Vbet Case Study
Campaign Overview
Vbet is a well-established online casino and sports betting platform, known for its wide variety of games and live betting options. As part of its expansion strategy, Vbet sought to expand its presence in Southeast Asia and Korea. Leveraging Blockchain-Ads' network, Vbet launched a targeted campaign across four key regions: Indonesia, Thailand, Vietnam, and Korea.
Strategy
- Audience Targeting: Focused on Sports Bettors and Casino Players with interests in Mobile Gaming and PC/Console Gaming to reach users actively engaged in betting and gaming ecosystems across target regions.
- Geographic Precision: Hyper-localized campaigns tailored for Indonesia, Thailand, Vietnam, and Korea with region-specific creative and messaging optimization.
- Creative Optimization: A/B tested culturally relevant advertisements featuring local sports stars and regional currency symbols to maximize engagement.
- Retargeting Strategy: Re-engaged users who viewed initial advertisements but didn't convert, driving 25% of total conversions through strategic budget reallocation.
Results
- Total Impressions: 4.89 million
- Total Clicks: 96,382
- Total New Depositors: 2,228
- Total FTD Volume: $228,534
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Execution
- Behavioral targeting of Sports Bettors and Casino Players ensured campaigns reached users with demonstrated gambling interests and deposit intent.
- Interest-based Mobile Gaming targeting captured the growing mobile betting market prevalent across Southeast Asian demographics and user preferences.
- Localized creative execution and cultural adaptation maximized conversion rates by resonating with diverse regional markets and languages.
Insights & Learnings
Vbet's strategic campaign successfully expanded market presence across Southeast Asia and Korea through precision behavioral targeting. Strategic Sports Bettors and Casino Players targeting combined with Mobile Gaming interests delivered exceptional user acquisition performance. Advanced localization and retargeting optimization established strong foundation for sustained regional growth and increased advertising investment opportunities.
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