Vbet

Vbet is a well-established online casino and sports betting platform, known for its wide variety of games and live betting options. As part of its expansion strategy, Vbet sought to expand its presence in Southeast Asia and Korea. Leveraging Blockchain-Ads' network, Vbet launched a targeted campaign across four key regions: Indonesia, Thailand, Vietnam, and Korea.

Campaign Overview

The month-long campaign focused on acquiring new depositors across Indonesia, Thailand, Vietnam, and Korea, while achieving a low cost per acquisition (CPA) while maximizing the return on ad spend (ROAS). The goal was to establish a strong foothold in these markets and pave the way for future growth.

‍Strategy

The Vbet team targeted and converted high-value users in each location using Blockchain-Ads' powerful programmatic ad network. They executed individual campaigns for each region using the same specifications but tailored to each market. Using these Web2 geo-targeting and Web3 parameters on Blockchain-Ads, the team optimized a strategy for online gamers and sports bettors:

• Web3 Audience Targeting: Focusing on Web3 Gamers, Sports Betting and Finance Users segments to reach potential high-value players.
• Web2 Geo-Targeting: The campaign utilized region-specific targeting strategies, specifically within Indonesia, Thailand, Vietnam, and Korea, for more precise audience reach.
• Chain Targeting: Concentrate on Ethereum, Binance Smart Chain, and Polygon networks.
• Wallet Targeting: Prioritize Metamask, Trust, and Coinbase wallet users, which are popular in Southeast Asia and Korea.
• Portfolio Balance Targeting: Target users with balances between $1,500 and $10,000 to ensure targeting of users with disposable income for betting.

Additionally, the team also employed the following strategies:

• Creative Customization: Ad creatives were tailored for each region, ensuring cultural relevance and higher engagement rates. This included localized messaging and visuals that resonated with the target audiences in Indonesia, Thailand, Vietnam, and Korea.
• ‍Dynamic Retargeting: The campaign leveraged Blockchain-Ads' retargeting capabilities to reengage users who showed initial interest but didn't convert.
• ‍Budget Optimization: Ad spend was strategically allocated based on market size, competition, and potential ROI. This ensured that each dollar contributed to achieving the best possible outcomes across all four regions.

Results

The campaign delivered impressive results across all targeted regions:

• Total Ad Spend: $34,076
• Total Impressions: 4.89 million
• Total Clicks: 96,382
• Total New Depositors: 2,228
• Total Deposit Volume: $228,534‍
• Overall Average CPA: $15.29 (calculated by dividing Total Ad Spend by Total New Depositors)
• Overall Return on Ad Spend (ROAS): 6.71x (calculated by dividing Total Deposit Volume by Total Ad Spend)

The table below shows the individual results the campaigns achieved for each region.

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Why it Worked

The success of Vbet's campaign can be attributed to several factors:

1. Precise Targeting: By leveraging Blockchain-Ads' Web3 targeting capabilities, Vbet was able to reach users who were most likely to engage with online betting platforms.
2. Market-Specific Approach: The localized targeting and creative customization ensured that the campaign resonated with users in each specific market.
3. Efficient Retargeting: The use of dynamic retargeting helped in converting users who had shown initial interest, improving overall conversion rates.
4. Strategic Budget Allocation: The campaign's budget was distributed effectively across regions, maximizing returns in high-potential markets like Korea and Indonesia.

Conclusion

Vbet's initial month-long campaign with Blockchain-Ads successfully expanded its user base in key Southeast Asian and Korean markets. By utilizing advanced targeting and localized strategies, Vbet achieved impressive ROAS, setting a strong foundation for increased ad spend and further market penetration in these regions.