Metamorphoses

Concept2048, a high-end fashion brand, launched an exclusive art NFT collection on the TON blockchain with a 0.2 ETH floor price. The brand faced significant challenges due to their lack of Web3 community and brand awareness, as well as the need for targeted advertising to TON wallet holders. Leveraging Blockchain-Ads' advanced Web3 audience targeting and retargeting capabilities, Concept2048 successfully achieved sold-out status for their first, second, and third NFT collections, while building a strong Web3 presence.

Campaign Overview

Concept2048, a high-end fashion brand, aimed to launch its first NFT collection but lacked a Web3 presence. The goal was to build brand awareness in the Web3 space and effectively target ETH and TON wallet holders to ensure a successful NFT launch with a profitable return on ad spend (ROAS).

Strategy

• Web3 Audience targeting: The team focused on NFT Collectors, ETH holders, Defi Users, Blockchain Technology, and TON wallet holders.
• Portfolio balance targeting: to reach users with at least $500 to $1,500 or 0.2 ETH in value.
• Chain Targeting: to specifically target the Ethereum blockchain
• Retargeting & Optimization: Retargeted whitelisted users from the Telegram channel to the NFT Mint page. The team continuously optimized the campaigns based on real-time analytics and user behavior.

Results

The Blockchain-Ads campaign delivered exceptional results for Concept2048:

• Achieved SOLD OUT status for their first, second, and third NFT collections
• Successfully filled up their Telegram whitelist with qualified TON wallet holders
• Established a strong Web3 community and brand presence

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Why it Worked

The success of this campaign can be attributed to several factors:

1. Precise Targeting: By focusing on active ETH and TON wallet holders with sufficient portfolio balance, the campaign reached the most relevant and qualified audience.
2. Effective Retargeting: Retargeting whitelisted Telegram users to the NFT Mint page ensured high conversion rates among interested parties.
3. Multi-Collection Success: The strategy's effectiveness was proven by achieving sold-out status across three consecutive NFT collections.
4. Community Building: The campaign not only drove sales but also helped Concept2048 establish a strong Web3 community, laying the foundation for future success in the space.

Conclusion

This case study demonstrates the power of targeted Web3 advertising in launching successful NFT collections. By leveraging Blockchain-Ads' advanced targeting capabilities and optimization features, Concept2048 was able to overcome initial challenges and achieve remarkable results in their Web3 venture.