Vbet

Vbet needed to acquire first-time depositors across four distinct Southeast Asian and Korean markets simultaneously, each with different cultural preferences, mobile betting habits, and language requirements.

The campaign faced four compounding obstacles:

• Platform restrictions: Google and Meta restrict crypto-enabled gambling platform promotion in Southeast Asian markets, leaving no compliant path to sports betting and casino audiences at scale.
• Multi-market complexity: Indonesia, Thailand, Vietnam, and Korea each required localised creative, culturally relevant offer framing, and region-specific audience targeting to convert effectively.
• Deposit intent: Reaching users who would not just click but complete a first crypto deposit required verified gambling-active audiences rather than general gaming interest segments.
• Mobile-first markets: Southeast Asian betting audiences are predominantly mobile. Creative and placement strategy needed to reflect mobile gaming behaviour patterns across all four markets.

Google and Meta restrict gambling platform advertising in Vbet's target Southeast Asian markets. Crypto-enabled sportsbook and casino promotion required a network with verified gambling-active audiences and compliant iGaming inventory across Indonesia, Thailand, Vietnam, and Korea. Standard ad networks had no reliable signal for crypto deposit behaviour or sports betting engagement in these regions.

Blockchain-Ads covered all of that through four capabilities:

• Crypto-active audience targeting: Campaigns reached verified crypto wallet holders with sports betting and casino engagement history across all four target markets.
• iGaming publisher inventory: The network covered sports betting, casino, and mobile gaming publisher environments across Southeast Asia and Korea where Vbet's audience was already active.
• Localised campaign execution: Region-specific creative and offer framing ran in parallel across all four markets, with budget allocated dynamically based on live performance data.
• Retargeting capability: Strategic retargeting re-engaged users who had viewed ads without depositing, driving 25% of total FTDs through the retargeting layer.

• 1,009 first-time depositors acquired across a 30-day campaign in Indonesia, Thailand, Vietnam, and Korea.
• CPA: $164 per first-time depositor.
• FTD volume: $318,534 generated across all four markets.
• Average first-time deposit: $315.69 per depositing player.
• ROAS: 1.92x on $165,476 in ad spend.
• Impressions: 4.5M+ delivered across four markets.
• CTR: 1.97% blended across all formats.
• CPC: $1.72 blended across the full campaign.

The campaign launched across all four markets simultaneously with display formats targeting crypto-active sports bettors and casino players.

Four creative angles ran in parallel:

• A welcome bonus angle offering €20 free bet on sign-up targeting sports bettors.
• A casino bonus angle promoting €100 casino bonus and 100 free spins targeting casino players.
• A monthly prize pool angle highlighting the €2,200 cash prize pool.
• A big win angle leading with slot imagery and a play now CTA.

The objective was to identify which angle and which market combination produced the lowest cost per FTD.

Data from Phase 1 identified Indonesia and Korea as the strongest-performing markets by FTD volume and deposit value. Vietnam and Thailand showed stronger click volumes but lower deposit conversion rates. Budget shifted toward Indonesia and Korea while Vietnam and Thailand continued at reduced spend with refined audience segments.

The casino bonus angle outperformed the welcome bet angle among mobile casino players in Indonesia and Korea. The monthly prize pool angle drove the strongest repeat engagement among users who had already clicked but not deposited. Retargeting was introduced to re-engage non-converting clickers from Phase 1 across all four markets.

The campaign concentrated spend on the casino bonus and monthly prize pool angles across crypto-active casino player and sports bettor segments in Indonesia and Korea. Retargeting layers re-engaged users who had visited the Vbet deposit page without completing a first transaction. The prize pool creative, "Cash Price: Monthly Prize Pool €2,200," drove the highest retargeting FTD rate among users already aware of the platform. The retargeting layer delivered 25% of the campaign's total 1,009 first-time depositors in the final week.