Metis

Metis is a blockchain-based Layer 2 scaling platform designed to enhance scalability and usability for decentralized applications. Facing competition in the iGaming space, Metis aims to drive more users to PUMPe, which is a community-driven meme factory on the Metis ecosystem. Metis used Blockchain-Ads to run a user acquisition campaign and this case study covers all the details.

Campaign Overview

The campaign ran for 30 days with an ad spend of $60,000. The primary goal was to acquire engaged users for the PUMPe Meme Factory's meme contest, thereby increasing activity within the Metis ecosystem and promoting the unique features of PUMPe.

Strategy

To achieve these results, Metis employed a well-rounded and data-driven advertising strategy:

• Web3 Audience Targeting: Used pre-built audiences of Web3 Gamers, NFT Collectors, and crypto enthusiasts interested in meme culture.
• Portfolio Balance Targeting: Targeted users with balances between $500 and $10,000 to attract mid-level investors likely to engage with meme tokens and participate in the contest.
• Ad Formats: Utilized visually engaging banners and interactive ad formats optimized for both desktop and mobile devices, directing users to the PUMPe Meme Factory's contest page.
• Optimization Techniques: Continuous A/B testing of creatives and messaging to refine performance. Retargeting strategies to re-engage users who interacted with the ads but did not convert initially.

The campaign team also leverages Blockchain-Ads real-time analytics to monitor impressions, clicks, and conversions while measuring on-chain and off-chain user behaviors.

Results

The campaign delivered impressive outcomes with an average cost per acquisition (CPA) of $7.95.

• Successfully acquired 7,553 participants
• Over 1.5 million ad impressions ensured broad visibility.
• Clicks: 52,333

Why It Worked

The success of this campaign can be attributed to several factors:

• Precise Audience Targeting: By focusing on Web3 Gamers and meme enthusiasts, the campaign effectively reached a relevant audience likely to engage with PUMPe's offerings while promoting Metis' capabilities.
• Advanced Analytics & Optimization: Real-time performance tracking allowed for swift adjustments to maximize efficiency throughout the campaign.

Conclusion

Metis' user acquisition campaign for the PUMPe Meme Factory's meme contest demonstrates the effectiveness of targeted advertising within the memecoin sector. By combining precise customer segmentation with increased optimization, the campaign showed that blockchain-based marketing can interest consumers in new platforms like Metis.