Spinwise

Spinwise is a new online casino platform offering slots, table games, and live dealer experiences. As a new entrant, they faced the challenge of quickly building a user base and establishing a competitive presence. Leveraging Blockchain-Ads' programmatic network and advanced targeting capabilities, Spinwise ran a successful campaign that acquired new depositors and achieved a 3.52x return on ad spend.

Campaign Overview

Spinwise invested $10,000 in Ad spend for a 30-day advertising campaign through the Blockchain-Ads network. The campaign goal was to acquire new depositors that are high-value users with potential for long-term use.

Strategy

Spinwise combined precision Web3 targeting with dynamic optimization to attract high-value crypto gamers:

• Web3 Audience Targeting: Used a pre-built audience of Web3 gamers, sports bettors, and PlayToEarn users to reach audiences already engaged with crypto-based entertainment and risk-tolerant activities.
• Wallet & Portfolio Targeting: Ads targeted Metamask, Trust, and Coinbase users holding $1,500–$10,000 in crypto, prioritizing those with both interest and capacity to deposit.
• Creative Optimization: Rapid A/B testing of interactive banners and video ads identified top-performing creatives, reducing CPA by 28% and improving engagement.
• Retargeting Campaign: Re-engaged users who interacted with ads but didn’t convert, driving 22% of total depositors and lowering acquisition costs.

Results

The campaign delivered solid results for Spinwise while maintaining an average CPA of $20.75 and delivering a strong ROAS of 3.52x:

• Acquired 482 new depositors
• Generated $35,210 in deposit volume‍
• Total Impressions: 1.05 million‍
• Total Clicks: 19,235

These outcomes established a strong foundation for Spinwise's future growth in the online casino market.

‍Why It Worked

• Precise Web3 targeting focused on high-value gamers and crypto-savvy users, driving a 3.52x ROAS and $35k+ deposit volume from 482 new depositors.
• Dynamic creative testing optimized ad performance, reducing CPA by 28% through rapid A/B testing of interactive banners and video ads.
• Retargeting strategies converted 22% of initially unresponsive users, lowering acquisition costs and boosting long-term player retention.

Conclusion

‍Spinwise’s campaign demonstrates how Blockchain-Ads’ precision targeting and dynamic optimization can rapidly scale crypto gaming platforms, delivering 482 high-value depositors and a 3.52x ROAS. By focusing on Web3-native audiences, optimizing creatives, and retargeting engaged users, Spinwise established a competitive foothold, proving the power of data-driven advertising in the blockchain gaming sector.