Metamorphoses (Concept2048) created a highly exclusively art NFT collection priced at 0.2ETH floor prize. This campaign presented 2 challenges:

1. Concept2048 is a high end fashion brand and had no Web3 community or brand awareness prior to the launch of their NFT collection
2. Sitting on the TON chain, they required a specific advertising efforts aimed at TON wallet holders to reduce customer attrition and acheive profitable ROAS.

By restricting our targeting to active TON wallet holders holding at least 0.2ETH in value, as well as Retargeting whitelisted users from the Telegram channel to the NFT Mint page, Blockchain-Ads campaigns were able to achieve SOLD OUT status for their first, second and third collections, after filling up their Telegram whitelist with qualified TON wallet holders.

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