User Acqusition in Southeast Asia

In their first month, Vbet leveraged Blockchain-Ads' network to penetrate the Southeast Asian and Korean markets with targeted ad spend across four key regions. The campaign delivered impressive results, setting the stage for further expansion:

• Indonesia:
  • Ad Spend: $11,281
  • Total Impressions: 1.6 million
  • Total Clicks: 31,804
  • New Depositors: 741
  • Average CPA: $15.22
  • Deposit Volume: $78,911
  • Return on Ad Spend (ROAS): 7x
• Thailand:
  • Ad Spend: $4,554
  • Total Impressions: 620,000
  • Total Clicks: 12,337
  • New Depositors: 280
  • Average CPA: $16.26
  • Deposit Volume: $23,800
  • Return on Ad Spend (ROAS): 5.2x
• Vietnam:
  • Ad Spend: $6,095
  • Total Impressions: 870,000
  • Total Clicks: 16,729
  • New Depositors: 383
  • Average CPA: $15.91
  • Deposit Volume: $34,591
  • Return on Ad Spend (ROAS): 5.7x
• Korea:
  • Ad Spend: $12,146
  • Total Impressions: 1.8 million
  • Total Clicks: 35,512
  • New Depositors: 824
  • Average CPA: $14.74
  • Deposit Volume: $91,232
  • Return on Ad Spend (ROAS): 7.5x

Client

Vbet is a well-established online casino and sports betting platform, known for its wide variety of games and live betting options. As part of its expansion strategy, Vbet targeted key markets in Southeast Asia and Korea to grow its user base and increase market share in these regions.

Objective

Vbet aimed to acquire new depositors across Indonesia, Thailand, Vietnam, and Korea, with a focus on achieving a low cost per acquisition (CPA) while maximizing the return on ad spend (ROAS). The goal was to establish a strong foothold in these markets and pave the way for future growth.

Strategy

To achieve these objectives, Vbet partnered with Blockchain-Ads, leveraging its advanced programmatic ad network to target and convert high-value users in each region. The campaign was tailored to the unique characteristics of each market, ensuring maximum efficiency and impact.

Key Tactics

1. Localized Targeting: Blockchain-Ads employed region-specific targeting strategies, focusing on behavioral patterns and interests that indicated a high propensity for online gaming and sports betting in each market.
2. Creative Customization: Ad creatives were customized for each region, ensuring cultural relevance and higher engagement rates. This included localized messaging and visuals that resonated with the target audiences.
3. Dynamic Retargeting: Retargeting strategies were used to re-engage users who showed interest but didn’t initially convert, effectively lowering the overall CPA and boosting conversion rates.
4. Budget Optimization: The ad spend was strategically allocated based on market size, competition, and potential ROI, ensuring that each dollar contributed to achieving the best possible outcomes.

Conclusion

Vbet’s initial month-long campaign with Blockchain-Ads successfully expanded its user base in key Southeast Asian and Korean markets. By utilizing Blockchain-Ads' advanced targeting and localized strategies, Vbet achieved impressive ROAS, paving the way for increased ad spend and further market penetration.

Planning to expand your reach in Asia? Contact us to see how Blockchain-Ads can help you achieve your marketing objectives.

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