Algorand

Algorand needed to drive verified on-chain participation across its ecosystem, staking sign-ups, dApp interactions, and Algoland quest completions, at scale and at a sustainable cost per acquisition across a worldwide audience. Achieving this at scale came with three compounding challenges:

• Audience precision: Driving on-chain ecosystem participation requires reaching users who already hold crypto wallets and are predisposed to DeFi and dApp engagement. Standard display networks reach general interest audiences, not verified on-chain participants.
• Conversion quality: Quest completions and dApp interactions are high-intent actions. Impressions and clicks from non-crypto audiences produce zero conversions, making audience targeting the single most important variable in campaign efficiency.
• Cost efficiency at scale: Driving verified on-chain actions at a sub-$25 blended CPA across a worldwide campaign required a platform with both crypto-native reach and on-chain behavioural targeting at the audience level.

Standard advertising platforms lack the audience infrastructure to reach verified crypto wallet holders at scale. Most platforms rely on interest-based proxies rather than on-chain behavior, resulting in low-quality traffic for campaigns needing active crypto wallets. Blockchain-Ads provided the only advertising infrastructure capable of matching Algorand's ecosystem campaigns directly to the wallets most likely to participate, through three core capabilities:

• On-chain wallet targeting: BCA's audience segments identified users with verified DeFi activity, staking behaviour, and dApp interaction history, matching each Algorand campaign to the highest-intent segment available for that specific action.
• Tier-based audience segmentation: Campaigns ran across Tier 1, Tier 2, and Tier 3 audience segments simultaneously, enabling rapid identification of which wallet cohorts produced the lowest cost per quest completion.
• Worldwide crypto-native reach: Display campaigns delivered across global crypto publisher inventory, reaching active wallet holders inside the content environments they already inhabit.

• Impressions: 8M+ delivered across worldwide crypto-native audiences in 3 months.
• CPA reduced by 74%, from $69.72 on Tier 1 entry to $18.09 on the Algoland October event campaign.
• Blended CPA: $24.46 across 2,448 total quest completions, dApp interactions, and ecosystem sign-ups.
• Conversion rate: 7.90% blended across all campaigns.
• CTR: 0.38% blended across all formats.
• CPC: $1.93 across 31,005 clicks.

User acquisition campaigns launched worldwide to establish baseline audience pools and identify which creative angles drove the strongest engagement among crypto-active users. Display ads ran leading with the Coinbase Learning Rewards angle: "Discover Algorand. Receive up to $20 for trying top dApps," and a real-world asset tokenization message: "Investing in real-world assets is no longer out of reach." Early delivery built audience data for the segmented campaigns launched in Phase 2.

Three tiered audience campaigns launched simultaneously (Tier 1, Tier 2, and Tier 3) each targeting distinct wallet cohorts by on-chain activity level. Staking-focused creatives ran across all three tiers, leading with "Staking with instant rewards." No slashing. No lockup," alongside Algoland quest creatives: "New quests. New prizes. Complete weekly challenges." Tier 3 produced the lowest CPA at $40.84, outperforming Tier 1 at $69.72, indicating stronger quest participation rates among mid-activity wallet holders than among the highest-activity tier.

The Algoland October quest event campaign launched targeting the highest-performing audience segments identified in Phase 2. Event-specific creatives led with "No opt in, no win" urgency messaging and a "Swap week is your shot at 10,000 ALGO" prize pool angle, driving time-sensitive participation from on-chain audiences. The campaign delivered 2,209 quest completions at a $18.09 CPA (the strongest result of the campaign) and blended CPA across all phases settled at $24.46.