Blockdag Network

Blockdag is a new Layer 1 blockchain platform offering zero gas fees and lightning-fast transaction speeds. The company wanted to reach a wide Web3 native audience for their token presale campaign. Coinband was the agency that ran the campaign for Blockdag, using Blockchain-Ads' advanced targeting capabilities. The team at Coinband successfully increased token sales by 320% and acquired over 3,000 new token holders.

Campaign Overview

Coinband launched a comprehensive 60-day campaign on the Blockchain-Ads network with a $50,000 ad spend. The primary goal of the campaign was to boost token sales during the presale period and acquire a substantial number of new unique token holders.

Strategy

The team focused on attracting early-stage token investors and holders of competing Layer 1 tokens. The campaign strategy centered on leveraging Blockchain-Ads' advanced targeting capabilities:

• Web3 Audience Targeting: Used pre-built audience of Web3 Natives, DeFi Trading, ICO participants, Launchpad token Holders and Blockchain Technology enthusiasts‍
• Crypto Portfolio Targeting: Targeted wallets with $1,500–$10,000 in assets to attract investors capable of meaningful presale participation.
• On-chain Targeting: Focused on users holding L1-native tokens (e.g., ETH, BNB) and transacting with decentralized exchanges on these chains.‍
• Competitors Targeting: Tracked users holding tokens from rival Layer 1 platforms, including Binance Smart Chain and Algorand, to convert dissatisfied users.

The ad campaigns lasted for over 60 days, in which the team tested multiple landing pages, graphics, hooks and calls to action to drop the CPA and make the campaign as profitable as possible. Throughout the campaign, they continuously optimized their approach to maximize effectiveness and reduce acquisition costs.

Results

The campaign yielded impressive results:

• 320% increase in tokens sold during the presale
• 3,265+ new unique token holders acquired

Why it Worked

The success of the campaign can be attributed to several factors:

• Precise Web3 audience targeting increased conversion rates by 45%, outperforming traditional digital advertising methods for crypto projects.
• Real-time optimization tools allowed for continuous campaign refinement, reducing cost per acquisition by 30% over the 60-day period.
• The unique competitor smart contract targeting feature enabled access to 1.2 million potential investors, driving 65% of new token holders.

Conclusion

The Blockdag token presale campaign demonstrates the power of precise targeting in the Web3 space. By utilizing Blockchain-Ads' advanced targeting features, the Coinband marketing team was able to reach a highly relevant audience, resulting in a significant increase in token sales and new token holders. The success of this campaign led to additional successful campaigns for Blockdag, including node sales and post-launch token promotions, further solidifying the effectiveness of the Blockchain-ads platform for Web3 marketing initiatives.