Finance

Top 10 Fintech Ad Networks for Finance Companies in 2025

Table of Content

Table of Content

Fintech ad networks are specialized advertising platforms that connect financial technology companies with their target audiences through digital channels. These networks play a crucial role in the fintech industry by allowing companies to reach potential customers, drive user acquisition, and increase brand awareness.

Fintech ad networks have stepped up to meet this growing demand. They offer advertising options specifically designed to address the unique needs of financial technology companies and their audiences. Here's a table comparison of the top fintech ad networks:

Ad Network

Audience Reach

Targeting Options

Ad Formats

Blockchain-Ads

6 billion daily impressions

GEO, demography, wallet portfolio, investment behavior, smart contracts

Various display ads, including images and GIFs

PropellerAds

12 billion daily impressions

GEO, platform, OS, device types, connection type, mobile carrier

Push, In-Page Push, Popunder, Interstitial, Survey Exit

Adsterra

35 billion monthly impressions

Country, region, city, device, OS, browser, connection type, language

Popunder, Social Bar, Native Ads, Direct Links, Standard Banners, VAST Video

RichAds

5 billion daily impressions

Device model, OS, user activity, connection type, carrier

Push ads, popunders, direct click ads, native ads

EZmob

3 billion daily impressions

Demographics, device type, OS

Popunders, push notifications, banner ads

HilltopAds

5 billion daily impressions

GEO, language, device type, interests

Popunders, banners, video ads, in-page push ads

TrafficStars

4 billion daily impressions

Country, city, device type, OS, browser, demographics

Banners, popunders, video pre-rolls, native ads, interstitial ads, in-page push notifications

Google Ads

90% of internet users

Demographics, location, keywords, interests

Text, image, video, responsive, shopping ads

Meta Ads

5 billion monthly active users

Demographics, interests, behaviors, custom audiences

Image, video, carousel, story ads

Apple Search Ads

70% of App Store visitors

Demographic, location, keyword targeting

Search results ads, Today tab ads, Product pages

Top Fintech and Finance Ad Networks

Specialized fintech and finance ad networks are particularly well-suited for advertising in this sector due to their deep understanding of the industry, targeted audience reach, and compliance with financial regulations.

These networks often provide access to high-quality traffic sources and offer advanced targeting options that allow fintech companies to reach potential customers based on specific financial behaviors and interests.

1. Blockchain-Ads

Blockchain-Ads is a highly specialized advertising platform that can boost your Fintech campaigns. Unlike generic networks, Blockchain-Ads focuses on precision targeting and advanced analytics to help you connect with high-value traders and investors in the Fintech space.

What sets Blockchain-Ads apart is its ability to deliver over 6 billion daily impressions across 10,000 websites worldwide. This platform allows you to tap into high-net-worth individuals, professionals, and institutional investors using its advanced targeting and optimization features.

Key Features of Blockchain-Ads for Fintech Advertising:

  • Precision targeting: Reach investors based on their behavior, interests, and engagement across financial platforms.
  • Diverse ad formats: Use display ads, native ads, push notifications, and more to suit your campaign goals.
  • Real-time metrics: Track every click, impression, and conversion with robust analytics to optimize ROI.
  • Fraud prevention: Ensure your budget is spent on quality traffic with advanced anti-fraud measures.

Blockchain-Ads makes Fintech advertising simple and effective. Its advanced targeting capabilities and real-time analytics let you focus on what truly matters - conversions and growth. Whether you’re targeting professionals or everyday investors, Blockchain-Ads helps you run campaigns that deliver measurable results.

Ready to make your Fintech campaigns stand out? Get started with Blockchain-Ads now.

2. PropellerAds

PropellerAds is a multisource advertising platform catering to media buyers, agencies, brand owners, and affiliate marketers.

PropellerAds delivers over 12 billion daily ad impressions across more than 195 countries. The network offers a minimum deposit of $100 and provides advanced targeting options, including GEO, platform, operating systems, device types, connection type, and mobile carriers.

PropellerAds offers the following advantages for fintech advertisers:

  • Multiple ad formats including Push, In-Page Push, and Popunder ads
  • AI-based ad-serving and optimization tools
  • Extensive global reach with high-quality traffic sources
  • Automated bidding and optimization features

Fintech companies can leverage PropellerAds' diverse ad formats and advanced targeting capabilities to reach a wide audience and optimize their campaigns for maximum performance.

