When you visit the Coinzilla website for the first time, you’re greeted with a big headline: “Boost your project with finance & crypto advertising." The advertising platform claims to provide marketing help to up-and-coming crypto or finance-related projects.
As a crypto advertiser, you’d want to confirm if Coinzilla can actually boost your projectvso you don’t burn through your advertising budget with no positive return on ad spend.
This detailed Coinzilla review breaks down the platform from features to ad formats and traffic quality. We also compare it with Blockchain-Ads to see how well it stacks up against other crypto ad networks.
What is Coinzilla?
Coinzilla is an advertising network for cryptocurrency and finance projects that was set up in November 2016. This network offers a CPM method for advertisement with over 650 publishers in its ecosystem.
Coinzilla offers a range of advertising solutions tailored to the crypto market:
- Display advertising across its network of crypto websites
- Coinzilla Marketplace for press release distribution
Coinzilla supports various ad formats to suit different marketing objectives:
- Banner ads, including HTML5
- Native ads
- Pop-under ads
Coinzilla has run over 16,000 campaigns for more than 15,000 advertisers since it began. It has also created over a billion monthly impressions and over 1.8 million clicks.
How Does Coinzilla Compare to Blockchain-Ads?
Coinzilla is a great place for businesses to advertise to crypto-savvy people because it focuses on the cryptocurrency and finance niche.
However, Blockchain-Ads offers much better performance and reach with its 9,000 websites and apps compared to Coinzilla’s 650 websites.
Blockchain-Ads is a cutting-edge Web3-based crypto advertising network that leverages blockchain technology to provide targeted advertising solutions. The platform connects advertisers with a vast audience of Web3 users, offering an impressive 1 billion impressions per day.
Quick Coinzilla vs Blockchain-Ads H2H:
Which Platform Delivers Better Value?
Coinzilla provides solid value for advertisers who are testing the waters and won’t mind traditional targeting options. Blockchain-Ads, on the other hand, offers a performance-based model and advanced targeting capabilities that have resulted in impressive ROI for many clients.
For example, Compound achieved a 400% increase in volume using Blockchain-Ads, acquiring 3058 new users.
What Are the Pros and Cons of Using Coinzilla?
When evaluating Coinzilla as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.
Advantages of Coinzilla for Crypto Advertisers
Coinzilla offers several distinct advantages that make it an attractive option for crypto advertisers:
- Diverse ad formats suitable for crypto projects, including press release
- Strict publisher approval process ensures quality traffic
- Quick campaign approval and flexible budgeting
Limitations of Coinzilla for Crypto Advertisers
Coinzilla's limitations include:
- Lower number of publishers compared to some networks, limiting reach
- No crypto-specific audience targeting capabilities, making it less effective compared to newer platforms like Blockchain-Ads.
Is Blockchain-Ads a Better Alternative to Coinzilla?
Blockchain-Ads offers several unique features that set it apart from Coinzilla:
- Blockchain-based ad verification and tracking
- Advanced targeting using on-chain data
- AI-assisted campaign creation
- Additional marketing tactics integrated like press releases
In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.
How to Advertise on the Coinzilla Ad Network
Advertising on Coinzilla is a straightforward process. Here's a step-by-step guide to get you started:
Account Setup Process
To begin advertising on Coinzilla, you'll need to set up an account:
- Visit the Coinzilla website and click on the "Sign Up" button.
- Choose the "Advertiser" option.
- Fill in the required personal details, including your name, email address, and password.
- Complete the KYC (Know Your Customer) procedure to verify your identity and ensure compliance with anti-fraud measures.
- Once your account is approved, log in to access the advertiser dashboard.
Creating Your First Campaign
After setting up your account, you can create your first advertising campaign:
- Log in to your Coinzilla dashboard and navigate to the Campaign Creation tool.
- Choose your preferred ad format from the available options (e.g., display banners, native ads, pop-unders).
- Set your campaign parameters, including:some text
- Target audience and geographic locations
- Budget and bidding strategy
- Campaign duration
- Upload your ad creatives or use Coinzilla's native ad creation tools if needed.
If you require assistance, Coinzilla's account managers are available to help optimize your campaign and identify the best advertising options for your target audience.
Campaign Launch and Payment
Once you’re set to start advertising, proceed to make a deposit to fund your campaign. The minimum deposit is €100, with a daily minimum spend of €50 per campaign.
Choose your preferred payment method. Coinzilla accepts:
- Bank wire transfers (typically processed in 1-4 business days)
- Cryptocurrency deposits through the CoinGate system (usually completed within 24 hours)
Once your account is funded, submit your campaign for review. Coinzilla's team will review your campaign, typically within one business day (up to 48 hours during weekends or holidays).
After approval, your ads will go live across Coinzilla's network of crypto and finance websites.
Coinzilla offers real-time analytics that’s updated every 5 minutes. They also offer a Website Zone Targeting tool and other optimization features available in your dashboard.
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads offers a better advertising process compared to Coinzilla, as ads are approved super fast. The platform offers several ways to create your ads, including:
- Manual ad creation (self-service)
- AI-assisted ad creation
You can also get a dedicated team to create your ads.
Blockchain-Ads also offers advanced targeting options, which we’ve previously discussed, that include onchain behavior targeting, which you can’t find on Coinzilla.
Conclusion
Coinzilla will be sufficient for new small projects that just want to get off the ground with some basic targeting. However, it doesn’t have the capacity for more larger scale and hyper-targeting capabilities that newer ad networks like Blockchain-Ads have.
Blockchain-Ads offers innovative features that may provide better results for more advanced marketers. For advertisers looking for a tried-and-tested platform with a wide reach in the crypto space, Blockchain-Ads is a better choice than Coinzilla.
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