Want to nail your crypto PR strategy? It all starts with getting your news into top-tier crypto publications like Cointelegraph and CoinDesk through well-crafted press releases. Here's the complete playbook:
Your strategy needs to focus on four key objectives:
- Building trust through verifiable announcements
- Increasing visibility in major crypto media
- Attracting serious investors
- Managing crisis communication
Getting there means having the right tools in place—from your basic narrative framework to a solid media portfolio.
Then comes execution: define what success looks like for your campaign, pick the right distribution package on Blockchain-Ads PR, craft an attention-grabbing release, and get it in front of the right audiences.
With real-time tracking, you'll see exactly how your news performs across the crypto media landscape.
Sound like a lot? Don't worry—we're breaking down each step to show you exactly how to make a crypto PR marketing strategy work for your project in 2025.
What are the core objectives of crypto PR marketing?
The core objectives of crypto PR marketing center on leveraging press releases in top-tier crypto media outlets to establish and strengthen your project's market position.
A well-executed press release strategy serves as your primary channel for reaching potential users or investors, building market credibility, and managing your project's narrative in the blockchain space.
Your press release strategy should focus on these core objectives:
- Build Trust and Credibility
- Increase Visibility
- Attract Investors
- Manage Crises
The first and most fundamental objective is building trust and credibility through consistent, verifiable announcements in respected crypto publications. This forms the foundation of your media presence and shapes how the market perceives your project.
Increasing visibility becomes your next focus, where strategic press release placement in top-tier crypto outlets amplifies your project's developments and achievements to a broader audience.
With a credible presence established, attracting investors emerges as a natural progression—your press releases now serve as official records of growth and market validation that investors actively track.
Finally, maintaining crisis management readiness ensures you can quickly disseminate official statements through these same established media channels when needed, protecting your project's reputation and market position.
What are the components of a crypto PR strategy?
A comprehensive crypto press release strategy consists of four essential components that work together to achieve your media objectives:
- Strategic Narrative Framework
- Media Outlet Portfolio
- Release Calendar Structure
- Performance Measurement System
Your strategic narrative framework forms the backbone of your press release strategy. It defines what constitutes newsworthy content for your project and ensures each release aligns with your broader market positioning.
For example, a DeFi protocol might focus its narrative on institutional adoption, highlighting these key announcement categories:
- Technical milestones and upgrades (like the launch of institutional-grade security features)
- Strategic partnerships and integrations (such as integrations with major custodial services)
- Market achievements and growth metrics (for instance, surpassing $1B in institutional TVL)
Building upon this narrative, your media outlet portfolio strategically maps announcements to different publication tiers. Your portfolio should include a balanced mix of global crypto news platforms, industry-specific outlets, and regional publications.
- Tier 1 includes major outlets like CoinDesk, Cointelegraph, and The Block
- Tier 2 covers focused platforms like BTCManager, Crypto Briefing, and CryptoSlate
- Tier 3 comprises regional publications like Asia Blockchain Review, European Crypto Press, and local crypto news sites
PR distribution networks like Blockchain-Ads PR give you access to a large portfolio of over 450+ crypto and mainstream media outlets across all tiers.
With your narrative and outlets established, the release calendar structure focuses on maximizing impact.
To ensure your news stands out, your calendar should consider peak coverage periods. These are typically mid-week mornings in major crypto markets, the editorial preferences of key publications, such as CoinDesk's emphasis on institutional news early in the week, and overall market conditions.
Finally, your performance measurement system tracks the concrete results of this strategic approach.
Beyond basic metrics, you should monitor how different outlets influence your project's perception—for instance, whether technical announcements in specialized publications drive more quality engagement than broader coverage in top-tier outlets.
How to execute a crypto PR marketing strategy?
Once you have your crypto PR strategy in place, execution comes down to following a clear sequence of steps. Think of it as your roadmap from planning all the way to measuring results. Here's what the process looks like:
- Define Your Campaign Objectives—Figure out exactly what you want your press releases to achieve
- Select the Appropriate PR Package—Pick the right distribution plan that fits what you're trying to do
- Prepare and Optimize Your Press Release—Write your announcement so it catches attention and gets picked up
- Submit Your Crypto Press Release for Distribution—Get your news out there at the right time and place
- Monitor Performance and Analyze Results—See what worked, what didn't, and make the next one even better
We'll break down each of these steps in detail next, showing you exactly how to handle each part of the process.
1. How Do You Define Your Campaign Objectives?
Setting campaign objectives isn't about vague goals like "get more visibility." Your crypto PR objectives need to tie directly to what your company needs right now.
Start by asking yourself what success looks like in the next 3-6 months:
- Brand Recognition—Do you need more people talking about your project in key crypto communities?
- Market Position—Are you launching something that proves your tech actually works?
- Investment Interest—Do you need to showcase major partnerships and integrations?
- Trust Building—Are you looking to establish credibility through real-world adoption?
