Stake.com, a leading cryptocurrency-based online casino and sportsbook, launched a targeted user acquisition campaign using Blockchain-Ads. The campaign aimed to attract new paid players, increase first-time deposits (FTD), and maximize the return on ad spend (ROAS). Through precise targeting and effective ad placement, the campaign delivered strong results, driving both engagement and revenue for Stake.com.

Campaign Overview:

The campaign ran with the objective of increasing the number of paid players on the Stake.com platform. By leveraging Blockchain-Ads’ advanced targeting capabilities, Stake.com was able to reach cryptocurrency enthusiasts and online gamblers, converting them into paying players. The campaign generated broad awareness with a total of 80 million impressions over its duration.

Targeting Strategy:

• Target Audience: The campaign focused on cryptocurrency users and online gambling enthusiasts, specifically targeting individuals with a history of engaging in crypto transactions and provably fair gaming platforms.
• On-chain Behavior: Ads were delivered to users who had previously interacted with blockchain-based gaming platforms, particularly those who demonstrated high engagement in DeFi and cryptocurrency-based casinos.
• High-Value Player Targeting: The campaign emphasized acquiring high-value players, with a focus on increasing average FTD amounts and creating long-term relationships with these players.

Campaign Results:

The results of the campaign exceeded expectations, achieving significant growth in both player acquisition and revenue:

• Total Impressions: 80 million, indicating a wide-reaching campaign.
• Click-Through Rate (CTR): 1.34%, reflecting strong engagement with the ad content.
• Paid Players: 1,300+ new paid players were acquired over the course of the campaign.
• Average First-Time Deposit (FTD) Amount: $140, highlighting the high value of the new players.
• Cost Per Acquisition (CPA): $28.3, demonstrating efficient use of the ad budget to attract paid players.
• Return on Ad Spend (ROAS): The campaign delivered a 7.67x ROAS, showcasing the profitability and success of the targeted ads.

Payout Model:

The campaign operated under a Cost Per Acquisition (CPA) model, meaning that Stake.com only paid for successful acquisitions of new paying players. With a CPA of $28.3, the campaign efficiently balanced cost with high-value player acquisition, ensuring profitability and return on investment.

Conclusion:‍

Stake.com’s user acquisition campaign using Blockchain-Ads was a major success, delivering over 1,300 paid players with an average first-time deposit of $140. The campaign’s 7.67x ROAS and low CPA of $28.3 highlight the effectiveness of Blockchain-Ads in driving high-quality player sign-ups. This case study demonstrates the value of targeted advertising in the cryptocurrency and DeFi gaming space, reinforcing Stake.com’s position as a leader in crypto gaming and online casinos.