Optimus Ventures, a platform that connects high-net-worth investors with vetted DeFi projects, launched a targeted campaign via the Blockchain-Ads network. The objective was to attract qualified investors to engage with their curated list of projects. Using advanced Web3 targeting, the campaign focused on reaching investors with a strong interest in blockchain and DeFi investments, optimizing acquisition costs along the way.

Campaign Overview:

The campaign was structured as a Cost Per Acquisition (CPA) model, with the goal of onboarding high-net-worth individuals (HNWIs) who were looking for vetted DeFi opportunities. Through Blockchain-Ads’ precision targeting, Optimus Ventures was able to drive investor sign-ups and increase engagement by connecting investors to high-potential projects listed on their platform.

Targeting Strategy:

• Target Audience: The campaign focused on attracting investors, specifically HNWIs, who were actively seeking to diversify their portfolios through DeFi and blockchain-based investment opportunities.
• On-chain Behavior: Investors were identified based on their history of blockchain investments, with a particular focus on those holding large amounts of Ethereum (ETH), Bitcoin (BTC), Binance Coin (BNB), and other significant DeFi tokens.
• Investment Criteria: Investors showing consistent engagement with DeFi protocols, liquidity provision, and prior investments in blockchain projects were targeted. Optimus Ventures sought investors looking to connect with vetted projects with high growth potential.

Campaign Results:

The first month of the campaign delivered significant growth for Optimus Ventures:

• 1,450 new investor sign-ups were onboarded to explore vetted DeFi projects listed on the Optimus Ventures platform.
• 346 wallet connections were established, indicating investor interest in connecting directly to DeFi opportunities.
• The CPA started at $294 but was successfully optimized down to $68 by the end of the first month.

These results illustrate the success of Blockchain-Ads’ advanced targeting capabilities, enabling Optimus Ventures to efficiently attract high-net-worth investors while significantly reducing acquisition costs.

Payout Model:

The campaign followed a CPA model, where Optimus Ventures paid a fixed amount for each new investor sign-up. The optimization from $294 to $68 CPA highlights the campaign’s success in lowering costs while maintaining the quality of new investors onboarded.

Conclusion:

Optimus Ventures' investor acquisition campaign through Blockchain-Ads proved to be highly effective. The campaign successfully attracted a substantial number of high-net-worth investors interested in vetted DeFi projects, while also optimizing acquisition costs. This case study demonstrates the potential of Web3-based advertising for attracting qualified investors in the DeFi space, driving valuable connections between projects and capital through targeted, on-chain marketing efforts.

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