Crypto Advertising: How to Target Real Cryptocurrency Users

Cryptocurrency advertising is the key to getting new users for your blockchain project. With the global crypto market size projected to reach $4.94 billion by 2030, growing at a CAGR of 12.8% from 2021 to 2030, it's no wonder that 40% of advertisers plan to use crypto advertising in the next 12 months.

As the crypto market expands, effective PPC advertising strategies are becoming increasingly crucial for businesses and marketers looking to promote their cryptocurrency projects, exchanges, or services.

If you want to succeed in the cryptocurrency market, you must understand how crypto advertising can help you attract more investors and users.

And that'll be your takeaway today.

Understanding the Attributes of Crypto Audiences

When it comes to crypto advertising, understanding the attributes of the target audience is crucial for creating campaigns that resonate and drive engagement. The demography making up the crypto audience possesses unique characteristics that set them apart from traditional consumer segments. 

Let's explore these key attributes in detail:

Age

The crypto audience is predominantly composed of younger generations, with millennials and Gen Z leading the charge. A study revealed the following age distribution among crypto investors:

This age distribution highlights the need for crypto advertising strategies that cater to the preferences and behaviors of these younger demographics. 

Millennials and Gen Z are digital natives who have grown up in an era of rapid technological advancement, making them more receptive to innovative and tech-focused advertising approaches.

Tech-Savviness

Crypto audiences are known for their tech-savviness, with a strong affinity for digital solutions and a deep understanding of emerging technologies. They are:

• Early adopters
• Innovators
• Eager to explore new platforms and tools

This tech-savviness is a defining characteristic of the crypto community, as they navigate complex blockchain ecosystems and actively participate in online discussions and forums related to cryptocurrencies. 

To effectively engage this audience, crypto advertising must leverage cutting-edge technologies, such as:

• Interactive ads
• Immersive experiences
• Seamless mobile integration

Behaviors

The behavior patterns of crypto audiences are distinct and shaped by their involvement in the digital finance ecosystem. These behaviors provide valuable insights for targeted advertising. Key behaviors include:

• Using different dApps across sectors like DeFi, gaming, and social media
• Using crypto wallets for different purposes and cryptocurrencies
• Interaction with various blockchain platforms based on interests and supported projects

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Understanding these behaviors allows you to tailor your campaigns to the specific actions and preferences of the crypto audience, increasing the likelihood of engagement and conversion.

We also did an article that covered more on behavioral crypto advertising and the best platforms.

Platform Preferences

Crypto audiences like to hang out on different platforms to stay informed, connect, and engage in discussions about the latest narratives. Some of their preferred platforms include:

• Telegram for real-time updates and community interactions
• X (formerly Twitter) for news, insights, and thought leadership content
• Reddit for in-depth discussions and community-driven content
• Discord for project-specific communication and collaboration
• Medium for long-form articles and educational content

Demand Value

Crypto audiences are discerning and value-driven, seeking out projects and investments that offer tangible benefits and long-term potential. When considering a crypto project, they prioritize factors such as:

• Team's expertise (usually optional when the hype is high)
• Project's roadmap
• Community hype
• Underlying technology's scalability and security

Crypto advertising must emphasize the unique value proposition of the project, highlighting its competitive advantages, real-world applications, and potential for growth. 

Embrace The Blockchain

The crypto audience is deeply passionate about the transformative potential of blockchain technology. They recognize the power of decentralization and the benefits it brings in terms of:

• Transparency
• Security
• Autonomy

Crypto audiences actively seek out projects that leverage blockchain to solve real-world problems and disrupt traditional industries. 

Crypto advertising should tap into this enthusiasm for blockchain technology, showcasing how the advertised project harnesses the power of decentralization to create value and drive innovation.

By understanding these key attributes of the crypto audience, advertisers can craft targeted and impactful campaigns that resonate with their unique interests and motivations.

Identifying the Right Channels in the Crypto Ecosystem for Advertisements

Now that you have your target audience on lockdown, the next step is finding where to place your advertisements.

Traditional marketing campaigns might not work for every company in the crypto space. So, you need to understand your unique segment and the types of users within it.

Having this understanding will help you fine-tune your marketing funnel for maximum conversions. We have another resource that covers what a highly effective crypto marketing funnel should look like.

Now, here are some channels within the crypto market that can fit within your advertising message:

Here are some channels within the crypto market that can fit within your advertising message:

1. DApps, wallets, and blockchain explorers
2. Popular crypto exchanges like Binance, Coinbase, or Kraken
3. Crypto news and media websites like CoinDesk, Cointelegraph, and CoinTelegraph
4. Crypto communities and forums like Reddit (r/CryptoCurrency, r/Bitcoin), Bitcointalk, and crypto-focused Telegram or Discord groups
5. Blockchain and Crypto Conferences, meetups, or virtual summits
6. Crypto Influencers and thought leaders on Twitter, YouTube, and LinkedIn

The key to cryptocurrency advertising is to experiment with different channels and see what works best for your unique project and audience. Don't be afraid to try out new platforms and tactics – you never know where you might strike gold (or should we say, crypto).

