NEAR NFT Marketplace

Reaching $5,000,000 in monthly sales by targeting NFT Collectors on the NEAR Chain.

Paras is a collectible cards NFT marketplace built on NEAR. This was one of the first campaigns for Blockchain-Ads, and it presented an interesting challenge, as the advertiser not only wanted to target only NEAR token holders interested in NFTs, but they also had no way of tracking transactions on their end because the purchase events happened on NEAR properties outside of their website.

A web3 native ad network was needed in order to target the right audience and track results based on on-chain activity instead of Web2 events.

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Targeting NFT Audiences with NEAR wallets.

Blockchain-Ads set out to target users on Web3 native publishers holding NEAR wallets. We categorized users into different parameters based on their wallets activity and NFT portfolio,

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Targeted User Personas

• NFT holders with buys in the last 30 days
• NFT Traders & Flippers
• High value NFT holders
• NEAR holders with high activity in the last 30 days

All audiences were further filters by NEAR wallets specifically.

Results

After 90 days of advertising and $90,000 ad spent, Paras reached a peak of $5,000,000 sales in 30 days.

Our Paras campaigns was sponsored by the NEAR chain as part of a combined partnership between NEAR and Blockchain-Ads to drive user growth for the NEAR ecosystem. This was around the time NEAR peaked 10 millions wallets in 2022.