Vbet

Vbet is a well-established online casino and sports betting platform, known for its wide variety of games and live betting options. As part of its expansion strategy, Vbet sought to expand its presence in Southeast Asia and Korea. Leveraging Blockchain-Ads' network, Vbet launched a targeted campaign across four key regions: Indonesia, Thailand, Vietnam, and Korea.

Campaign Overview

The month-long campaign focused on acquiring new depositors across Indonesia, Thailand, Vietnam, and Korea, while achieving a low cost per acquisition (CPA) while maximizing the return on ad spend (ROAS). The goal was to acquire new users and drive first-time deposits.

‍Strategy

Vbet combined Web3 precision with hyper-localized tactics to attract high-value bettors in Southeast Asia and Korea:

1. Web3 Audience & Wallet Targeting
   • Focused on Web3 gamers and sports bettors using Metamask, Trust, and Coinbase—wallets dominant in target regions.
   • Targeted users on Ethereum, BSC, and Polygon, chains popular for crypto transactions in Asia.
2. High-Value User Filters
   • Prioritized users with $1,500–$10,000 crypto holdings to attract bettors with liquidity for deposits.
3. Localized Campaign Execution
   • Geo-Targeting: Ads tailored for Indonesia, Thailand, Vietnam, and Korea with region-specific visuals and language.
   • Creative A/B Testing: Optimized ads for cultural relevance (e.g., local sports stars, currency symbols).
4. Retargeting & Budget Allocation
   • Re-engaged users who viewed ads but didn’t deposit, driving 25% of total conversions.
   • Allocated budget based on market potential (e.g., higher spend in Korea/Indonesia for greater ROI).

Results

The campaign delivered these impressive results across all targeted regions while maintaining an overall average CPA of $15.29 and achieving an average ROAS of 6.71x:

• Total Impressions: 4.89 million
• Total Clicks: 96,382
• Total New Depositors: 2,228
• Total FTD Volume: $228,534‍

The table below shows the individual results the campaigns achieved for each region.

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Why it Worked

• Precision: Wallet/chain targeting captured crypto-savvy bettors, while geo-filters ensured cultural alignment.
• Value Focus: Portfolio balance prioritized users likely to deposit larger amounts.
• Adaptability: Localized creatives and retargeting maximized conversions in diverse markets.

Conclusion

Vbet's initial month-long campaign with Blockchain-Ads successfully expanded its user base in key Southeast Asian and Korean markets. By utilizing advanced targeting and localized strategies, Vbet achieved impressive ROAS, setting a strong foundation for increased ad spend and further market penetration in these regions.