Create An Advertising Plan

Alright, so you know your audience and you know where to find them. Now it's time to put together a game plan for your advertising.

First things first, make sure the platforms you choose are cool with crypto ads. Some of them, like Google Ads, X, and Facebook, have been a bit iffy about it in the past.

But don't worry, there are plenty of other options out there that are totally on board with crypto. Here are a few to check out:

Blockchain-Ads 

Blockchain-Ads is the only performance-focused ad network for cryptocurrency advertisements. This Web3-native advertising network allows advertising based on blockchain behavior, such as the tokens a user holds and the smart contracts they interact with.

Its wide range of ad formats and targeting options help you get your message in front of the right people.

Read more about how Blockchain-Ads work

Bitmedia.io

Bitmedia is a big player in the crypto ad space. They work with over 5,000 crypto-focused websites and have served up more than a billion impressions. That's a lot of eyeballs on your ads.

Cointelegraph

Cointelegraph is a popular crypto news site that also offers advertising options. They've got a huge audience of crypto enthusiasts, so it's a great place to get your brand in front of people who are already interested in the space.

CoinMarketCap

CoinMarketCap is the go-to site for keeping track of crypto prices and market data. But did you know they also have advertising options? Yep, you can get your ads displayed right alongside all that juicy market info.

These are just a few examples, but there are plenty of other crypto-friendly advertising platforms out there. The key is to find the ones that align with your target audience and your budget.

See a more detailed comparison of the best crypto ad networks.

Leveraging the Crypto Community for Advertising

The crypto community is a large ecosystem of individuals passionate about blockchain and cryptocurrency technology. You’ll find developers, traders, influencers, entrepreneurs, and enthusiasts from all over the world who share the same view about digital currencies. 

Let’s go over the different sections within the community to expand your knowledge and crypto advertisement reach.

Best Cryptocurrency Instagram Accounts

Instagram is a great place to connect with the crypto crowd, especially if you're targeting a younger audience. Some of the best accounts to follow include:

• @coinbureau - A popular channel that covers crypto news, reviews, and market analysis.
• @cryptowendyo - A crypto influencer who shares her insights and experiences in the world of blockchain.
• @thecryptolark - A crypto enthusiast who posts daily updates on the latest trends and projects.

Best Cryptocurrency Twitter Accounts

Twitter is where a lot of the crypto conversation happens in real-time. Here are some must-follow accounts:

• @VitalikButerin - The co-founder of Ethereum and a thought leader in the crypto space.
• @CryptoHayes - The CEO of BitMEX and a prominent figure in the crypto trading world.
• @APompliano - A well-known crypto investor and advocate who shares his insights and analysis.

See a full list of Twitter influencers

Best Cryptocurrency TikTok Accounts

TikTok is a newer platform, but it's quickly gaining traction in the crypto world. Check out these accounts for short, snappy content:

• @cryptomasun - A crypto influencer who breaks down complex topics into easy-to-understand videos.

Best Cryptocurrency Reddit Accounts

Reddit is a goldmine of crypto knowledge and discussion. Some of the best subreddits to join include:

• r/CryptoCurrency - A huge community of crypto enthusiasts discussing the latest news and trends.
• r/Bitcoin - The original crypto subreddit, focused specifically on Bitcoin.

Best Cryptocurrency Newsletters

If you prefer to get your crypto news and insights delivered straight to your inbox, these newsletters are worth subscribing to:

• Web3 Marketing & Growth - A weekly newsletter that covers the latest trends and insights in crypto marketing.
• CoinDesk's newsletters - Daily and weekly roundups of the latest crypto news and analysis.

Check out our list of the top crypto newsletters.

Best Cryptocurrency Podcasts

Podcasts are a great way to stay up-to-date on the latest crypto news and trends while on the go. Some of the best include:

• Unchained - Hosted by Laura Shin, this podcast features interviews with top crypto experts and entrepreneurs.
• The Pomp Podcast - Hosted by Anthony Pompliano, this podcast features interviews with leading figures in the crypto world.

Working with Crypto Advertising Agencies

If you're looking for help with your crypto advertising efforts, consider partnering with a specialized agency. These agencies have the expertise and experience to help you navigate the complex world of crypto advertising and reach your target audience effectively.

Look for agencies that have a proven track record of success in the crypto space, and that offer a range of services, from strategy development to campaign execution.

We prepared a list of the best crypto advertising agencies you can partner with.

Best Places to Find Crypto Trends and News

To stay on top of the latest crypto trends and news, you need to know where to look. Some of the best resources include:

• CoinDesk - A leading crypto news and analysis site, with a focus on breaking news and in-depth features.
• Cointelegraph - Another popular crypto news site, with a global focus and a wide range of content types.
• CoinMarketCap - The go-to site for tracking crypto prices and market data, with a built-in news section.

Reaching Your Audience with Programmatic Advertising

Programmatic advertising is a powerful way to reach your target audience in the crypto world. By using data and algorithms to target your ads to the right people at the right time, you can maximize your advertising ROI and drive real results.

Blockchain-Ads is a programmatic advertising platform that specializes in the crypto space and offers a range of targeting options based on things like user on-chain behavior, interests, and demographics.

See how Blockchain-Ads work

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