Algorand

Algorand is a high-performance, decentralized blockchain platform addressing the blockchain trilemma of scalability, security, and decentralization. They wanted to increase brand awareness for their innovative solution. Algorand used Blockchain-Ads to achieve this goal through a targeted advertising campaign.

Campaign Overview

Algorand launched a brand awareness campaign with a budget of $210,000. The campaign aimed to showcase Algorand's capabilities as a leading infrastructure for enterprise-grade blockchain solutions, highlighting its unique features and real-world applications.

Strategy

• Custom Build Audience: Created custom audiences targeting users of competitors’ platforms to reach their existing user base effectively.
• Chain Targeting: To reach users familiar with competing Layer 1 solutions, targeting users of Ethereum, Binance Smart Chain, and Solana
• Wallet Targeting: To engage users of popular Web3 wallets, including Metamask, Trust Wallet, OKX, and Coinbase Wallet users
• Retargeting: Using Blockchain-Ads retargeting capabilities to re-engage users who showed initial interest

Results

• Impressions: 5,305,815
• Clicks: 136,319
• Users Acquired: 10,553

Why it Worked

• Precise targeting of Web3 enthusiasts increased ad relevance
• Focus on competing chains attracted users seeking alternative solutions
• Highlighting unique features differentiated Algorand from competitors

Conclusion

Algorand's brand awareness campaign on Blockchain-Ads successfully reached a large, targeted audience of potential users and blockchain enthusiasts. The campaign's strategic approach to targeting and messaging resulted in strong engagement metrics, effectively increasing Algorand's visibility in the competitive Layer 1 blockchain space.