Optimus Ventures

Optimus Ventures is a platform connecting high-net-worth investors with vetted DeFi projects. They faced challenges in attracting qualified investors to engage with their curated list of projects efficiently. Using Blockchain-Ads' advanced Web3 targeting, Optimus Ventures successfully ran a campaign that significantly increased investor sign-ups while reducing acquisition costs.

Campaign Overview

The campaign followed a CPA model, where Optimus Ventures paid a fixed amount for each new investor sign-up. It started at $294 but was successfully optimized down to $68 by the end of the first month. The campaign had the following goals:

1. Onboard high-net-worth individuals (HNWIs) seeking vetted DeFi opportunities
2. Drive investor sign-ups to the platform
3. Increase engagement with high-potential projects

Through precise targeting, Optimus Ventures aimed to connect investors to promising projects listed on their platform.

Strategy

Optimus Ventures' campaign sought HNWIs with DeFi protocols, liquidity, or blockchain project investments. The following Web3 targeting parameters on Blockchain-Ads prioritized users actively seeking DeFi and blockchain-based investment diversification:

• Web3 Audience: The campaign targeted BTC Holders, ETH Holders, DeFi, Web3 Natives, Blockchain Technology, Finance Users, and DeFi users with significant token holdings and active blockchain investment history.
• Portfolio Balance: More than $100,000
• Chain Targeting: Ethereum, Binance Smart Chain, Polygon, Solana

Results

The first month of the campaign delivered significant growth for Optimus Ventures:

• 1,450 new investor sign-ups were onboarded
• 346 wallet connections were established

These results demonstrate the effectiveness of the advanced targeting capabilities in attracting high-net-worth investors while reducing acquisition costs.

Why it Worked

The success of this campaign can be attributed to several factors:

1. Precise Targeting: By utilizing Blockchain-Ads' Web3 audience targeting and on-chain behavior analysis, the campaign reached investors with a genuine interest in DeFi opportunities.
2. Cost Optimization: The significant reduction in CPA from $294 to $68 showcases the platform's ability to refine targeting and improve efficiency over time.
3. Quality of Leads: The high number of wallet connections (346), indicates that the campaign attracted serious investors ready to engage with DeFi projects.
4. Alignment with Investor Interests: By focusing on vetted DeFi projects, Optimus Ventures catered to the specific needs of HNWIs looking for quality investment opportunities in the blockchain space.

Conclusion

Optimus Ventures' investor acquisition campaign proved highly effective in attracting substantial numbers of high-net-worth investors interested in vetted DeFi projects. The campaign's success in optimizing acquisition costs while maintaining lead quality demonstrates the potential of Web3-based advertising for attracting qualified investors in the DeFi space.

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