypto PR services
How to Fit Crypto Press Release into your Marketing Strategy
Your project needs Crypto PR, especially when you want to be taken seriously and scale from an unknown startup to a real player in the industry. Even if you’re already one of the Web3's giants, crypto PR marketing complements your organic marketing and social media strategies, giving you that always welcome attention (assuming it's the good type).
Crypto press is a crucial part of any crypto marketing strategy. They help create buzz, drive engagement, and build a strong reputation. Here are some friendly tips on how to weave press releases into your overall marketing plan:
- Schedule press releases for significant milestones, updates, and events to keep your audience informed and engaged.
- Share your crypto press releases across socials. When your news successfully reaches mainstream media, your social posts should lead with the published link to showcase external validation.
- Partner with influencers to amplify your release and reach their followers. Influencers and KOLs can add credibility and a personal touch to your announcements, making them more relatable.
- Track the performance of your crypto PR to understand their impact and make data-driven decisions for future releases.