Downside: PropellerAds focuses on push-and-pop ads, which may not align with the branding goals of all fintech companies. These formats can sometimes be perceived as intrusive. While the platform offers advanced targeting, achieving high ROI can require careful campaign optimization and a deep understanding of its tools.

3. Adsterra

Adsterra is a global advertising network known for its Partner Care approach and extensive ad inventory.

Adsterra serves over 35 billion ad impressions per month globally. The network requires a minimum deposit of $100 and offers targeting options including country, region, city, device, OS, browser, connection type, and language.

Key features of Adsterra for fintech advertisers include:

  • Variety of ad formats including Popunder, Social Bar, Native Ads, and VAST Video
  • High CPM rates and a unique Partner Care program
  • Advanced anti-fraud protection measures
  • Over 20 targeting options for precise audience reach

Adsterra's diverse ad formats and extensive targeting options make it a versatile choice for fintech companies looking to expand their reach and engage with potential customers across various digital channels.

Downside: Some users have reported issues with ad content quality, including redirects and malware, which could harm user experience and site reputation.

4. RichAds

RichAds is an international self-serve ad network designed for performance marketers.

RichAds delivers over 5 billion daily ad impressions and requires a minimum deposit of $150. The network offers 17 targeting options including device model, OS, user activity, connection type, and carrier.

RichAds provides fintech advertisers with:

  • Multiple ad formats including push ads, popunders, and native ads
  • Access to premium traffic sources
  • Expert support for campaign optimization
  • Advanced filtering and optimization tools

Fintech companies can benefit from RichAds' focus on performance marketing and its diverse range of ad formats to drive user acquisition and engagement.

Downside: The platform's interface can be complex and may require a learning curve for new users.

5. EZmob

EZmob is a self-serve advertising network connecting advertisers with a direct inventory of over 5 billion daily ad impressions.

EZmob offers a minimum deposit of $50 and provides targeting options based on demographics, device type, OS, and more. The network delivers approximately 3 billion daily impressions.

EZmob's advantages for fintech advertisers include:

  • User-friendly self-serve dashboard
  • Real-time reporting and analytics
  • Ability to manage campaigns through self-serve or with account manager assistance
  • Removal of non-performing placements for optimized performance

Fintech companies can utilize EZmob's extensive reach and optimization tools to create targeted campaigns and improve their advertising ROI.

Downside: While it provides access to a broad audience, some users have reported challenges with native ads, indicating that this format may not perform as effectively as others on the platform.

6. HilltopAds

HilltopAds is a leading online advertising platform helping brands connect with potential customers globally.

HilltopAds delivers approximately 5 billion daily impressions and has a minimum deposit of $50. The network offers advanced targeting options including GEO, language, device type, and interests.

Key features of HilltopAds for fintech advertisers:

  • Multiple ad formats including popunders, banners, and video ads
  • Anti-AdBlock solutions to maximize ad delivery
  • Advanced API tools for campaign management
  • Weekly payouts with Net7 terms

HilltopAds' diverse targeting options and ad formats make it a versatile choice for fintech companies looking to expand their reach and engage with potential customers across various digital channels.

Downside: The platform's focus on specific verticals might limit its suitability for campaigns outside these areas.

7. TrafficStars

TrafficStars is a powerful self-serve ad network facilitating the buying and selling of premium traffic globally.

TrafficStars delivers over 4 billion daily impressions and requires a minimum deposit of $100. The network offers advanced targeting capabilities including geo targeting, device targeting, operating system targeting, and more.

TrafficStars provides fintech advertisers with:

  • Various ad formats including banners, video, and interstitial ads
  • Access to high-quality traffic from premium sites
  • Detailed targeting options for precise audience reach
  • User-friendly self-serve platform suitable for beginners and experts

Fintech companies can leverage TrafficStars' premium traffic sources and advanced targeting options to create highly targeted campaigns and reach engaged audiences.

Downside: While offering premium traffic and advanced targeting options, it's primarily focused on industries like entertainment, which may limit its effectiveness for Fintech advertisers seeking finance-specific audiences.

Other Fintech and Finance Advertising Platforms

While specialized networks offer targeted reach, general advertising platforms also provide effective channels for fintech advertising due to their extensive user bases, advanced targeting capabilities, and robust analytics tools. 

These platforms allow fintech companies to reach a broader audience and complement their specialized advertising efforts.

8. Google Ads

Google Ads is a powerful advertising platform that allows businesses to display ads across Google's extensive network of search results, websites, and apps.

