Optimus Ventures

Acquiring new retail invesors for web3 Launchpad

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Campaign Overview:

‍Blockchain-Ads launched an advertising campaign to attract high-value investors to Optimus.Ventures launchpad. Focused on the South East Asia region, the campaign operated on a pre-paid Cost Per Acquisition (CPA) model for new sign-ups and wallet connections. Our On-Chain Audience Matching (OCAM) & targeting technology enabled Optimus to identify and reach potential high-value crypto retail investors effectively.

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Campaign Goals:
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- Rarly Retail Investors acquisition
- Increase token holders

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‍Targeting Strategy:

• On-chain behavior: Wallet addresses identified as high-value crypto profiles, including both whales and minnows.
• Preferred Chains: Profiles using Ethereum (ETH) and Binance Smart Chain.
• Holding Assets: Profiles holding other Launchpads Tokens and participating in other major IDOs.
• Activity Criteria: Frequent transaction activity within the past 90 days.

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Campaign Hooks:

• Early stage Investment access - Vetted Projects  
• 2 Way vesting - Smart Contract backed
• Seed Stages access

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Results:

‍After 60 days of optimization, the campaign achieved: ‍
New Users: 1,296
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Conclusion:

‍This campaign demonstrates the effectiveness of targeted advertising in the crypto space, especially in regions where market penetration is still developing. Blockchain-Ads' strategic approach to user acquisition highlights the potential for profitable partnerships in the expanding world of digital currencies.

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