Bitmedia is a cryptocurrency advertising network that claims to have served over 150 billion total ad impressions since its inception in 2014.
As a crypto advertiser, you’d want to confirm if all these numbers are true so you don’t burn through your advertising budget with no positive return on ad spend.
This detailed Bitmedia review breaks down the platform from features to ad formats and traffic quality. We also compare it with Blockchain-Ads to see how well it stacks up against other crypto ad networks.
What is Bitmedia?
Bitmedia is a leading cryptocurrency advertising network founded in 2014 by a group of crypto enthusiasts and digital marketing specialists. Bitmedia aims to connect advertisers with highly targeted audiences in the cryptocurrency and blockchain space.
Bitmedia offers a range of advertising solutions tailored to the crypto market:
- Display advertising across its network of crypto websites
- Branding campaigns and performance marketing
- PR and influencer marketing services
- Self-serve platform for advertisers to set up and manage campaigns
- Account managers to assist advertisers with campaign optimization
Bitmedia supports various ad formats to suit different marketing objectives:
- Text ads
- Image ads (static and animated)
- HTML5 banners
- Responsive ads
The platform has attracted more than 4,000 advertisers to its platform that have collectively run over 100,000 individual ad campaigns.
Bitmedia's publisher network also includes over 6,000 crypto-related websites, providing advertisers with a wide array of placement options.
How Does Bitmedia Compare to Blockchain-Ads?
Bitmedia is a great place for businesses to advertise to crypto-savvy people because it focuses on the cryptocurrency niche and has a large publisher network and a wide range of ads.
However, Blockchain-Ads has emerged as a formidable competitor with its innovative approach to crypto and Web3 advertising.
Blockchain-Ads is a cutting-edge Web3-based advertising network that leverages blockchain technology to provide targeted advertising solutions. The platform connects advertisers with a vast audience of Web3 users across over 9,000 websites and apps, offering an impressive 1 billion impressions per day.
Quick Bitmedia vs Blockchain-Ads H2H:
Which Platform Delivers Better Value?
While Bitmedia provides solid value for advertisers, Blockchain-Ads' performance-based model and advanced targeting capabilities have resulted in impressive ROI for many clients.
For example, Compound achieved a 400% increase in volume using Blockchain-Ads, acquiring 3058 new users.
What Are the Pros and Cons of Using Bitmedia?
When evaluating Bitmedia as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.
Advantages of Bitmedia for Crypto Advertisers
Bitmedia offers several distinct advantages that make it an attractive option for crypto advertisers:
- Over 6,000 platforms where ads are served.
- Lower minimum deposit of $100 makes it accessible for projects with small budget
- Multiple ad formats are available, including text, image, responsive, and HTML5 ads, offering flexibility for advertisers
Limitations of Bitmedia for Crypto Advertisers
Bitmedia's limitations include:
- Preset audience targeting limits advertisers to the same audience
- No crypto-specific audience targeting capabilities, making it less effective compared to newer platforms like Blockchain-Ads.
Is Blockchain-Ads a Better Alternative to Bitmedia?
Blockchain-Ads offers several unique features that set it apart from Bitmedia:
- Blockchain-based ad verification and tracking
- Advanced targeting using on-chain data
- AI-assisted campaign creation
- Additional marketing tactics integrated like press releases
In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.
How to Advertise on the Bitmedia Ad Network
Advertising on Bitmedia is a straightforward process designed to help you reach your target audience in the cryptocurrency and blockchain space. Here's a step-by-step guide to get you started:
Account Setup Process
To begin advertising on Bitmedia, first visit their website and click the "Sign Up" button. Complete the registration form with your business details and contact information. Fill in the required information, including your name, company details, and contact information. Next, wait for approval from the Bitmedia team, which typically takes about an hour as they take the time to vet your project or company.
You can also speed up the registration process by signing up using Google or Facebook. Once approved, you'll be contacted by an assigned account manager who will guide you through the platform's features and capabilities
Creating Your First Campaign
Once your account is verified, you can create your first campaign through these steps:
- From your dashboard, click on "Create Campaign."
- Choose your campaign type: CPC (Cost Per Click) or CPM (Cost Per Mille).
- Select your preferred ad format: text ad, image ad, HTML5 banner, or responsive ad.
- Upload your ad creative or input your ad text, depending on the chosen format.
- Set your campaign budget and bid amount. The minimum bid starts from $0.25 for CPC campaigns and $0.30 for CPM campaigns.
- Define your targeting options:some text
- Geo-targeting: Whitelist or blacklist specific countries
- Website targeting: Choose specific websites or categories
- Device targeting: Select desktop, mobile, or both
Campaign Launch and Payment
Before your campaign goes live, you'll need to fund your account by clicking the "Top up balance" button. You can deposit funds to your main balance or directly to your ad campaign. Here’s the process
- Choose your preferred payment method, either crypto (BTC, ETH, USDT) or fiat via Stripe (minimum deposit of $100 for card payments)
- Enable the "Run ads after approval" setting to automatically activate your ads once they pass moderation.
- Submit your campaign for approval. The Bitmedia team typically reviews and approves ads within 24 hours.
Once approved and funded, your campaign will go live, and you can start reaching your target audience across Bitmedia's network of over 6,000+ crypto-related websites.
You can access detailed performance reports through your dashboard to track effectiveness and make necessary optimizations. Your assigned account manager can provide additional support and guidance throughout the process.
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads offers a better advertising process compared to Bitmedia, as ads are approved super fast. The platform offers several ways to create your ads, including:
- Manual ad creation (self-service)
- AI-assisted ad creation
You can also get a dedicated team to create your ads.
Blockchain-Ads also offers advanced targeting options, which we’ve previously discussed, that include onchain behavior targeting, which you can’t find on Bitmedia.
Conclusion
While Bitmedia remains a solid choice for many crypto advertisers, particularly those new to the space, Blockchain-Ads offers innovative features that may provide better results for more advanced marketers.
For advertisers looking for a tried-and-tested platform with a wide reach in the crypto space, Blockchain-Ads is a better choice than Bitmedia.
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