Cointelegraph is one of the most respected new publications in the crypto space. What you don’t know is that Cointelegraph also supports advertising across its web properties, including its main website, newsletter, social media handles, and YouTube channel.
As a crypto advertiser, you’d want to know how effective Cointelegraph Formula is for crypto advertising.
This detailed Cointelegraph review breaks down the platform from features to ad formats and traffic quality. We also compare it with Blockchain-Ads to see how well it stacks up against other crypto ad networks.
What is Cointelegraph Formula?
Cointelegraph Formula is the ad network arm of the giant crypto publisher which was established in 2013. As the ad network arm of the publisher, Cointelegraph Formula aims to help brands increase recognition, build strong communities, attract new customers, and strengthen media presence in the blockchain and cryptocurrency space.
Cointelegraph offers a range of advertising solutions tailored to the crypto market:
- Contextual ads (banners, pop-ups, etc.)
- Native content and sponsored articles
- Press releases
- Video advertising
- Newsletter sponsorships
- Social media promotions
Cointelegraph supports various formats to suit different marketing objectives:
- Advertorials
- Use case articles
- Interviews
- Thought leadership pieces
- AMA livestreams
- Animated explainer videos
Currently, Cointelegraph boasts over 8 million unique readers per month across 190+ countries. They also boast an impressive 23 million page views per month alongside 3 million social media subscribers.
How Does Cointelegraph Compare to Blockchain-Ads?
Cointelegraph Formula is a new name in the crypto advertising field and such, doesn’t have so much traction yet. However, Blockchain-Ads has become a strong rival with its unique approach to Web3 advertising.
Blockchain-Ads is a cutting-edge Web3-based advertising network that leverages blockchain technology to provide targeted advertising solutions. The platform connects advertisers with a vast audience of Web3 users across over 9,000 websites and apps, offering an impressive 1 billion impressions per day.
Quick Cointelegraph vs Blockchain-Ads H2H:
Which Platform Delivers Better Value?
Advertisers can get a lot of value from Cointelegraph, but Blockchain-Ads' performance-based model and advanced targeting tools have given many clients a huge return on their ad spend.
For example, Binance APAC achieved a 19.8x return on ad spend using Blockchain-Ads, acquiring 4,600 new traders with a $25,000 ad spend. You can find a lot more case studies on Coinbase, OKX, Compound's campaigns on Blockchain-Ads.
What Are the Pros and Cons of Using Cointelegraph?
When evaluating Cointelegraph Formula as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.
Advantages of Cointelegraph for Crypto Advertisers
Cointelegraph offers several distinct advantages that make it an attractive option for crypto advertisers:
- Large audience reach with over 12.5 million monthly readers interested in crypto
- Well-known and trusted name in the cryptocurrency industry
- Offers many different types of ads, including articles, videos, and social media posts
- Content available in 11 languages, helping reach people worldwide
- Provides additional services like PR and content creation
Limitations of Cointelegraph for Crypto Advertisers
Cointelegraph's limitations include:
- Limited ability to target specific crypto users compared to specialized ad networks
- No self-service platform yet, which makes understanding the process difficult
- Mainly reaches people who already read Cointelegraph rather than a wider crypto audience
Is Blockchain-Ads a Better Alternative to Cointelegraph?
Blockchain-Ads offers several unique features that set it apart from Cointelegraph:
- Blockchain-based ad verification and tracking
- Advanced targeting using on-chain data
- AI-assisted campaign creation
- Additional marketing tactics integrated like press releases, which includes Cointelegraph
In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.
How to Advertise on the Cointelegraph Ad Network
Getting started with advertising on Cointelegraph Formula involves a straightforward process that can be completed in just a few steps.
- Contact the sales team: Send an email to advertise@cointelegraph.com to express your interest in advertising.
- Discuss your needs: A representative from Cointelegraph Advertise will likely reach out to you to discuss your advertising goals, target audience, and budget.
- Choose your ad format: Cointelegraph offers various ad formats including display ads, sponsored articles, press releases, video ads, and social media promotions. Select the ones that best fit your campaign objectives.
- Develop your content: If you're opting for sponsored content or articles, you may work with Cointelegraph's content creation team to develop your message.
- Review and approve: Once your ad or content is ready, you'll have the opportunity to review and approve it before it goes live.
- Launch your campaign: After approval, Cointelegraph will schedule and launch your advertising campaign.
Keep in mind that Cointelegraph positions itself as a full-service strategic PR and social media agency, so they can likely assist with various aspects of your campaign beyond just ad placement.
The process may be tailored to your specific needs, and the Cointelegraph team should guide you through each step.
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads offers a better advertising process compared to Cointelegraph, as ads are approved super fast. The platform offers several ways to create your ads, including:
- Manual ad creation (self-service)
- AI-assisted ad creation
- Press release distribution on top publishers including Cointelegraph
You can also get a dedicated team to create your ads.
Blockchain-Ads also offers advanced targeting options, which we’ve previously discussed, that include onchain behavior targeting, which you can’t find on Cointelegraph.
Conclusion
While Cointelegraph remains a solid choice for many crypto advertisers, particularly those new to the space, Blockchain-Ads offers innovative features that may provide better results for more advanced marketers.
For advertisers looking for a tried-and-tested platform with a wide reach in the crypto space, Blockchain-Ads is a better choice than Cointelegraph.
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