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Cointraffic is a leading ad network with over 600 publishers pulling in 700 million monthly traffic—at least that’s what their website says. As a crypto advertiser, you’d want to confirm if all these numbers are true so you don’t burn through your advertising budget with no positive return on ad spend.
This detailed Cointraffic review breaks down the platform from features to ad formats and traffic quality. We also compare it with Blockchain-Ads to see how well it stacks up against other crypto ad networks.
What is Cointraffic?
Cointraffic is a prominent cryptocurrency advertising network that has been operating since 2014. Based in Harjumaa, Estonia, the platform is led by CEO Juri Filatov and employs a team of 11 to 50 professionals.
Cointraffic offers a range of advertising solutions tailored to the crypto market:
- Display advertising
- Native advertising
- Pop-under ads
- Press releases and sponsored content
Cointraffic supports various ad formats to suit different marketing objectives:
- Banner ads (static and animated)
- Native ad widgets
- Pop-under ads
- Text ads
The platform boasts an impressive reach of 700 million monthly premium traffic views across over 600 publishers.
How Does Cointraffic Compare to Blockchain-Ads?
While Cointraffic has established itself as a reputable player in the crypto advertising space, Blockchain-Ads has emerged as a formidable competitor with its innovative approach to Web3 advertising.
Blockchain-Ads is a cutting-edge Web3-based advertising network that leverages blockchain technology to provide targeted advertising solutions. The platform connects advertisers with a vast audience of Web3 users across over 9,000 websites and apps, offering an impressive 1 billion impressions per day.
Quick Cointraffic vs Blockchain-Ads H2H:
Which Platform Delivers Better Value?
While Cointraffic provides solid value for advertisers, Blockchain-Ads' performance-based model and advanced targeting capabilities have resulted in impressive ROI for many clients.
For example, Binance APAC achieved a 19.8x return on ad spend using Blockchain-Ads, acquiring 4,600 new traders with a $25,000 ad spend.
What Are the Pros and Cons of Using Cointraffic?
When evaluating Cointraffic as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.
Advantages of Cointraffic for Crypto Advertisers
Cointraffic offers several distinct advantages that make it an attractive option for crypto advertisers:
- Flexible Budgets: Lower minimum spend requirements compared to competitors
- Dedicated Support: Personal account managers for campaign optimization
- Real-Time Analytics: Performance tracking updated every 5 minutes
- Multiple Ad Formats: Variety of options to reach target audiences
Limitations of Cointraffic for Crypto Advertisers
Cointraffic's limitations include:
- Ad approval is slow; takes up to 2-3 days
- Restricted targeting capabilities compared to newer platforms like Blockchain-Ads.
- The platform lacks advanced Web3 integration features.
- Some advertisers report variable traffic quality across different publishers.
- Campaign optimization tools are more basic compared to modern alternatives.
Is Blockchain-Ads a Better Alternative to Cointraffic?
Blockchain-Ads offers several unique features that set it apart from Cointraffic:
- Blockchain-based ad verification and tracking
- Advanced targeting using on-chain data
- AI-assisted campaign creation
- Additional marketing tactics integrated like press releases
In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.
How to Advertise on the Cointraffic Ad Network
Getting started with advertising on Cointraffic involves a straightforward process that can be completed in just a few steps.
Account Setup Process
To begin advertising on Cointraffic, first visit their website and click the "Advertise" button. Complete the registration form with your business details and contact information.
The verification process is quick, and you'll receive a confirmation email. If you don't see the confirmation email, you can click "Resend" or reach out to Cointraffic's support team.
Creating Your First Campaign
Once your account is verified, you can create your first campaign through these steps:
- Log into your dashboard and select "Create New Campaign"
- Choose your preferred ad format (banner ads, native ads, press releases, or pop-under ads)
- Set your campaign parameters including budget and targeting options
- Upload your creative assets or request design assistance from Cointraffic's team
Campaign Launch and Payment
Before your campaign goes live, you'll need to:
- Add your marketing budget to the account (minimum €1,000)
- Provide billing details (individual or company)
- Choose your payment method (credit cards, bank wire transfers, or cryptocurrencies)
After the moderators approve your campaign, which usually takes anywhere between 2 and 3 days, it will begin generating traffic for your crypto project. You can access detailed performance reports through your dashboard to track effectiveness and make necessary optimizations.
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads offers a better advertising process compared to Cointraffic, as ads are approved super fast. The platform offers several ways to create your ads, including:
- Manual ad creation (self-service)
- AI-assisted ad creation
You can also get a dedicated team to create your ads.
Blockchain-Ads also offers advanced targeting options, which we’ve previously discussed, that include onchain behavior targeting, which you can’t find on Cointraffic.
Conclusion
While Cointraffic remains a solid choice for many crypto advertisers, particularly those new to the space, Blockchain-Ads offers innovative features that may provide better results for more advanced marketers.
For advertisers looking for a tried-and-tested platform with a wide reach in the crypto space, Blockchain-Ads is a better choice than Cointraffic.
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