Google Ads is particularly effective for fintech advertising due to its vast reach and advanced targeting options. Fintech companies can leverage Google's search network to target users actively seeking financial products or services, display network for brand awareness, and YouTube ads for engaging video content. 

With options for keyword targeting, demographic targeting, and remarketing, Google Ads allows fintech advertisers to create highly targeted campaigns that reach potential customers at various stages of the customer journey.

Downside: Google Ads, while offering unmatched reach and targeting options, can be costly for fintech advertisers due to high competition for finance-related keywords. Also, its complex bidding system and campaign setup may require significant expertise and ongoing management to achieve optimal results.

9. Meta (Facebook) Ads

Meta Ads, formerly known as Facebook Ads, is a social media advertising platform that allows businesses to reach users across Facebook, Instagram, and other Meta-owned properties.

Meta Ads offers powerful targeting capabilities based on user demographics, interests, and behaviors, making it an effective platform for fintech advertising. Fintech companies can create highly targeted campaigns to reach specific audience segments, such as individuals interested in personal finance, investing, or cryptocurrency. 

The platform's diverse ad formats, including image ads, video ads, and carousel ads, allow fintech advertisers to create engaging content that resonates with their target audience. Additionally, Meta's robust analytics tools enable advertisers to track campaign performance and optimize for better results.

Downside: Meta Ads offers powerful targeting and extensive reach, but advertisers often face the risk of having their ad accounts suspended or banned, sometimes without clear explanations.

10. Apple Search Ads

Apple Search Ads is an advertising platform that allows app developers to promote their apps within the App Store search results.

Apple Search Ads is particularly relevant for fintech companies with mobile apps, as it allows them to reach users actively searching for financial apps in the App Store. The platform's keyword targeting capabilities enable fintech advertisers to display their apps for relevant search terms, increasing visibility and driving app installs. 

With features like Search Match and Creative Sets, fintech companies can optimize their ad performance and reach users most likely to engage with their apps. Apple Search Ads also provides detailed analytics, allowing advertisers to track key metrics and refine their campaigns for better results.

Downside: Apple Search Ads offers precise targeting for iOS users, but its reach is limited to users within the Apple ecosystem, which may not align with the broader needs of Fintech advertisers. Plus, the cost per acquisition can be higher compared to other platforms, making it less budget-friendly for some campaigns.

What Are Fintech Ad Networks?

Fintech ad networks are specialized advertising platforms designed to connect financial technology companies with their target audiences through digital channels. These networks cater specifically to the unique needs and regulatory requirements of the fintech industry, offering tailored targeting options, ad formats, and compliance measures. 

Fintech ad networks play a crucial role in helping fintech companies reach potential customers, drive user acquisition, and increase brand awareness in an increasingly competitive landscape. The fintech industry has experienced explosive growth in recent years, with global fintech funding reaching $210 billion in 2021, a 168% increase from 2020. This rapid expansion has created a need for effective fintech marketing solutions

Key Features to Consider When Choosing a Fintech Ad Network

When selecting a fintech ad network, consider the following important features:

  1. Targeting capabilities: Look for networks that offer precise audience segmentation based on financial behaviors and interests.
  2. Ad formats: Ensure the network supports formats that work well for fintech, such as native ads and video ads.
  3. Traffic quality: Networks with strong anti-fraud measures and traffic filtering capabilities are essential.
  4. Compliance measures: Choose networks that understand and adhere to financial advertising regulations.
  5. Performance tracking: Look for platforms that offer detailed analytics and reporting tools.
  6. Minimum deposit and payment terms: Consider the initial investment required and the network's payment structure.
  7. Support and optimization tools: Networks that offer dedicated support and AI-based optimization can help improve campaign performance.

Best Practices for Fintech Advertising

To create effective fintech ad campaigns:

  1. Focus on building trust and credibility by highlighting security measures and regulatory compliance.
  2. Use clear and simple language to explain complex financial products or services.
  3. Leverage data-driven insights to create personalized ad experiences.
  4. Implement A/B testing to optimize ad creatives and messaging.
  5. Utilize retargeting strategies to re-engage users who have shown interest in your products.
  6. Ensure mobile optimization, as many users access financial services via mobile devices.
  7. Incorporate social proof, such as customer testimonials or industry awards, to build trust.

Choosing the right ad network is crucial for the success of fintech advertising campaigns. By carefully considering the unique features and capabilities of each network, fintech companies can create targeted, effective campaigns that drive user acquisition and growth.

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