This is a ranking of the top 10 ad networks for publishers in 2025, designed to help publishers maximize their website revenue with high-performing and reliable platforms. These ad networks connect publishers with premium advertisers, offering solutions that suit a variety of niches, including web3, gaming, tech, finance, and iGaming.
The ranking focuses on factors that matter most to publishers:
- Ad Formats: The variety of formats like display, video, popunder, and native ads to optimize earnings.
- Revenue Potential: Competitive CPM and CPC rates to ensure publishers can earn maximum revenue.
- Fill Rates: Networks that consistently deliver high fill rates so publishers can monetize all available traffic.
Other aspects considered include the network’s audience quality, flexibility with smaller or larger publishers, and user experience tools like ad-block bypassing and site performance optimization.
Here’s the complete list of the top ad networks for publishers in 2025:
- Blockchain-Ads
- Setupad
- Media.net
- Adsterra
- Monumetric
- Amazon Publisher Services
- PropellerAds
- Taboola
- Ezoic
- Infolinks
1. Blockchain-Ads: Overall the Best Ad Network for Publishers
Blockchain-Ads is a trusted advertising network designed to help publishers achieve maximum monetization. With over 10,000 successful publishers worldwide and $50M+ paid out to partners, Blockchain-Ads offers premium solutions for boosting revenue.
The platform captures top advertisers in most industries to ensure publishers benefit from premium qualified advertisers, the highest CPM rates, and guaranteed payouts. Publishers can monetize their websites in minutes through a simple three-step process:
- Qualify: Submit your details to join the network.
- Integrate: Add Blockchain-Ads' ad tags to your site.
- Earn: Start earning the highest payouts in the industry.
Blockchain-Ads supports a variety of high-converting ad formats tailored for most audiences, including:
- Display ads: Engaging banner placements.
- Popunders: Effective for maximizing visibility.
- Interstitial ads: Grabs user attention for higher conversions.
The network ensures a 99.7% fill rate, so publishers never miss an opportunity to monetize traffic. Also, publisher-friendly policies like no withdrawal limits (except for the first withdrawal after 30 days) make it easy to start earning.
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2. Setupad: Header Bidding Solution for Publishers
Setupad is a programmatic ad network designed to help publishers increase their ad revenue through header bidding technology. By connecting publishers to multiple demand partners in real-time, Setupad ensures competitive bids for every impression, resulting in higher earnings.
The platform supports various ad formats, including display ads, native ads, and rich media, allowing publishers to choose what works best for their audience. Setupad also provides detailed analytics and optimization tools to help publishers track and improve their ad performance. The network’s focus on transparency ensures that publishers can see exactly how their revenue is generated.
Key features of Setupad include:
- Header bidding technology to maximize ad revenue.
- Access to demand partners for competitive bidding.
- Detailed analytics for real-time performance tracking.
Downside: Setupad's advanced features and header bidding setup may require some technical expertise, which can be challenging for publishers without prior experience.
3. Media.net: Contextual Advertising for Publishers
Media.net is a leading contextual ad network, powered by the Yahoo! Bing Network.
This network specializes in delivering highly relevant ads based on the content of your web pages. Media.net offers a variety of ad formats, including display ads, native ads, and their proprietary contextual ads.
The platform provides real-time reporting and optimization tools. Media.net has a $100 payment threshold and offers payments via wire transfer or PayPal on a net-30 basis.
- Contextual ad technology for highly relevant ad placements
- Access to premium advertisers
- Customizable ad units to match your site's design
Media.net is ideal for publishers with high-quality, content-rich websites, particularly those in English-speaking markets.
Downside: Media.net’s strict approval process can be a challenge for smaller publishers or those with lower traffic volumes.
4. Adsterra: Versatile Ad Formats for Publishers
Adsterra is a global ad network known for its innovative ad formats and high fill rates. This network offers multiple ad formats, including popunder, social bar, in-page push, display banners, and native ads.
Adsterra provides advanced targeting options and smart optimization tools. The platform has a low minimum payout threshold of $5 for some payment methods and operates on a net-7 payment cycle.
- Offers unique ad formats like Social Bar
- Provides 100% fill rates
- Supports various payment methods including cryptocurrencies
Adsterra is suitable for publishers across various niches, particularly those looking to monetize non-mainstream traffic sources.
Downside: Adsterra’s reliance on formats like popunders and push notifications can disrupt user experience and affect website engagement for publishers.
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5. Monumetric: High-Performance Ads for Mid-Sized Publishers
Monumetric is a premium ad network that offers personalized ad optimization for publishers. This network provides a full-service ad management solution, handling everything from ad placement to optimization.
Monumetric offers various ad formats and uses advanced technology to maximize revenue while minimizing impact on site speed. The platform has a $10 payment threshold for US publishers and operates on a net-60 payment cycle.
- Personalized ad optimization strategies
- Minimal impact on site speed
- Dedicated support team for publishers
Monumetric is best for small to medium-sized publishers looking for a hands-off approach to ad management.
Downside: Monumetric's ad load can sometimes impact website speed, which may affect user experience and site performance for publishers.
6. Amazon Publisher Services: Direct Access to Premium Advertisers
Amazon Publisher Services (APS) is a suite of cloud-based solutions for publishers, leveraging Amazon's vast advertising ecosystem. APS offers tools like Transparent Ad Marketplace (TAM) for header bidding and Amazon Publisher Cloud for data collaboration.
