Coin.Network claims to serve around 133 million+ monthly ad impressions across 20+ crypto partner websites. The advertising platform claims to provide marketing help to up-and-coming crypto or finance-related projects.
As a crypto advertiser, you’d want to confirm if Coin.Network actually delivers these numbers so you don’t burn through your advertising budget with no positive return on ad spend.
This detailed Coin.Network review breaks down the platform from features to ad formats and traffic quality. We also compare it with Blockchain-Ads to see how well it stacks up against other crypto ad networks.
What is Coin.Network?
Coin.Network is a full-stack ad management platform owned by BuySellAds that connects crypto advertisers with publishers in the cryptocurrency and finance space. It aims to help advertisers reach engaged crypto audiences while enabling publishers to monetize their content through relevant, high-quality ads.
Coin.Network focuses mainly on paid advertising, offering two formats to its users:
- Coin.Network Native, which offers crypto-focused formats like the Cryptobar and Sticky box
- Coin.Network Display, which serves traditional banner ad formats in popular sizes like rectangles and leaderboards
Combined, both networks claim to reach over 60 million monthly active users—10 million in the native network and 50 million in the display network.
How Does Coin.Network Compare to Blockchain-Ads?
Coin.Network is great because of its crypto niche focus and unique ad formats tailored to the industry. While it claims an impression of 60 million user reach, there’s actually no way to precisely segment and target specific users within that number.
For instance, with Blockchain-Ads, you can target users based on specific crypto-focused segmenting options like:
- Wallets they use
- Blockchains they interacted with
- Specific tokens in their wallet (BTC, ETH, etc)
Blockchain-Ads even allows you to target users based on portfolio size (how much the wallet holds), which is not currently possible on Coin.Network.
Quick Coin.Network vs Blockchain-Ads H2H:
Which Platform Delivers Better Value?
While both platforms have their strengths, Blockchain-Ads appears to offer better overall value for advertisers compared to Coin.Network. For instance, Blockchain-Ads partner websites are 10 times more than that of Coin.Network.
Also, the Blockchain-Ads offers better targeting options that’s crypto-focused compared to Coin.Network’s traditional formats.
Overall, Blockchain-Ads offers a performance-based model and advanced targeting capabilities that have resulted in impressive ROI for many clients.
For example, Compound achieved a 400% increase in volume using Blockchain-Ads, acquiring 3058 new users.
What Are the Pros and Cons of Using Coin.Network?
When evaluating Coin.Network as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.
Advantages of Coin.Network for Crypto Advertisers
Coin.Network offers several distinct advantages that make it an attractive option for crypto advertisers:
- Scale: The network serves over 350 million monthly ad impressions, providing significant reach.
- Ad Formats: Offers both programmatic display ads and native ad formats designed specifically for crypto content, including unique formats like Cryptobar and Sticky box.
- Expert Support: Provides performance marketing experts to optimize campaigns for maximum engagement (for budgets of $5,000 or more).
Limitations of Coin.Network for Crypto Advertisers
Coin.Network's limitations include:
- Lower number of publishers compared to some networks, limiting reach
- No crypto-specific audience targeting capabilities, making it less effective compared to newer platforms like Blockchain-Ads.
Is Blockchain-Ads a Better Alternative to Coin.Network?
Blockchain-Ads offers several unique features that set it apart from Coin.Network:
- Blockchain-based ad verification and tracking
- Advanced targeting using on-chain data
- AI-assisted campaign creation
- Additional marketing tactics integrated like press releases
In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.
How to Advertise on the Coin.Network Ad Network
Advertising on Coin.Network is a straightforward process. Here's a step-by-step guide to get you started:
Account Setup Process
To begin advertising on Coin.Network, you'll need to set up an account:
- Visit the Coin.Network website and click on the "Launch a Campaign" button.
- Fill out the sign-up form with your details.
- Once submitted, one of Coin.Network's experts will contact you to guide you through the onboarding process.
- During onboarding, you'll discuss your advertising goals, target audience, and budget with your assigned account manager.
Creating Your First Campaign
After your account is set up, you can create your first campaign:
- Log in to your Coin.Network dashboard.
- Choose between display ads or native ads for your campaign.
- For display ads, prepare your ad creatives in multiple sizes (728x90, 970x90, 300x250, 320x100).
- Set your campaign parameters:some text
- Target audience: Coin.Network reaches cryptocurrency audiences across premium websites.
- Geographic targeting: Choose between global audiences or specific countries like the United States or Russia.
- Budget: Set your overall campaign budget (minimum $5,000 for campaigns with expert optimization support).
- Upload your ad creatives and set your bid price. The average CPM (Cost Per Mille) for premium display ads is around $6.
Campaign Launch and Payment
Once your campaign is set up, you're ready to launch:
- Review your campaign settings and creatives.
- Choose your payment method. Coin.Network accepts fiat (USD) and crypto payments (BTC, ETH, LTC, and others)
- Fund your account with your chosen payment method.
- Submit your campaign for approval.
The Coin.Network team will review it to ensure it meets their guidelines. Once approved, your campaign will go live, reaching audiences across Coin.Network's premium crypto publishers.
Monitor your campaign performance through your dashboard. Coin.Network's performance marketing experts will help optimize your campaign for maximum engagement if you've met the minimum budget requirement.
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads offers a better advertising process compared to Coin.Network, as ads are approved super fast. The platform offers several ways to create your ads, including:
- Manual ad creation (self-service)
- AI-assisted ad creation
You can also get a dedicated team to create your ads.
Blockchain-Ads also offers advanced targeting options, which we’ve previously discussed, that include onchain behavior targeting, which you can’t find on Coin.Network.
Conclusion
Coin.Network will be sufficient for new small projects that just want to get off the ground with some basic targeting. However, it doesn’t have the capacity for more larger scale and hyper-targeting capabilities that newer ad networks like Blockchain-Ads have.
Blockchain-Ads offers innovative features that may provide better results for more advanced marketers. For advertisers looking for a tried-and-tested platform with a wide reach in the crypto space, Blockchain-Ads is a better choice than Coin.Network.
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