Pick one primary objective and maybe one secondary goal. This keeps your press release focused and makes it easier to measure success later.
Take Saga's recent Mainnet 2.0 launch announcement—their primary objective was clearly market position, showing they've delivered on their Layer 1 scalability promises through a working mainnet.
Their secondary objective? Investment interest, demonstrated by highlighting their Uniswap partnership, which signals major DeFi players are already building on their infrastructure.
2. Which Crypto PR Package Should You Select?
Your PR package choice should match what you're announcing and where you need it to land. Think of it as choosing the right tool for the job—you wouldn't use the same package for a major mainnet launch as you would for a minor protocol update.
Blockchain-Ads PR offers three main package tiers, plus the option to customize your own distribution portfolio:
- Enterprise Package ($70,000): Gets you into all major crypto outlets like Cointelegraph, CoinDesk, and BeInCrypto, plus 120+ additional placements, reaching a potential audience of 350M+
- Premium Package ($50,000): Includes Cointelegraph, BeInCrypto, and 60+ additional placements, with 220M+ potential reach
- Advanced Package ($20,000): Features Bitcoin.com and 35+ additional placements, reaching 89M+ potential readers
The key is matching your package to both your news value and budget. For instance, Saga and Uniswap went for the enterprise package for their mainnet announcement to maximize reach across all top-tier publications.
Meanwhile, Dr. Pepe AI chose the premium package for their memecoin campaign, which provided solid coverage while matching their launch-phase budget.
Don't see a perfect fit? You can also build your own distribution portfolio by selecting specific publications that matter most to your target audience.
3. How Do You Prepare and Optimize Your Press Release?
Getting your press release right is about hitting all the crucial elements while avoiding common crypto PR pitfalls. Here's what makes a crypto press release stand out:
Your headline needs to grab attention without sounding like hype:
- Good: "Layer 1 Protocol Launches Mainnet 2.0, Processes 500,000 TPS in Testing"
- Bad: "Revolutionary Blockchain Project Will Change DeFi Forever"
The first paragraph should answer five key questions:
- What exactly are you announcing?
- Why does it matter to the crypto space?
- Who's involved (partnerships, integrations)?
- When is it happening?
- How does it work (briefly)?
Support your announcement with:
- Real numbers and metrics (TVL, TPS, user count)
- Quotes from your founders or key partners
- Links to technical documentation or demos
- Clear next steps for readers
Pro tip: Most crypto journalists scan hundreds of releases daily. Make their job easier by front-loading your key information and keeping technical details clear and verifiable. This significantly increases your chances of getting picked up by top publications.
4. What Is the Process for Submitting Your Press Release for Distribution?
Submitting your press release on Blockchain-Ads is straightforward, but attention to detail matters. Here's your step-by-step process:
- Select Your Distribution Plan: Choose one of the ready-made packages (Enterprise, Premium, or Advanced) or customize your own portfolio by selecting specific publications and adding it to the cart.
- Submit Your Press Release: Have your press release ready in a Google Doc then click on Proceed Order to add your release title and the Google Doc link containing your press release. Make sure sharing permissions are set correctly.
- Set Your Timeline and Details: Choose between immediate or scheduled distribution. If scheduling, select your preferred date and time. Then, fill in your company information
Once done, make sure to review all details before clicking submit.
Quick Tip: Before hitting that submit button, double-check that your press release follows the recommended guidelines. This isn't just about formatting—it's about making sure publications can quickly verify and publish your news.
Remember, even with the best distribution package, your release needs to meet editorial standards to get picked up.
5. How Can You Monitor Performance and Analyze Results?
Tracking your press release performance is simple with Blockchain-Ads PR's real-time analytics dashboard. As soon as you hit submit, you can start monitoring your distribution progress:
The dashboard shows you:
- Which publications have picked up your release
- When each article goes live
- Direct links to published articles
- Overall distribution progress
Want to dig deeper into your traffic data? While not always necessary, you can add UTM parameters to your links in the press release. This lets you track:
- Direct website visits from each publication
- Which outlets drive the most engaged visitors
- How readers interact with your content
Pro tip: Don't get too hung up on direct traffic metrics. Press releases in top-tier crypto publications often create a ripple effect—other sites pick up the story, social media starts buzzing, and your news spreads naturally across the crypto ecosystem.
Is crypto PR marketing still worth it in 2025?
Yes, crypto PR is not just worth it—it's more valuable than ever in 2025. Here's why: While everyone's chasing viral tweets or jumping on the latest marketing trends, solid press releases in top crypto publications still do what other channels can't—they build real, lasting credibility for your project.
Think about what we covered: you start with clear objectives like building trust and attracting investors, back it up with a proper strategy that includes the right narrative and media mix.
Finally, execute through specialized networks like Blockchain-Ads PR that get your news where it matters.
This isn't just about getting coverage—it's about creating a track record that serious players in the space actually care about.
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