The platform provides detailed analytics and supports various ad formats. APS integrates seamlessly with existing ad tech stacks and offers competitive revenue shares.
- Access to Amazon's extensive advertiser base
- Advanced header bidding capabilities
- Tools for privacy-preserving data collaboration
APS is ideal for medium to large publishers looking to maximize their ad revenue through advanced ad tech solutions.
Downside: Amazon Publisher Services offers excellent features but lacks robust customer support, which can make troubleshooting issues time-consuming for publishers.
7. PropellerAds: Simplified Monetization for Publishers
PropellerAds is a global ad network known for its high CPM rates and diverse ad formats. This network offers various ad types, including push notifications, on-click ads, in-page push ads, and interstitials.
PropellerAds provides real-time reporting and optimization tools. The platform has a low minimum payout threshold of $5 for most payment methods and operates on a net-7 payment cycle.
- Claims to offer the highest CPM rates in the industry
- Supports 100% of traffic monetization
- Offers an adblock bypass feature
PropellerAds is suitable for publishers across various niches, particularly those with non-English content or looking to monetize push notification traffic.
Downside: While PropellerAds is easy to use, the platform’s focus on high-volume, low-quality traffic can reduce earnings for publishers seeking premium audiences.
8. Taboola: Engaging Native Ads for Publishers
Taboola is a leading content discovery and native advertising platform. This network specializes in recommending content and sponsored ads at the bottom of articles.
Taboola offers advanced targeting options and provides detailed analytics for campaign optimization. The platform works with premium publishers and has a vast reach of over 1.4 billion unique monthly users.
- Extensive reach and high traffic volume
- Advanced targeting capabilities
- Works with premium publishers
Taboola is best suited for content-rich websites and news publishers looking to monetize through native advertising.
Downside: Taboola’s revenue potential depends heavily on high traffic volumes, making it less effective for smaller publishers.
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9. Ezoic: AI-Driven Ad Optimization for Publishers
Ezoic is an AI-driven platform that optimizes ad placements and revenue for publishers. This network uses machine learning to test different ad placements, sizes, and types to maximize revenue while maintaining a good user experience.
Ezoic offers various features beyond ad monetization, including site speed optimization and analytics tools. The platform has no minimum traffic requirements and offers flexible payment terms.
- AI-driven ad optimization
- Comprehensive analytics and reporting tools
- Additional features for site speed and SEO
Ezoic is suitable for publishers of all sizes, particularly those looking for a data-driven approach to ad optimization.
Downside: Ezoic’s AI-driven optimization can be complex for beginners, requiring a learning curve to fully understand and implement its features.
10. Infolinks: Innovative In-Text Advertising for Publishers
Infolinks is an ad network that specializes in intent-driven advertising solutions. This network offers unique ad formats that blend seamlessly with content, such as in-text ads and in-frame ads.
Infolinks uses real-time intent targeting to deliver relevant ads to users. The platform has a $50 payment threshold and offers various payment methods.
- Unique, non-intrusive ad formats
- Real-time intent targeting
- Works alongside other ad networks
Infolinks is ideal for publishers looking to supplement their existing ad strategy with innovative, content-integrated ad formats.
Downside: Infolinks relies on non-traditional ad formats like in-text ads, which may not generate as much revenue for publishers with low-content websites.
What Are Ad Networks and How Do They Work?
Ad networks are intermediaries that connect publishers (website owners) with advertisers looking to display their ads. They aggregate ad inventory from multiple publishers and sell it to advertisers, simplifying the process of buying and selling ad space.
Ad networks typically work by placing a code snippet on the publisher's website. When a user visits the site, this code communicates with the ad network's servers, which then select and display the most appropriate ad based on factors like the user's demographics, browsing history, and the content of the page.
How Can Publishers Benefit from Ad Networks?
Publishers can significantly boost their revenue by partnering with ad networks. Ad networks like Blockchain-Ads provide access to a large pool of advertisers, saving publishers the time and effort of finding advertisers individually.
They also offer advanced targeting capabilities, ensuring that the most relevant and high-paying ads are displayed to users. Additionally, ad networks handle the technical aspects of ad serving, allowing publishers to focus on creating content.
How Do You Choose the Right Ad Network for Your Website?
Selecting the right ad network is crucial for maximizing your website's monetization potential. Here are key factors to consider:
- Traffic Requirements: Some ad networks have minimum traffic thresholds. Consider your website's current traffic levels and growth potential when choosing a network.
- Niche Compatibility: Different ad networks specialize in various niches. Choose a network that aligns with your website's content and audience demographics for better ad relevance and higher earnings.
- Ad Formats and Types: Consider the types of ads (e.g., display, native, video) that work best for your site layout and user experience. Choose a network that offers the ad formats you prefer.
- Payment Terms and Thresholds: Look at the payment frequency, methods, and minimum payout thresholds. Ensure these align with your cash flow needs and expectations.
What Are the Best Practices for Implementing Ad Networks?
Proper implementation of ad networks is crucial for maximizing revenue while maintaining a positive user experience:
- Optimizing Ad Placements: Test different ad positions to find the sweet spot between visibility and user experience. Consider using heatmaps to understand user behavior and place ads accordingly.
- Balancing User Experience and Ad Revenue: While it's tempting to maximize ad space, overloading your site with ads can drive users away. Strike a balance between ad revenue and user satisfaction.
- Testing and Iterating: Continuously test different ad formats, placements, and networks. Use A/B testing to compare performance and make data-driven decisions.
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