Metamorphoses

Concept2048, a high-end fashion brand, launched an exclusive art NFT collection on the TON blockchain with a 0.2 ETH floor price. The brand wanted to build a strong Web3 community and brand awareness to help them sell out their NFTs. Leveraging Blockchain-Ads' to run targeted advertising to TON wallet holders, Concept2048 successfully achieved sold-out status for their first, second, and third NFT collections while building a strong Web3 presence.

Campaign Overview

Concept2048 launched their first campaign on Blockchain-Ads with $15,000 ad spend. The goal was to build brand awareness in the Web3 space and effectively target ETH and TON wallet holders to ensure a successful NFT launch with a profitable return on ad spend (ROAS).

Strategy

• Web3 Audience targeting: Utilized pre-built audiences of NFT collectors, ETH holders, DeFi users, blockchain technology enthusiasts, and TON wallet holders.
• Crypto Portfolio Targeting: Targeted users tagged as holding at least 0.2 ETH in value, ensuring they had sufficient funds for the NFT purchase.
• On-chain Targeting: Focused on users actively engaging with the Ethereum and TON blockchains, particularly those with high NFT transaction volumes in the past 30 days.
• Retargeting & Optimization: Retargeted whitelisted users from the Telegram channel to the NFT Mint page. The team continuously optimized the campaigns based on real-time analytics and user behavior.

Results

The Blockchain-Ads campaign delivered exceptional results for Concept2048:

• Achieved SOLD OUT status for their first, second, and third NFT collections
• Successfully filled up their Telegram whitelist with qualified TON wallet holders
• Established a strong Web3 community and brand presence

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Why it Worked

• Precise value targeting matched a 0.2 ETH floor price to users' portfolio capacity, ensuring ads reached buyers with sufficient funds.
• Cross-chain targeting and conversion: This helped the team successfully connect ETH holders with TON-based NFTs through targeted Telegram whitelist building.
• Strategic retargeting: Using Blockchain-Ads retargeting capabilities, the team could seamlessly move whitelisted users through the funnel from Telegram to the mint page, driving three consecutive collection sellouts.

Conclusion

This case study demonstrates the power of targeted Web3 advertising in launching successful NFT collections. By leveraging Blockchain-Ads' advanced targeting capabilities and optimization features, Concept2048 was able to overcome initial challenges and achieve remarkable results in their Web3 venture.