Sx.Bet

SX.bet is a blockchain-based, peer-to-peer sports betting platform operating on the SX Network. They sought to acquire new users and increase first-time deposits (FTDs) through targeted advertising. SX.bet utilized Blockchain-Ads to achieve these goals.

Campaign Overview

SX.bet aimed to acquire new users through a targeted advertising campaign. The campaign ran with an ad spend of $30,000, focusing on users likely to engage with a decentralized sports betting platform.

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of High-Value Players, PlayToEarn enthusiasts, Sports Betting fans, and Blockchain Gaming enthusiasts.
• Chain Targeting: Focused on users holding SX tokens and transacting with sports betting dApps on Ethereum and Polygon networks.
• Portfolio Targeting: Targeted wallets with $10,000-$100,000 balances to attract high-value players capable of significant deposits.
• Retargeting & Optimization: Re-engaged users who interacted with the ads but did not convert to FTD initially, optimizing for better performance throughout the campaign.

Results

• Users Acquired: 1,498
• Impressions: 1,010,133
• Clicks: 71,055

Why It Worked

1. Precision Targeting: Leveraged Blockchain-Ads' Web3 targeting capabilities to engage a niche audience of blockchain-savvy sports bettors.
2. Optimized Campaigns: Real-time analytics and retargeting ensured continuous improvement in performance metrics.
3. Engaging Ad Creative: The campaign used compelling ad creative that highlighted the benefits of SX Bet's decentralized and transparent betting experience, encouraging users to click and register.

Conclusion

The SX Bet campaign demonstrates the effectiveness of targeted advertising in acquiring new users for blockchain-based platforms. By leveraging the Blockchain-Ads platform to reach specific Web3 audiences, SX Bet was able to drive significant engagement and attract new users to their platform. This approach can be replicated by other blockchain projects looking to expand their user base and increase activity on their platforms.

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