Casino Punkz

Casino Punkz is a newly launched cryptocurrency-focused online casino that emphasizes anonymity and a rebellious, punk-inspired theme. They wanted to acquire new users by leveraging the unique appeal of their no-KYC, crypto-friendly platform. Casino Punkz used Blockchain-Ads to achieve this goal, targeting a specific audience interested in cryptocurrency and online gaming.

Campaign Overview

The campaign aimed to drive user acquisition for Casino Punkz, focusing on the gambling niche. With an ad spend of $60,000, the campaign ran for 30 days, targeting users across various platforms. 

Strategy

To effectively reach potential users, the following strategies were employed:

• Web3 Audience Targeting: Leveraged pre-built audiences of BTC Holders, ETH Holders, DeFi enthusiasts, and NFT Collectors to reach crypto-savvy gamblers.
• Wallet Targeting: Ads were shown to users of popular wallets like MetaMask and Trust Wallet.
• Cypto Portfolio Targeting: Targeted wallets with balances between $1,500 and $10,000 to attract high-value players.
• Competitor Targeting: Tracked users interacting with smart contracts of rival crypto casinos and no-KYC platforms to convert active gamblers seeking anonymity.
• Retargeting & Optimization: Users who previously interacted with similar ads were retargeted to increase conversion rates.

Results

The campaign achieved the following results:

• Impressions: 5,854,006
• Clicks: 15,056
• Users: 2,314

Why it Worked

Here are three reasons why this campaign was successful:

• Targeted Audience: By focusing on cryptocurrency holders and users of specific wallets, the campaign effectively reached individuals likely to be interested in a crypto casino.
• Relevant Messaging: The punk-inspired theme resonated with the target audience, creating a unique brand identity that stood out in the market.
• Efficient Retargeting: Retargeting users who had previously shown interest in similar content helped maximize conversions and user engagement.

Conclusion

Casino Punkz's campaign with Blockchain-Ads successfully acquired new users by leveraging targeted advertising and a unique brand identity. The campaign's focus on anonymity and cryptocurrency compatibility resonated with the target audience, demonstrating the potential of Blockchain-Ads for user acquisition in the gambling niche.