Optimus Ventures

Optimus Ventures is a platform connecting high-net-worth investors with vetted DeFi projects. They wanted to attract qualified investors to engage with their curated list of projects efficiently. Using Blockchain-Ads' advanced Web3 targeting, Optimus Ventures successfully ran a campaign that significantly increased investor sign-ups while reducing acquisition costs.

Campaign Overview

The campaign's goal was to drive investor sign-ups to the platform, aiming at high-net-worth individuals (HNWIs) seeking vetted DeFi opportunities. Following a CPA model where Optimus Ventures paid a fixed amount for each new investor sign-up, it started at $294 but was successfully optimized down to $68 by the end of the first month.

Strategy

Optimus Ventures combined precision Web3 targeting with cost optimization to attract HNWIs:

• Web3 Audience Targeting: Focused on BTC/ETH holders, DeFi users, and Web3 natives with a history of blockchain investments.‍
• Portfolio Balance: Targeted users holding $10,000 to $100,000 in portfolio balance
• Cost Optimization: Refined targeting weekly using Blockchain-Ads’ analytics, reducing CPA by 77% (from $294 to $68) while maintaining lead quality.‍
• Value Proposition: Ads emphasized access to vetted DeFi projects, appealing to HNWIs seeking curated, low-risk opportunities.

Results

The first month of the campaign delivered significant growth for Optimus Ventures:

• 1,450 new investor sign-ups were onboarded
• 346 wallet connections were established

Why it Worked

• Precision: Targeting BTC/ETH holders and DeFi users ensured outreach to investors already familiar with blockchain risks/rewards.
• Liquidity Focus: $10k–$100k portfolio filters prioritized users with capital to deploy.
• ‍Alignment with Investor Interests: By focusing on vetted DeFi projects, Optimus Ventures catered to the specific needs of HNWIs looking for quality investment opportunities in the blockchain space.

Conclusion

Optimus Ventures' investor acquisition campaign proved highly effective in attracting substantial numbers of high-net-worth investors interested in vetted DeFi projects. The campaign's success in optimizing acquisition costs while maintaining lead quality demonstrates the potential of Web3-based advertising for attracting qualified investors in the DeFi space.

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