$35K from 19K Clicks in User Acquisition Campaign

In their first month, Spinwise utilized Blockchain-Ads' network to drive user acquisition with a $10K ad spend. The campaign laid a strong foundation for future growth, delivering solid initial results:

• Total Impressions: 1.05 million
• Total Clicks: 19,235
• New Depositors: 482
• Average CPA: $20.75
• Deposit Volume: $35,210
• Return on Ad Spend (ROAS): 3.52x

ClientSpinwise is a new online casino platform that offers an extensive selection of games, including slots, table games, and live dealer experiences. As a new entrant in the market, Spinwise aimed to quickly build its user base and establish a competitive presence.‍

Objective

‍The primary goal for Spinwise was to acquire new depositors at an efficient cost per acquisition (CPA) while maximizing the return on their initial $10K budget. Spinwise sought to attract high-value users who would contribute to the platform’s long-term growth and profitability.

‍Strategy

‍To achieve these objectives, Spinwise partnered with Blockchain-Ads, leveraging its programmatic ad network to target and convert high-value users. The campaign was designed to maximize efficiency and impact, especially given the limited budget.

‍Key Tactics

1. Targeted Audience Segmentation: Blockchain-Ads focused on identifying and reaching potential users who demonstrated a strong interest in online gaming, using advanced segmentation based on behavioral data and gaming preferences.
2. Creative Testing: With a limited budget, Blockchain-Ads conducted rapid A/B testing on various ad creatives to identify the most effective messages and formats. This included a mix of interactive banners and video ads designed to capture user attention.
3. Retargeting Strategies: Retargeting was implemented to bring back users who interacted with Spinwise’s ads but did not initially convert, improving the overall campaign conversion rates and lowering CPA.
4. Efficient Budget Allocation: The $10K ad spend was carefully distributed across high-performing channels to ensure the best possible return on investment.

Conclusion

‍Spinwise’s initial campaign with Blockchain-Ads successfully launched its presence in the online casino market. The strategic use of Blockchain-Ads' targeting and creative optimization resulted in a strong start for the platform, establishing a foundation for future growth. Spinwise’s positive initial results have set the stage for scaling their user acquisition efforts.

‍Looking to build your user base from the ground up? Contact us to see how Blockchain-Ads can help you achieve your marketing goals.